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Marketing

MSc/PgDip/PgCert

School - Salford Business School

Subject area - Business and Management

Start Date(s): September; January; March; June; November; July

Duration:

MSc (one year full-time or two years part-time)
PgDip (eight months full-time or two years part-time)
PgCert (four months full-time, one year part-time)

Fees:

Part-time - £1,425 per 30 credit module

UK - £8,550

International - £14,400

In Brief:

  • Enhance your employability with specialist and in-demand marketing skills on this CIM-approved and accredited course
  • Develop your expertise in search and social media marketing
  • Put marketing theory into real practice with an exciting Industry Collaboration Project
  • Part-time study option
  • Overseas study available
  • Work/industrial placement opportunity
  • International students can apply

Course Summary

Marketing is an exciting and ever-developing discipline where theory and practice continue to evolve as technology opens up new opportunities and consumer behaviour changes. This course will equip you with the latest online and offline marketing knowledge and skills needed to succeed in today’s demanding global economy. While digital marketing forms a core of this programme, you will also look at the theories behind traditional marketing and how online and offline marketing are integrated. In addition, you will look at relevant ethical issues, issues of sustainable development, and how Marketing can support a wider commitment to social justice.

This is a research informed programme with a highly practical slant. During your time with us, you’ll work on live briefs, examining products and services which are highly desirable to consumers, while running real-life campaigns.

The programme is aimed at students who do not necessarily have a background in business or business-related studies, and who wish to develop their knowledge of marketing.

The course also offers a distance learning option through our official partner Robert Kennedy College, Zurich, Switzerland.

I wanted to pass on my appreciation and thoughts on my time at Salford. I have found the teaching, lectures and whole learning experience excellent and it has fitted in extremely well with my day job.  I have taken inspiration from the course and implemented key strategies in social media and international business into my role and this has benefitted my employer greatly

David Fradgley, MSc Marketing, 2016-17
https://youtu.be/m1o8rez6i2k

Awards and Accreditation

Course Details

The programme is block delivered and there are several entry points throughout the year. Students will take the modules below in a sequence dependent on their start date.

The course is delivered in four blocks of intensive study periods. For each block, you study a single module for a 6-week period. Face-to-face teaching is delivered on campus for 6 hours each week. In addition, you will attend the taught element of the Industry Collaboration Project each Wednesday afternoon during the 6-week blocks.

Part time students study alternate modules (one module on, one module off) to complete their degree in two years.

During this period, you will also undertake independent study in your own time with online support through the University’s virtual learning environment, Blackboard.

For the final third of your studies, you will work on your Industry Collaboration Project, working with your own or another organisation on a live brief.

SEMESTER 1      

This module aims to enhance your understanding of the theory and practice of marketing management. You will learn to deploy the marketing mix to contemporary brands both theoretically and practically as well as developing your ability to make strategic observations and recommendations for marketing management.
Central to modern international business is the development and maintenance of relationships with key stakeholders such as customers and suppliers. This module will develop your awareness of culture in international marketing communications and business-to-business relationships. In addition to traditional communications such as advertising, you will also look at how social media can be used to engage with consumers from different cultural backgrounds. You will also learn how global supply chains across a range of organisations and sectors can be managed responsibly and sustainably.

SEMESTER 2      

During your time with us, you’ll examine products and services, which are highly desirable to consumers online, while running real-life digital marketing campaigns and applying search and social media marketing techniques to support competitive marketing strategies. This is an internationally-focused,research-informed programme with a highly practical slant.
In Online and Offline Consumer Behaviour you will critically explore contemporary issues that influence consumer behaviour and how these impact on organisations, consumers and policy-makers. You will experience a research-led insight into a range of online and offline consumer behaviour theories and their practical application across a broad range of organisations and global environments.

SEMESTER 3  

Industry Collaboration Project (ICP)

This module accounts for the final 60 credits of your degree and gives you the opportunity to examine an issue that is important to an organisation. The Industry Collaboration Project offers four different options: a Work Placement, a three month Internship, the applied Dissertation and, from September 2019, the Entrepreneurship path. You will be allocated a supervisor to mentor you through your chosen project and receive support wherever necessary from the Salford Business School Employability Team. For all options students are encouraged to address a real organisational issue, and to disseminate their work to a wider audience, meaning that you can create real impact through your Industry Collaboration Project.

