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Start Date(s): September


MA (one year full-time)

PgDip (nine months full-time)

Fees 2018-19:

2019-20 fees will be displayed shortly.

UK - £7,560

International - £13,860

In Brief:

  • Connect and engage with children’s media producers, including BBC Children’s Television and the Children’s Media Conference
  • Learn to use high specification production equipment at our campus in the heart of the thriving media hub that is MediaCityUK
  • Engage in industry collaborations through live media projects
  • Based at MediaCityUK
  • International students can apply

Course Summary

This course will equip you with creative-content and production skills in the exciting field of children’s programming.

You will develop an in-depth understanding of what it is that children and young people want to watch, why they watch certain programmes, films and moving images, and how they view them. You will also learn how to apply your knowledge to the production of creative content for this age group.

Throughout your time with us, you will be encouraged to develop your own creative ideas to a professional standard. Being based in the heart of MediaCityUK, and next door to BBC Children’s, this course will provide you with many opportunities to learn alongside, and engage with, experienced industry  producers and practitioners in children’s content production.

At the end of the course, you will have gained a thorough, practice-based knowledge of the media industry, with particular emphasis on children’s creative content production.

Download the guidelines to apply for this course here.

Course Details

On successful completion of the course, you’ll be able to demonstrate an advanced knowledge of creative and technical skills in your chosen specialism of media production.

Full-time study option

The Creative Development Projects (CDP) module offers you a chance to develop skills appropriate to your programme of study within an atmosphere and philosophy of innovation and experimentation. The module is built around programmes of lecture/ seminars and workshops in which you will develop your creative and critical skills through applied theory and practical work. You may work in production teams.
A series of lectures aims to develop the your appreciation and engagement with critical approaches to contextualising and informing your practical creative work. The lectures examine the theory and practice of media production and contextualise the contemporary broadcasting and film environment.
Through a series of lectures, seminars and tutorials that aim to develop your specialisms, the module will examine the practice and theory of media production readying you for pitching your ideas to a panel of academics and industry practitioners, and developing your creative and critical skills through applied theory and practical work.
A series of lectures, seminars and workshops aim to develop production craft specialisms in readiness for production in Semester 2 and 3 if appropriate. The module will examine and enhance the practice and theory of media production advancing your creative and technical skills. Where appropriate this would provide opportunities to prepare you for their your Major Practice Research Module (Semester 3).
This is an opportunity to demonstrate both the theoretical and practical skills that you’ve gained over the two previous semesters. You will demonstrate your creative, technical and critical skills through self-directed practice and research that demonstrates original and innovative work within the field of contemporary media practice.


This is an opportunity to demonstrate the theoretical skills that you’ve gained over the two previous semesters. You will demonstrate your creative and critical skills through self-directed research that demonstrates original and innovative work within the field of contemporary media practice.

Entry Requirements

Applicants must have a 2:1 degree with an appropriate amount of media production, technology and design experience.

For the MA programmes in Media Production you will be required to submit a project proposal related to your chosen specialist field, to support your application. A brief written synopsis (max. 500 words) of your ideas would also be required. Please note that this would be for discussion purposes at the interview only.

Accreditation of Prior Learning (APL)

We welcome applications from students who may not have formal/tradiational entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certified Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

English Language Requirements

International applicants will be required to show a proficiency in English. An IELTS score of 6.5 (no element below 5.5) is proof of this.

Suitable For

This course is ideal if you are already working in media, you are an aspiring programme maker seeking to move into children’s television / media content production, or you are looking to advance your career, re-skill or build upon the studies you completed as an undergraduate.

Fees 2019-20

Fees for entry in 2019 will be displayed shortly.

Fees 2018-19

Type of StudyFee
Full-time International£13,860

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships and Bursaries

For more information please see our funding section.

The University of Salford is participating in the British Council Great China Scholarship programme. This means students in China interested in studying on this course can apply for one of two £5,000 scholarships. Further information can be found at


The teaching of this course is comprised of seminars, workshops in storytelling and production practice, study of broadcast and editorial guidelines, independent research, collaborative project work and film screenings.

The aim is to support your learning with an effective blend of theory and creative practice and to encourage ownership of your learning through self-directed projects.


Methods of assessment depend on the module and elective pathway you are taking.

They include:

  • Creative projects portfolios and productions
  • Live briefs
  • Critical reflections
  • Presentations
  • Essay

Each module has its own assessment package and this is structured appropriately to reflect the module content. Practical-based modules are assessed by project and a reflective critical evaluation.

Postgraduate Staff Profile

“I joined the University of Salford in 2008 to lead the MA in Documentary Production. I went onto develop the MA in Children’s Digital Media Production. My career began in the edit suites of Cosgrove Hall Productions and from there I moved to the BBC in Birmingham, before taking up a staff position at Granada ITV as an editor and then moving on to direct and produce documentaries. In 2000, I moved to the BBC where I worked in the Factual Entertainment department. Then, in 2004, I moved to the National Media Museum in Bradford, where I worked with young people developing filmmaking skills and techniques, while also producing programmes in the museum’s multi-camera studio. Subsequently, I came back across the Pennines to work at Urbis as the Media Content Producer, developing a media remit for the institution, plus workshops and summer schools focusing on media and film-making with young people. In 2006 / 2007 (while at Urbis), I produced two documentaries for Granada TV Regional Programming Department. I am a member of the RTS Northwest Committee and the Salford Media Festival committee.”

Beth Hewitt Programme Leader


Career Prospects

Links with the BBC and other well-known and respected production companies could lead to work experience that will significantly enhance your CV. The course combines practical and theoretical elements that will appeal to a broad range of employers.

Sinead Lynch

Assistant Content Producer, CBeebies Interactive

I studied a PG Dip in Children's TV Production at Salford in 2013. Since then I have had various roles within the BBC Childrens' department and now work as an Assistant Content Producer for CBeebies interactive. The contacts I made during my time at Salford, and the practical experience I gained while working on various projects have all been a massive help in developing my career with the BBC.

Links with Industry

To develop your skills and employability, there are opportunities on our Media Production courses to work on live briefs and gain valuable work experience. Previous students have worked with:

  • CBBC
  • Framestore
  • BBC Writersroom
  • BBC Natural History Unit
  • Nine Lives Media production company
  • Sumners Post Production Facility House
  • BBC Fast Train, BBC Academy, BBC Red Nose Day and BBC Turn Up the Talent
  • Sheffield Documentary Festival, Salford Media Festival, One World Media Festival

The following prominent speakers have delivered guest lectures:

  • Sir David Attenborough
  • Joe Godwin (Director of BBC Childrens)
  • Steve Hewlett (Media commentator / Guardian Columnist)
  • Tony Palmer (Documentary filmmaker)
  • Jackie Priddle (Aardman Animation Producer)
  • BBC Stepping Out and Audience Research Team


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