School - Salford Business School
Subject area - Business and Management
Start Date(s): September; January; March; June; November; July
MSc (one year full-time or two years part-time)
PgDip (eight months full-time or two years part-time)
PgCert (four months full-time, one year part-time)
Part-time - £1,425 per 30 credit module
UK - £8,550
International - £14,400
- Enhance your employability with specialist and in-demand marketing skills on this CIM-approved and accredited course
- Develop your expertise in search and social media marketing
- Put marketing theory into real practice with an exciting Industry Collaboration Project
- Part-time study option
- Overseas study available
- Work/industrial placement opportunity
- International students can apply
Programme updated for September 2018 entryThis programme has recently been through our regular programme review; this ensures it addresses the current and future needs of students and employers. Applications are now open for our September course.
Marketing is an exciting and ever-developing discipline where theory and practice continue to evolve as technology opens up new opportunities and consumer behaviour changes. This course will equip you with the latest online and offline marketing knowledge and skills needed to succeed in today’s demanding global economy. While digital marketing forms a core of this programme, you will also look at the theories behind traditional marketing and how online and offline marketing are integrated. In addition, you will look at relevant ethical issues, issues of sustainable development, and how Marketing can support a wider commitment to social justice.
This is a research informed programme with a highly practical slant. During your time with us, you’ll work on live briefs, examining products and services which are highly desirable to consumers, while running real-life campaigns.
The programme is aimed at students who do not necessarily have a background in business or business-related studies, and who wish to develop their knowledge of marketing.
The course also offers a distance learning option through our official partner Robert Kennedy College, Zurich, Switzerland.
I wanted to pass on my appreciation and thoughts on my time at Salford. I have found the teaching, lectures and whole learning experience excellent and it has fitted in extremely well with my day job. I have taken inspiration from the course and implemented key strategies in social media and international business into my role and this has benefitted my employer greatlyDavid Fradgley, MSc Marketing, 2016-17
The programme is block delivered and there are several entry points throughout the year. Students will take the modules below in a sequence dependent on their start date.
The course is delivered in four blocks of intensive study periods. For each block, you study a single module for a 6-week period. Face-to-face teaching is delivered on campus for 6 hours each week. In addition, you will attend the taught element of the Industry Collaboration Project each Wednesday afternoon during the 6-week blocks.
Part time students study alternate modules (one module on, one module off) to complete their degree in two years.
During this period, you will also undertake independent study in your own time with online support through the University’s virtual learning environment, Blackboard.
For the final third of your studies, you will work on your Industry Collaboration Project, working with your own or another organisation on a live brief.
SEMESTER 3Industry Collaboration Project (ICP)
This module accounts for the final 60 credits of your degree and gives you the opportunity to examine an issue that is important to an organisation. The Industry Collaboration Project offers four different options: a Work Placement, a three month Internship, the applied Dissertation and, from September 2019, the Entrepreneurship path. You will be allocated a supervisor to mentor you through your chosen project and receive support wherever necessary from the Salford Business School Employability Team. For all options students are encouraged to address a real organisational issue, and to disseminate their work to a wider audience, meaning that you can create real impact through your Industry Collaboration Project.
Through this option, along with applying your theoretical knowledge from the taught elements of the programme, you will develop the transferable skills and qualities required for entrepreneurial behaviour and work on your own innovative business idea. You will reflect on business opportunities, challenges and strategies with the aim of establishing a new businesses, or incorporating entrepreneurial thinking into the management of an existing organisation. The three month Entrepreneurship path will be assessed through the development of an Initial Business Proposal and an 8,500 word Comprehensive Business Proposal accompanied by a 30 minute presentation.