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Marketing

MSc/PgDip/PgCert

School - Salford Business School

Subject area - Business and Management

Start Dates(s): September; January; March; June; November; July

Duration:

MSc (one year full-time or two years part-time)
PgDip (eight months full-time or two years part-time)
PgCert (four months full-time, one year part-time)

Fees:

Part-time - £1,417 per 30 credit module

UK - £8,500

International - £13,500

Full-time PgDip - £5,670 (full-time); £2,835 (part-time)

In Brief:

  • Enhance your employability with specialist and in-demand marketing skills on this CIM-approved and accredited course
  • Develop your expertise in search and social media marketing
  • Put marketing theory into real practice with an exciting Business Innovation Project
  • Part-time study option
  • Overseas study available
  • Work/industrial placement opportunity
  • International students can apply

Course Summary

This course will equip you with the latest marketing knowledge and skills needed to succeed in today’s demanding global economy.

During your time with us, you’ll examine products and services which are highly desirable to consumers, while running real-life campaigns in search and social media marketing to establish appropriate pricing and presentation. This is a researchinformed programme with a highly practical slant.

On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities.You may also choose to take advantage a blended distance learning opportunity, available through our official partner - Robert Kennedy College - in Zurich, Switzerland.

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Awards and Accreditation

Course Details

The programme is block delivered and there are six entry points per year. Students will take the modules below in a sequence dependent on their start date.

SEMESTER 1

This module will strengthen your understanding of the role and processes of marketing in organisations, and places a particular emphasis on the service sector. You will learn about and develop skills applicable to managing quality and a wide-ranging analysis of the issues involved in managing strategic marketing and management functions in a service context.
You will focus on the importance of understanding consumers while developing marketing strategy and sustainable business practice. You will gain an in-depth understanding of contemporary issues in consumer behaviour and marketing intelligence.

SEMESTER 2

Develop your understanding of the variety of communications methods used to establish and maintain cross-cultural business relationships with a variety of stakeholders. You will gain an overview of culture as a basis on which to develop international branding, marketing communications and business relationship development.
You will learn how organisations communicate with target audiences against the background of dynamic technological and social changes in society. You will also strengthen your understanding of the latest theories, trends and techniques in the use of Search Engine Optimisation (SEO) and social media marketing.

SEMESTER 3

Business Innovation Project (BIP)

Flexible final study options

Salford Business School has one of the most flexible suites of post-graduate taught programmes in the UK.

For the final third of your studies you can choose from 4 differing pathways, all of which are designed to accommodate your career aspirations and enhance your professional practice:

  • Dissertation – traditional 3 month research pathway.
  • Live Project – 3 month group project activity researching a commercial project.
  • Internship – 3 month opportunity to develop your skills working in partnership with an organisation.
  • Placement – 6 month paid work experience implementing a commercial project.
This traditional route involves a substantive piece of research, which can examine contemporary or historical challenges in business, economic or management contexts.      

The dissertation can be undertaken within a company, a sponsoring organisation, or investigate an area which is of interest to you.  Study is undertaken in the UK, or sometimes overseas – some international students may possibly return to their country to work on an industrial research project.

