The Future of Healthy Living Conference
Early Prevention Rather than Cure
The annual cost to the NHS of treating obesity is £2.3 billion, over £2.7 billion for smoking, £15 billion for eating disorders and £15.4 billion for drug addiction. It is therefore perhaps not surprising that David Cameron’s first speech after being re-elected prime minister of an austerity pledged government focused on the need for the NHS to devote more resources to early prevention and tackling the causes of health issues rather than just treating health issues once they occur. Ensuring our society’s young people grow up fit and healthy will be key to any successful prevention strategy. However, the issue of healthy living for young people is extremely complex. The potential pitfalls range from what students eat and drink, underage drinking and illicit drug use, to preventing eating disorders and self-harm.
The Future of Healthy Living Conference offers the opportunity for a holistic and in-depth look into the many different health issues relating to the lifestyle choices that young people make. Delegates will hear from high level speakers across the public sector and those in the private sector offering new initiatives and technology that focus on preventing health issues from occurring in the first place.
Please register interest below and we will keep you updated
|Professor Jason C.G. Halford||Head of Department, Psychological Sciences, University of Liverpool|
|Jackie Ballard||Chief Executive,Alcohol Concern|
|Professor Steve Busby FRS||Professor of Biochemistry, University of Birmingham|
|Jill Tipping||Director, HOOP|
|Joanna Saunders||Head of Health Improvement, Rotherham Metropolitan Borough Council|
|Paul Gately||Professor of Exercise and Obesity, Leeds Beckett University|
|Dr Emma Boyland||Lecturer in Psychological Sciences, University of Liverpool|
|Rebecca Wagstaff||Deputy Director for Health and Wellbeing, Public Health North West|
|James McVeigh||Director of the Centre for Public Health and Reader in Substance Use Epidemiology, Liverpool John Moore’s University|
|Karan Thomas||Lead Consultant, Health Development Consultancy|
|Val Andrews||Director, Health Development Consultancy|
“When you look at the costs of obesity, smoking, alcohol and diabetes, we know we need a completely new approach to public health and preventable diseases. A real focus on healthy living.” - David Cameron, Prime Minister, May 2015
The importance of developing healthy eating as part of a healthy lifestyle early in life is recognised by Public Health England. They are developing measures that will help parents, from pre-conception to the early years of their baby’s life, ensure their children eat a balanced diet and get enough exercise. This is in view of the fact that 20% of children arrive at primary school either overweight or obese, and that many will not return to a healthy weight by the time they leave secondary school.
A growing body of evidence suggests that an individual’s life chances are determined even before birth by the local economic environment. A recent report by the next President of the World Health Association, Sir Michael Marmot, as part of his book, The Health Gap, found that 200,000 people in the UK are dying prematurely because of social inequalities. Sir Marmot estimates that growing up within a lower socio economic group on average reduces a person’s life expectancy by 7 years. It is believed that the connection between deprivation and unhealthy living is set to strengthen further because inequalities in Britain are growing. Since 1980, the share of total income received by the top one per cent of Britain has almost doubled, to about 13% in 2011, reversing a three-decades-long trend towards greater equality. Mark Gamsu, from the Centre for Welfare Reform, argues that there needs to be more debate within the public sector about how to reduce social inequality to create a healthier society.
The significance of school dinners as a key aspect of setting healthy living standards from an early age was recognised by Jamie Oliver, who led a revolution in the content of school meals. In 2005, Jamie Oliver led a campaign for school meals to move away from fried and processed food and sugary drinks. The result of this was to secure £280 Million for a period of 3 years, so that schools could invest in better catering facilities. As part of this initiative, unhealthy foods and soft drinks were banned from the menu. A 2009 study by Essex University found there was a correlation between the implementation of the Jaime’s School Dinners Programme and improved test scores in English and Science.
Jamie Oliver was tasked by the Prime Minister in July this year to come up with an anti-obesity strategy by this autumn. According to estimates from Public Health England, two thirds of adults and a quarter of children between 2 and 10 years old are overweight or obese. Obese children are more likely to become overweight adults and to suffer premature ill health and mortality. Public Health England estimates that by 2034, 70 per cent of adults are expected to be overweight or obese. Being obese also increases the chances of having a number of other health risks, including heart disease, diabetes, cancers, depression and anxiety.
The interconnected nature of health problems demands a multi-agency approach. Eating disorders and self-harm present an area where better support through mental health services are needed to help young people lead healthier lives. Research in 2015 from the National Association of Anorexia Nervosa and Associated Disorders found that 50% of people with an eating disorder also suffer from depression and only 1 in 10 people receive treatment. Self-harm also remains a significant challenge in the UK as 400 people per 100,000 are likely self-harm at some stage in their lives. It has been found that people with mental health problems are 20 times more likely to harm themselves than those who do not suffer from such an illness. The most effective treatments for these illnesses are through professional support.
Despite all this, there are some clear reasons to hope that the next generation may be healthier than the previous ones. The decline in underage drinking shows how public health campaigns can be successful. A 2014 study found that 12% of 11-15 year olds said they had an alcoholic drink in the past week. This compared to 26% in 2004. Evidence suggests that this has occurred due to a combination of alcohol awareness campaigns and tighter licensing laws.
