Skip to main content

Social Media

These Social Media Guidelines have been produced by the University Communications team. They are based on guidelines used by organisations such as the BBC and Opera to give colleagues confidence that they are using Social Media appropriately.

Social Media Guidelines

Some Social Media Questions...

What can it do for you? 

  • Get your course, research or department higher up on search engine rankings
  • Direct traffic from your social media presence to landing pages on your website
  • Help you establish yourself as an expert. Whatever your subject, people can follow your blog or come to you with questions – raising our reputation
  • Interact with your students on an appropriate platform

Before you start

  • Don't use social media because it is the next big thing.
  • Understand what you want to communicate and then decide whether using social media will enable you to effectively do this.
  • The question you need to ask is, "What are the best tools I can use to promote my courses/communicate my research expertise, etc?" and not “Let’s set up a Twitter account so I can get my presence there”.
  • Are your audience using these platforms? Make sure the platform you choose is appropriate to your target audience. For help working out which Social Media platforms your target audience may use, contact the Market Research team: uos-marketresearch@salford.ac.uk
  • Social media is a two way street. If you aren't prepared (or don't have the resource) to engage in conversation with your target audience then you should probably avoid these platforms altogether. Credibility is important in social media, and users want to know that there is a person behind a presence.

If you have questions

Please direct questions around appropriate use to: press-office@salford.ac.uk

If you have questions around the technologies, please contact the Digital Skills Team

Twitter Logo

Twitter is a fantastically powerful tool that lets individuals connect base on shared interests. Hashtags draw tweets into shared conversations that anybody with an interest can join in. This is a fantastic tool for everybody to use, join in conversations, tweet yourself if you have interesting things to say and build your own followers, or lurk for a while, gather information and hear what others are saying.

Hear Teresa Chinn, MBA talk about how she went from a nurse who tweets to the founder of @WeNurses, a twitter account with a following of over 20000 nursing professionals (video right)

Some example twitter accounts

@USInternalCommms the official University internal news account.

@nursingSUni is an account curated by Nursing students.

Logo

LinkedIn is a business focused networking site for professionals. LinkedIn not only lets you find and connect with people you know, but also tells you how you can use your extended network to get connected to people you would like to know.LinkedIn also lets you create andjoininterest groups. Users can essentially build their CV in LinkedIn and endorse other users for specific skills. Users can also join groupsto communicate with other professionals and can ask and answer questions related to an area of work, making it a useful tool for academic collaboration.

Creative Commons logo

If you are looking for an image to use, you need to be aware of copyright restrictions. Creative Commons is an international licensing scheme used by many image sharing sites. The University also has its own Image Bank and you can register to use a library of University owned images.

Flickr Logo

Flickr allows you to store, sort, search and share your photos online. If you are looking for an image you can use, Flickr is a good place to start. Flickr has clear copyright information about images allowing you to request copyright through Getty Images or contact the member directlytoask permission to re-use their image. If you need an image for a presentation it is a good place to look.

Instagram Logo

Instagram is a free app allowingusers to quickly and easily change the look and feel of photographs and videos ready to share using other social media.

The University has uploadedmany images from the#salfies campaignto instagram: http://instagram.com/salforduni

Logo

Facebook is a social networking website. Users build a network of friends with whom they share photos, comments and updates. They can join networks and groups to identify themselves by workplace, school, location or university, become fans of corporate/business pages or join other usercreatedgroups, such as a sports or a module group.

The University and many module leaders use Facebook to communicate with current and prospective students, alumni and other supporters of the University. Facebook maintains ownership of all content uploaded to the service. Once content is posted to Facebook, it is not easy to delete or recall it. Youmustalso understand the way that different people see your profile by adjusting your privacy settings—more information is available within Facebook.

Logo

YouTube is a video-sharing website on which users can upload, share, and view videos. Users who regularly create video content can create their own YouTube channel. Programme teams will often have their own Youtube channel.

University page: https://www.youtube.com/user/SalfordUniversity

Any user with an account can upload video to Youtube and choose how public they want to make their content. Use the Blackboard mashup tool to find and show videos through Blackboard or record quick, private Blackboard videos for your students directly into Blackboard using Video Everywhere.

If you do have a video with sensitive or confidential information which you do not want to upload to Youtube you can upload it to Helix, the University's own internal streaming server.

Vimeo Logo

Vimeo was founded by a group of filmmakers who wanted to share their creative work and personal moments from their lives. As time went on, Vimeo grew into a wider community of likeminded people who use the site to share their creative video productions.

Logo

Vine allows you to use a mobile device to make a looping, 6 second video. Vine is only available as an app on mobile devices.

Logo

Pinterest provides a new, visual way of collecting things you like for interest or for work. It allows users to pin images and videos onto their own online pinboard which they can share. This is essentially a visual form of social bookmarking site where you can only share somethingifanimage is involved. Students in Art and Design are using Pinterest to showcase their work.

Blogger Logo

Blogger and WordPress are free tools for creating blogs. Both give you space on the web to write and organise your own content for the world to read and comment on. While both are excellent tools, WordPress has more functionality and better integration with other socialmediabutis more complicated to use. Blogger may do a bit less but is easier to pick up and run with.

Wordpress Logo

Blogger and WordPress are free tools for creating blogs. Both give you space on the web to write and organise your own content for the world to read and comment on. While both are excellent tools, WordPress has more functionality and better integration with other socialmediabutis more complicated to use. Blogger may do a bit less but is easier to pick up and run with.

Example Blogs Nursing Wordpress Blog for pre-registration nurses
Trevor Cox, Professor of Acoustic Engineering Wordpress Blog