  • 3 month research project culminating in a 12-15,000 word dissertation
  • Topics can be undertaken in a number of areas:
    • personal interest in a topic area which supports your career aspirations.
    • an academic’s research area which explores challenging developments in the supervisor’s  area of expertise.
    • in partnership with a company or sponsoring company.
    • an entrepreneurial opportunity, particularly suitable if you wish to research your own  business opportunity.
This is a group project (teams of 2 to 5 students) examining an organisational problem or opportunity. Students work on sizeable commercial projects, which are broken down by the team.  Live projects reflect commercial realities of delivering complex commercial projects through the combined efforts of a committed team.      
  • 3 month commercial research project.
  • Group presentation and executive report, coupled with an individual 8-10,000 word report.
This involves working on a company project. The majority of internships are voluntary positions, which support work experience with a company in a particular sector. A number of projects exist for suitable students, in many cases students are supported in finding and securing internships with the support of the School’s Employability Hub.      
  • 1 to 3 month commercial project, undertaken full or part-time with the host company.
  • Internships are often voluntary positions providing interesting project experience, some positions are paid – potentially up to 86 UNITE Projects are available in 2013-14.
  • 30-40 minute commercial presentation and 10,000 word professional dissertation.
Placements are paid positions working on implementing a commercial project. Placements provide valuable experience for student to demonstrate their commercial capabilities. Placements are limited and are competitive.      
  • 4 to 6 month work based project undertaken at the organisations premises.
  • Assessment consist portfolio of work, visitor assessment, presentation and interim report, culminating in a work related dissertation of 10,000 words.
  • Placements can be undertaken in the UK or overseas.
  • Students can undertake placements with their sponsor or employing organisation.
  • For international students placements are 6 months maximum due to visa restrictions.
  • For home/EU students, placements can possibly be extended to 12 months.
  • The salary range for placements range from £14,320 to £25,000 pro rata – the average is £19,555 pro rata.

Part-time study

If you are on the part-time course, you will be able to register for individual modules as part of CPD. The following example shows how the course could be taken on a part-time basis over two years:  

Year 1- Semester 1Marketing Services and Management

Semester 2
Search and Social Media Marketing

Semester 3
Contemporary Issues in Consumer Research  

Year 2 - Semester 1Marketing International Business: Branding, Communication and Relationships

Semesters 2 & 3
Business Innovation Project

Entry Requirements

Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate International Management.  

A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements.  

Where a student has gained a recognised Honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.

Salford Alternative Entry Scheme (SAES)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

English Language Requirements

Normally IELTS 6.5 with no individual element below 5.5, or equivalent recognised Secure English Language Test, (SELT).

If the English language qualification is slightly below this level candidates may be able to take one of the many English courses available in the University. For more information search for English on Course Finder.

Suitable For

This course is ideal for graduates who want to establish a career in marketing, or for existing managers who wish to enhance their skills and future career prospects. You will ideally be a graduate in a business or related field. Alternatively you may have been involved in related areas of marketing and want to strengthen your capabilities.

Applicant profile

Marketers need to be outward looking, be interested in the world around them. You should also be self-motivated and have good written and verbal communication skills.

Find out what some of our current students think about our MSc Marketing programme here.

Fees 2017-18

Type of StudyFee
Full-time£8,500
Part-time£1,417 per 30 credit module
Full-time International£13,500
Full-time PgDip£5,670 (full-time); £2,835 (part-time)

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships and Bursaries

We offer awards to help you study through our:

  • Vice-Chancellor's Excellence Scholarship
  • University of Salford student loyalty discount
  • Country bursary scheme for International students only

There are also other sources of funding available to you.

For more information please see our funding section

The Postgraduate Bursaries and Scholarships for 2017-18 entry are currently under review and subject to change. A revised schedule of scholarships and bursaries will be published in Spring 2017.

Teaching

https://youtu.be/e6iKdSJTvSI

The course is currently delivered in four blocks of three-day intensive study periods, followed by independent study and online support through the University’s virtual learning environment, Blackboard. Each module is taken and assessed over a six week block. 

From September 2017, this delivery format will change. Students will continue to study a single module for a 6 week period. Face to face teaching will be delivered on campus for two half days each week. In addition, you will attend the taught element of the Business Innovation Programme each Wednesday afternoon during the 6 week blocks, with independent study completed in your own time through Blackboard.  Individual student timetables will be provided during induction week.

Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities.

Assessment

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.

