Enhance your employability with specialist and in-demand marketing skills on this CIM-approved and accredited course
Develop your expertise in search and social media marketing
Put marketing theory into real practice with an exciting Business Innovation Project
This course will equip you with the latest marketing knowledge and skills needed to succeed in today’s demanding global economy.
During your time with us, you’ll examine products and services which are highly desirable to consumers, while running real-life campaigns in search and social media marketing to establish appropriate pricing and presentation. This is a researchinformed programme with a highly practical slant.
On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities.You may also choose to take advantage a blended distance learning opportunity, available through our official partner - Robert Kennedy College - in Zurich, Switzerland.
Lecturer Dr. Kurt Allman-Leonard talks to students about their MSc Marketing project, in which they researched search and social media marketing of a MOOC (Massive Open Online Project).
International student Michael talks about his experiences studying MSc Marketing at the University of Salford.
The programme is block delivered and there are six entry points per year. Students will take the modules below in a sequence dependent on their start date.
Flexible final study options
Salford Business School has one of the most flexible suites of post-graduate taught programmes in the UK.
For the final third of your studies you can choose from 4 differing pathways, all of which are designed to accommodate your career aspirations and enhance your professional practice:
The dissertation can be undertaken within a company, a sponsoring organisation, or investigate an area which is of interest to you. Study is undertaken in the UK, or sometimes overseas – some international students may possibly return to their country to work on an industrial research project.
If you are on the part-time course, you will be able to register for individual modules as part of CPD. The following example shows how the course could be taken on a part-time basis over two years:
Year 1- Semester 1Marketing Services and Management
Search and Social Media Marketing
Contemporary Issues in Consumer Research
Year 2 - Semester 1Marketing International Business: Branding, Communication and Relationships
Semesters 2 & 3
Business Innovation Project
Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate International Management.
A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements.
Where a student has gained a recognised Honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.
We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.
The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.
Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).
Normally IELTS 6.5 with no individual element below 5.5, or equivalent recognised Secure English Language Test, (SELT).
If the English language qualification is slightly below this level candidates may be able to take one of the many English courses available in the University. For more information search for English on Course Finder.
This course is ideal for graduates who want to establish a career in marketing, or for existing managers who wish to enhance their skills and future career prospects. You will ideally be a graduate in a business or related field. Alternatively you may have been involved in related areas of marketing and want to strengthen your capabilities.
Marketers need to be outward looking, be interested in the world around them. You should also be self-motivated and have good written and verbal communication skills.
The course is delivered in four blocks of three-day intensive study periods, followed by independent study and online support through the University’s virtual learning environment, Blackboard. Each module is taken and assessed over a six week block.
Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities.
Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.
The Programme Leader
Dr. Peter Reeves is a Lecturer at Salford Business School and Programme Leader for MSc Marketing and MSc Social Business and Sustainable Marketing.. At MSc level he has taught Marketing and Services Management, Strategic Marketing Management, Brand Management, Marketing Management, Strategic Management and Managing Customers and Markets. He has taught extensively on the postgraduate block release intensive module delivery at University of Salford Media City Campus, and has considerable expertise in e-learning methodologies. He is an experienced external examiner with external examination appointments to Kingston University (Postgraduate) and New Bucks University (Undergraduate). He has also been external advisor to University of Northampton for the Periodic Subject Review of Marketing and Entrepreneurship programmes.
His main research interests include political marketing and brand marketing. His work has been published in peer reviewed journals and he is a regular presenter and contributor to major research conferences. His work has been published in journals such as; European Journal of Marketing, Journal of Brand Management and Journal of Non-profit and Public Sector Marketing. He is also Guest Editor for a 2016 special edition of the Journal of Customer Behaviour entitled: Political Marketing: Voters, political parties, candidates and elections. He served on the Editorial (Advisory) Board of the Journal of Marketing Management (2010-2016). Dr. Reeves is a Fellow of the Higher Education Academy (FHEA), Fellow Member of the Academy of Marketing Science and Member of the Academy of the Marketing (MAM). He is a successful doctoral supervisor, and has actively supervised varied PhD projects to successful completion.
If you have any questions about the programme please contact Dr. Reeves on
Tel No: 0161 295 5720
You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.
This course will provide you with flexible employment opportunities leading to potential roles with a variety of management-level national and international sectors.
Recent Salford Business School graduates have gained employment with leading companies including:
"As a marketing communications practitioner I had the opportunity to learn valuable theoretical information which I could not learn on the job. I benefited highly from the modules offered and the dedicated teaching staff. The interactive learning atmosphere in the tutorial sessions was very helpful in understanding the topics presented during the lectures. I always enjoyed attending the tutorials. The MSc in Marketing course helped fill in the blanks that were glaringly present in my CV. I now proudly and confidently apply my newly acquired knowledge in my new job."
Ho Thanh Que Anh
Ho Thanh Que Anh came to the University of Salford from Vietnam to study an MSc Marketing, after completing her BA in Business Management in Vietnam through a top-up programme at the University of Sunderland.
We ask her about her decision to study at Salford and what she thought of the programme - find out more here.
Our course team maintains excellent relations with local, national and international organisations, commentators and employers.
Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide our students with that extra edge when it comes to securing a job.
Our part-time students are drawn from a wide range of public, private and third sector organisations, allowing you to enjoy highly valuable networking opportunities.
Salford Business School also operates a guest lecture course which allows you the chance to mix with professionals from industry, make connections, set up placements and conduct research.
Find out more information about research opportunities here.
|Type of Study||Fee|
|Part-time||£1,250 per 30 credits|
|Full-time International||£13,300, part-time £2,217 per 30 credits|
|Type of Study||Fee|
|Part-time||£1,417 per 30 credit module|
|Full-time PgDip||£5,670 (full-time); £2,835 (part-time)|
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.
We offer awards to help you study through our:
There are also other sources of funding available to you.
For more information please see our funding section
The Postgraduate Bursaries and Scholarships for 2017-18 entry are currently under review and subject to change. A revised schedule of scholarships and bursaries will be published in February 2017.
Salford Business School is located at the heart of the University’s Peel campus in the newly refurbished Lady Hale Building, and the Chapman Building, offering state-of-the-art facilities for the Business School’s student learning community and just minutes from Manchester city centre. Chapman is a stylish modern space with six lecture theatres equipped with the very latest technology and large screen displays, a series of communal learning and breakout spaces, plus a Fairtrade café with panoramic views across the campus. Lady Hale is the home to all dedicated business school student support including the school office, an employability hub, a base for the Business School society, and several open study spaces. MediaCityUK is a vibrant place in which to live, work, socialise and study. Home to major BBC and ITV departments, the University of Salford and over 80 businesses across the creative and digital sectors, MediaCityUK is recognised as one of the most innovative developments in Britain.
September; January; March; June; November
MSc (one year full-time or two years part-time)
PgDip (eight months full-time or two years part-time)
PgCert (four months full-time, one year part-time)