Marketing
MSc/PgDip/PgCert

Salford Business School - THE Business School of the Year award winners logo

Salford Business School

2014 THE Award Winner
Business School of the Year

Study in my country
Industrial Placement
Part-time study available
Alternative start dates available
Overseas study available
Based at MediaCityUK
Work placement opportunity
International Students can apply

3 good reasons to study Marketing at Salford

1.

Enhance your employability with specialist and in-demand marketing skills on this CIM-approved and accredited course

2.

Develop your expertise in search and social media marketing

3.

Put marketing theory into real practice with an exciting Business Innovation Project

Course Summary

This course will equip you with the latest marketing knowledge and skills needed to succeed in today’s demanding global economy.

During your time with us, you’ll examine products and services which are highly desirable to consumers, while running real-life campaigns in search and social media marketing to establish appropriate pricing and presentation. This is a researchinformed programme with a highly practical slant.

On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities.

You may also choose to take advantage a blended distance learning opportunity, available through our official partner - Robert Kennedy College - in Zurich, Switzerland.

Watch our video

Lecturer Dr. Kurt Allman-Leonard talks to students about their MSc Marketing project, in which they researched search and social media marketing of a MOOC (Massive Open Online Project).

Watch our video

International student Michael talks about his experiences studying MSc Marketing at the University of Salford.

Course Details

The programme is block delivered and there are six entry points per year. Students will take the modules below in a sequence dependent on their start date.

SEMESTER 1

This module will strengthen your understanding of the role and processes of marketing in organisations, and places a particular emphasis on the service sector. You will learn about and develop skills applicable to managing quality and a wide-ranging analysis of the issues involved in managing strategic marketing and management functions in a service context.
You will focus on the importance of understanding consumers while developing marketing strategy and sustainable business practice. You will gain an in-depth understanding of contemporary issues in consumer behaviour and marketing intelligence.

SEMESTER 2

Develop your understanding of the variety of communications methods used to establish and maintain cross-cultural business relationships with a variety of stakeholders. You will gain an overview of culture as a basis on which to develop international branding, marketing communications and business relationship development.
You will learn how organisations communicate with target audiences against the background of dynamic technological and social changes in society. You will also strengthen your understanding of the latest theories, trends and techniques in the use of Search Engine Optimisation (SEO) and social media marketing.

SEMESTER 3

Business Innovation Project (BIP)

Flexible final study options

Salford Business School has one of the most flexible suites of post-graduate taught programmes in the UK.

For the final third of your studies you can choose from 4 differing pathways, all of which are designed to accommodate your career aspirations and enhance your professional practice:

  • Dissertation – traditional 3 month research pathway.
  • Live Project – 3 month group project activity researching a commercial project.
  • Internship – 3 month opportunity to develop your skills working in partnership with an organisation.
  • Placement – 6 month paid work experience implementing a commercial project.
This traditional route involves a substantive piece of research, which can examine contemporary or historical challenges in business, economic or management contexts.

The dissertation can be undertaken within a company, a sponsoring organisation, or investigate an area which is of interest to you.  Study is undertaken in the UK, or sometimes overseas – some international students may possibly return to their country to work on an industrial research project.

  • 3 month research project culminating in a 12-15,000 word dissertation
  • Topics can be undertaken in a number of areas:
    • personal interest in a topic area which supports your career aspirations.
    • an academic’s research area which explores challenging developments in the supervisor’s  area of expertise.
    • in partnership with a company or sponsoring company.
    • an entrepreneurial opportunity, particularly suitable if you wish to research your own  business opportunity.
This is a group project (teams of 2 to 5 students) examining an organisational problem or opportunity. Students work on sizeable commercial projects, which are broken down by the team.  Live projects reflect commercial realities of delivering complex commercial projects through the combined efforts of a committed team.
  • 3 month commercial research project.
  • Group presentation and executive report, coupled with an individual 8-10,000 word report.
This involves working on a company project. The majority of internships are voluntary positions, which support work experience with a company in a particular sector. A number of projects exist for suitable students, in many cases students are supported in finding and securing internships with the support of the School’s Employability Hub.
  • 1 to 3 month commercial project, undertaken full or part-time with the host company.
  • Internships are often voluntary positions providing interesting project experience, some positions are paid – potentially up to 86 UNITE Projects are available in 2013-14.
  • 30-40 minute commercial presentation and 10,000 word professional dissertation.
Placements are paid positions working on implementing a commercial project. Placements provide valuable experience for student to demonstrate their commercial capabilities. Placements are limited and are competitive.
  • 4 to 6 month work based project undertaken at the organisations premises.
  • Assessment consist portfolio of work, visitor assessment, presentation and interim report, culminating in a work related dissertation of 10,000 words.
  • Placements can be undertaken in the UK or overseas.
  • Students can undertake placements with their sponsor or employing organisation.
  • For international students placements are 6 months maximum due to visa restrictions.
  • For home/EU students, placements can possibly be extended to 12 months.
  • The salary range for placements range from £14,320 to £25,000 pro rata – the average is £19,555 pro rata.