The rise of e-cigarettes could also be seen as positive news by many healthy living campaigners. The Action on Smoking and Health group found that out of the 2.6 million adults who use e-cigarettes, 2 out of 5 are ex-smokers and 3 out of 5 are current smokers who are using vapourisers to reduce the amount they smoke. Furthermore, Home Office statistics from July 2015 shows a drop in the use of illegal drugs. In 2014, 8.6% of people 16-59 have used illegal drugs. In 2004, this figure stood at 11.2%. The amount of young people (people aged 16-24) using drugs has also reduced from 26.5% to 19.4% in the space of a decade.
The Future of Healthy Living Conference is the ideal setting to debate how to meet these future challenges and to discuss how to establish the principles of healthy living from a young age, as a way of ensuring a healthy lifestyle for as many as possible.
Registration, Refreshments and Exhibition
Opening Remarks from Chair
Professor Jason C.G Halford, Head of Department, Psychological Sciences, University of Liverpool
Rebecca Wagstaff – Consultant in Health Improvement, Public Health England
Rebecca has worked for over 20 years in public health. She started out as a junior doctor and soon decided that prevention was the best cure after seeing too many patients dying from preventable illnesses. She felt she would make a bigger difference doing something about the root causes rather than just making her patients comfortable at the end of their lives.
Professor Steve Busby, Professor of Biochemistry, University of Birmingham
Steve Busby’s lab is concerned with understanding the molecular mechanisms that control gene expression in bacteria, with particular attention to studying the regulation of transcription initiation in Escherichia coli.
Coffee and Networking Break
Joanna Saunders, Head of Health Improvement, Rotherham Borough Council
Joanna Saunders role includes management of the Health Improvement team within the Public Health Directorate, Theme Manager for the Healthy Lifestyles Theme of the Local Health and Wellbeing Strategy, and responsibility for the delivery of a wide range of public health and partnership programmes and outcomes including Child/Adult Obesity, Breastfeeding, Children & Young People, Teenage Pregnancy, Tobacco Control, Mental Health Promotion, Workplace Health, Health Trainers and Area Based Working.
Karan Thomas, Lead Consultant, Health Development Consultancy (HDC)
‘Making Every Contact Count – The Challenge of Primary Prevention’
Lunch and Networking
Jackie Ballard, Chief Executive, Alcohol Concern
‘Changing our relationship with alcohol’
Professor Paul Gately, Professor of Exercise and Obesity, Leeds Beckett University
Paul has led a broad range of innovative obesity research from understanding the influence of obesogenic environments to the impact of high protein diets on obese children, always conducted with the needs of service users at the heart of his research activities.
Coffee and Networking Break
Dr Emma Boyland, Lecturer in Psychological Sciences, University of Liverpool
My main research interests are in the effects of food promotion on children's food preferences, choices and ingestive behaviour. Specifically I am interested in quantifying the extent and nature of food advertising via television, new media and other sources (e.g. outdoor advertising) and elucidating the effects of branding activity (e.g. use of promotional characters) on children's responses to advertising.
Jill Tipping, Director, HOOP
Hoop are a unique group of passionate people, including professionals, with the common aim to make the changes needed so that all children and adults struggling with obesity are given access to the services which are right for them.
James McVeigh, Director of the Centre for Public Health and Reader in Substance Use Epidemiology, Liverpool John Moore’s University
‘Public health implications of ‘Better than healthy’ living’
Conference Close from Chair
Professor Jason C.G Halford, Head of Department, Psychological Sciences, University of Liverpool
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- An overview of how different government agencies interact with the public to promote healthier life styles.
- Measuring the success of public health campaigns.
- How to devise a public health strategy that involves the local community.
- Ways of changing behaviour over time regarding healthy options.
- Possible roles industry can play in promoting healthy living.
- Analyse how poverty plays a role in healthy living options and how these issues be overcome.
- Discuss the role awareness campaigns have played in the reduction of underage drinking and drug use.
- Debate different strategies to combat self-harm.
- Examine the lessons learned from the changes made to school dinners.
- The use of prescription medicines to help facilitate healthy living.
Who should attend?
Head Teachers, Deputy Head Teachers, School Business Managers, School Governors, School Budget Managers, Principals, Vice Principals, Chairs of Governors, Directors of Partnerships, Academy Principals, Academy Chief Executives, Purchasing Managers, Heads of Corporate Management, Heads of Curriculum, Property Managers, Network Managers, Heads of Estates and Facilities, Academy Trustees, Academy Sponsors, School Inspectors, those in the Private and Third Sectors who have an interest in the future of Education and raising standards.
Directors of Public Health, Heads of Public Engagement, Directors of Commissioning, Directors of Purchasing, Directors of Drug and Alcohol Services, Heads of Commissioning, GPs, Directors of Facilities Management, Directors of Providers Services, Heads of National/Regional Public Health Groups, Heads of Treatment and Prevention, Health and Wellbeing Managers/Directors, Directors of Strategic Development, Health Promotion Professionals, Heads of Nutrition, Health Inequalities Policy Officers, Heads of Health Life Sciences, Heads of Healthy Eating, Care Service Managers, Public Health Managers, Medical Officers and Health Commissioners, Mental Health Professionals, National Directors for Health and Work, Health and Social Care Professionals, Care Workers, Public Health Administrators, Customer Focus Directors.
Central and Local Government
Heads of Infrastructure, Heads of Regeneration, Heads of Knowledge Exchange, Research Managers, Councillors, Strategic Directors, Heads of Planning, Project and Programme Managers and Heads of Research and Innovation.