Postgraduate Staff Profile

The Programme Leader

Dr. Peter Reeves is a Lecturer at Salford Business School and Programme Leader for MSc Marketing and MSc Social Business and Sustainable Marketing.. At MSc level he has taught Marketing and Services Management, Strategic Marketing Management, Brand Management, Marketing Management, Strategic Management and Managing Customers and Markets. He has taught extensively on the postgraduate block release intensive module delivery at University of Salford Media City Campus, and has considerable expertise in e-learning methodologies. He is an experienced external examiner with external examination appointments to Kingston University (Postgraduate) and New Bucks University (Undergraduate). He has also been external advisor to University of Northampton for the Periodic Subject Review of Marketing and Entrepreneurship programmes.

His main research interests include political marketing and brand marketing.  His work has been published in peer reviewed journals and he is a regular presenter and contributor to major research conferences. His work has been published in journals such as; European Journal of Marketing, Journal of Brand Management and Journal of Non-profit and Public Sector Marketing. He is also Guest Editor for a 2016 special edition of the Journal of Customer Behaviour entitled: Political Marketing: Voters, political parties, candidates and elections. He served on the Editorial (Advisory) Board of the Journal of Marketing Management (2010-2016). Dr. Reeves is a Fellow of the Higher Education Academy (FHEA), Fellow Member of the Academy of Marketing Science and Member of the Academy of the Marketing (MAM). He is a successful doctoral supervisor, and has actively supervised varied PhD projects to successful completion. 

If you have any questions about the programme please contact Dr. Reeves on

Tel No: 0161 295 5720

E-Mail: P.Reeves@salford.ac.uk

Employability

You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.

This course will provide you with flexible employment opportunities leading to potential roles with a variety of management-level national and international sectors.

Recent Salford Business School graduates have gained employment with leading companies including:

  • Ernst & Young
  • Dixons Group plc
  • British Airways
  • Cooperative Insurance Services
  • BMW
  • American Express
  • BBC
  • Citibank
  • Ladbrokes
  • Numberica
  • Office of the Legal Services Ombudsman
  • KPMG
  • PricewaterhouseCoopers
  • Premier Travel Inn
  • BUPA
  • Thomson Holidays
  • BT
  • DTS Logistics
  • Greater Manchester Police
  • The NHS

Alumni Profile

Nageswary Sieslack

"As a marketing communications practitioner I had the opportunity to learn valuable theoretical information which I could not learn on the job. I benefited highly from the modules offered and the dedicated teaching staff. The interactive learning atmosphere in the tutorial sessions was very helpful in understanding the topics presented during the lectures. I always enjoyed attending the tutorials. The MSc in Marketing course helped fill in the blanks that were glaringly present in my CV. I now proudly and confidently apply my newly acquired knowledge in my new job."

Ho Thanh Que Anh 

Ho Thanh Que Anh came to the University of Salford from Vietnam to study an MSc Marketing, after completing her BA in Business Management in Vietnam through a top-up programme at the University of Sunderland.
We ask her about her decision to study at Salford and what she thought of the programme - find out more here.

Links with Industry

Our course team maintains excellent relations with local, national and international organisations, commentators and employers.

Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide our students with that extra edge when it comes to securing a job.

Our part-time students are drawn from a wide range of public, private and third sector organisations, allowing you to enjoy highly valuable networking opportunities.

Salford Business School also operates a guest lecture course which allows you the chance to mix with professionals from industry, make connections, set up placements and conduct research.

Further Study

Find out more information about research opportunities here.

Facilities

Salford Business School is located at the heart of the University’s Peel campus in the newly refurbished Lady Hale Building, and the Chapman Building, offering state-of-the-art facilities for the Business School’s student learning community and just minutes from Manchester city centre. Chapman is a stylish modern space with six lecture theatres equipped with the very latest technology and large screen displays, a series of communal learning and breakout spaces, plus a Fairtrade café with panoramic views across the campus.

Lady Hale is the home to all dedicated business school student support including the school office, an employability hub, a base for the Business School society, and several open study spaces.

All University of Salford students also have access to the MediaCityUK campus including its study facilities.  MediaCityUK is home to major BBC and ITV departments and over 80 businesses across the creative and digital sectors.  It is recognised as one of the most innovative developments in Britain and is a vibrant place in which to live, work, socialise and study.

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