Part-time study

If you are on the part-time course, you will be able to register for individual modules as part of CPD. The following example shows how the course could be taken on a part-time basis over two years:  

Year 1- Semester 1
Marketing Services and Management

Semester 2
Search and Social Media Marketing

Semester 3
Contemporary Issues in Consumer Research  

Year 2 - Semester 1
Marketing International Business: Branding, Communication and Relationships

Semesters 2 & 3
Business Innovation Project

Entry Requirements

Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate International Management.  

A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements.  

Where a student has gained a recognised Honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.   

Accreditation for Prior Experiential Learning (APEL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

English Language Requirements

Normally IELTS 6.5 with no individual element below 5.5, or equivalent recognised Secure English Language Test, (SELT).

If the English language qualification is slightly below this level candidates may be able to take one of the many English courses available in the University. For more information search for English on Course Finder.

Suitable For

This course is ideal for graduates who want to establish a career in marketing, or for existing managers who wish to enhance their skills and future career prospects. You will ideally be a graduate in a business or related field. Alternatively you may have been involved in related areas of marketing and want to strengthen your capabilities.

Applicant profile

Marketers need to be outward looking, be interested in the world around them. You should also be self-motivated and have good written and verbal communication skills.

Teaching

Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities.

Various approaches are offered to meet the needs of both full and part-time students. Course delivery is designed to be flexible and includes choices of evening and weekend attendance where possible.

Substantial use is made of distance learning through the University's Virtual Learning Environment, and a wide range of academic journals and texts are available in both paper and electronic formats. Tutorials allow you to reflect on lecture materials and benefit from discussion and group work.

Assessment

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.

Postgraduate Staff Profile

Dr Tahir Rashid

“I have over 20 years’ industrial and higher education experience in marketing, corporate strategy and events. As a management consultant, I have led government and European-sponsored projects, assisting public sector organisations, multinationals and SMEs to improve their business and long-term strategies. I have also published peer reviewed journal articles and presented research papers at international conferences in the areas of customer relationship marketing on the internet, SMEs, strategy, and events.”

Employability

You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.

This course will provide you with flexible employment opportunities leading to potential roles with a variety of management-level national and international sectors.

Recent Salford Business School graduates have gained employment with leading companies including:

  • Ernst & Young
  • Dixons Group plc
  • British Airways
  • Cooperative Insurance Services
  • BMW
  • American Express
  • BBC
  • Citibank
  • Ladbrokes
  • Numberica
  • Office of the Legal Services Ombudsman
  • KPMG
  • PricewaterhouseCoopers
  • Premier Travel Inn
  • BUPA
  • Thomson Holidays
  • BT
  • DTS Logistics
  • Greater Manchester Police
  • The NHS

Alumni Profile

Nageswary Sieslack

"As a marketing communications practitioner I had the opportunity to learn valuable theoretical information which I could not learn on the job. I benefited highly from the modules offered and the dedicated teaching staff. The interactive learning atmosphere in the tutorial sessions was very helpful in understanding the topics presented during the lectures. I always enjoyed attending the tutorials. The MSc in Marketing course helped fill in the blanks that were glaringly present in my CV. I now proudly and confidently apply my newly acquired knowledge in my new job."

Links with Industry

Our course team maintains excellent relations with local, national and international organisations, commentators and employers.

Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide our students with that extra edge when it comes to securing a job.

Our part-time students are drawn from a wide range of public, private and third sector organisations, allowing you to enjoy highly valuable networking opportunities.

Salford Business School also operates a guest lecture course which allows you the chance to mix with professionals from industry, make connections, set up placements and conduct research.

Further Study

Find out more information about research opportunities here.

Fees and Funding

Fees 2016-17

Type of StudyFee
Full-time£7,500
Part-time£1,250 per 30 credits
Full-time International£13,300, part-time £2,217 per 30 credits
Full-time PgDip£5,000
Full-time PgCert£2,500

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships and Bursaries

We offer awards to help you study through our:

  • Vice-Chancellor's Excellence Scholarship
  • University of Salford student loyalty discount
  • Country bursary scheme for International students only

There are also other sources of funding available to you.

For more information please see our funding section

Facilities

Salford Business School is located at the heart of the University’s Peel campus in the newly refurbished Lady Hale Building, and the Chapman Building, offering state-of-the-art facilities for the Business School’s student learning community and just minutes from Manchester city centre. Chapman is a stylish modern space with six lecture theatres equipped with the very latest technology and large screen displays, a series of communal learning and breakout spaces, plus a Fairtrade café with panoramic views across the campus. Lady Hale is the home to all dedicated business school student support including the school office, an employability hub, a base for the Business School society, and several open study spaces. MediaCityUK is a vibrant place in which to live, work, socialise and study. Home to major BBC and ITV departments, the University of Salford and over 80 businesses across the creative and digital sectors, MediaCityUK is recognised as one of the most innovative developments in Britain.

Media City Facilities Tour