The Work Placement gives you the chance to undertake a six month project with an organisation located regionally, nationally or internationally. By exploring a key issue impacting an organisation, you will apply the theoretical knowledge gained through your studies and develop and use appropriate problem-solving skills in a real-world environment. Your work placement will be assessed primarily through the production of a project proposal and an 8,500 – 10,000 word portfolio.
The Internship option of the Industry Collaboration Project aims to equip you with the relevant practical skills to critically identify and evaluate key issues impacting organisations and their environments either in the UK or overseas. Over a three month period, you will work alongside an organisation to identify and explore a real organisational issue. Through your project, you will apply your theoretical knowledge in the development of solutions to the identified issue, produce a project proposal and finally an 8,500 – 10,000 word portfolio.
An advanced-level research pathway based on a real-world business problem. You will create an initial research proposal then produce a 12,000 – 15,000 word dissertation for assessment.The Dissertation path gives you the opportunity to apply the theoretical and practical knowledge gained from the taught elements of the programme to a current organisational issue and deploy and effectively use appropriate problem-solving skills through critical self-reflection and methodical, systematic research.
Please note, this option is available from September 2019
Through this option, along with applying your theoretical knowledge from the taught elements of the programme, you will develop the transferable skills and qualities required for entrepreneurial behaviour and work on your own innovative business idea. You will reflect on business opportunities, challenges and strategies with the aim of establishing a new businesses, or incorporating entrepreneurial thinking into the management of an existing organisation. The three month Entrepreneurship path will be assessed through the development of an Initial Business Proposal and an 8,500 word Comprehensive Business Proposal accompanied by a 30 minute presentation.

Entry Requirements

Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate.

A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements.  

Where a student has gained a recognised Honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.

Accreditation of Prior Learning (APL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

English Language Requirements

International applicants will be required to show a proficiency in English. An IELTS score of 6.5 (no element below 5.5) is proof of this.

If the English language qualification is slightly below this level candidates may be able to take one of the many English courses available in the University. For more information search for English on Course Finder.

Suitable For

This course is ideal for graduates who want to establish a career in marketing, or for existing managers who wish to enhance their skills and future career prospects. You will ideally be a graduate in a business or related field. Alternatively you may have been involved in related areas of marketing and want to strengthen your capabilities.

Applicant profile

Marketers need to be outward looking, be interested in the world around them. You should also be self-motivated and have good written and verbal communication skills.

Find out what some of our current students think about our MSc Marketing programme here.

Fees 2018-19

Type of StudyFee
Full-time£8,550
Part-time£1,425 per 30 credit module
Full-time International£14,400

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships and Bursaries

For more information please see our funding section. Please note, students on the distance learning option through our partner, Robert Kennedy College, are not eligible for a student loan.

Teaching

Face to face teaching is delivered on campus for two half days each week. In addition, you will attend the taught element of the Industry Collaboration Project each Wednesday afternoon during the 6 week blocks, with independent study completed in your own time through the University’s virtual learning environment, Blackboard.  Individual student timetables will be provided during induction week.

Teaching is delivered through a combination of lectures, seminars and tutorials, using a wide range of learning activities.

Assessment

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.

Postgraduate Staff Profile

The Programme Leader

Dr. Peter Reeves is a Lecturer at Salford Business School and Programme Leader for MSc Marketing and MSc Social Business and Sustainable Marketing.. At MSc level he has taught Marketing and Services Management, Strategic Marketing Management, Brand Management, Marketing Management, Strategic Management and Managing Customers and Markets. He has taught extensively on the postgraduate block release intensive module delivery at University of Salford Media City Campus, and has considerable expertise in e-learning methodologies. He is an experienced external examiner with external examination appointments to Kingston University (Postgraduate) and New Bucks University (Undergraduate). He has also been external advisor to University of Northampton for the Periodic Subject Review of Marketing and Entrepreneurship programmes.

His main research interests include political marketing and brand marketing.  His work has been published in peer reviewed journals and he is a regular presenter and contributor to major research conferences. His work has been published in journals such as; European Journal of Marketing, Journal of Brand Management and Journal of Non-profit and Public Sector Marketing. He is also Guest Editor for a 2016 special edition of the Journal of Customer Behaviour entitled: Political Marketing: Voters, political parties, candidates and elections. He served on the Editorial (Advisory) Board of the Journal of Marketing Management (2010-2016). Dr. Reeves is a Fellow of the Higher Education Academy (FHEA), Fellow Member of the Academy of Marketing Science and Member of the Academy of the Marketing (MAM). He is a successful doctoral supervisor, and has actively supervised varied PhD projects to successful completion. 

If you have any questions about the programme please contact Dr. Reeves on

Tel No: 0161 295 5720

E-Mail: P.Reeves@salford.ac.uk

Employability

You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.

Alumni Profile

Nageswary Sieslack

"As a marketing communications practitioner I had the opportunity to learn valuable theoretical information which I could not learn on the job. I benefited highly from the modules offered and the dedicated teaching staff. The interactive learning atmosphere in the tutorial sessions was very helpful in understanding the topics presented during the lectures. I always enjoyed attending the tutorials. The MSc in Marketing course helped fill in the blanks that were glaringly present in my CV. I now proudly and confidently apply my newly acquired knowledge in my new job."

Ho Thanh Que Anh 

Ho Thanh Que Anh came to the University of Salford from Vietnam to study an MSc Marketing, after completing her BA in Business Management in Vietnam through a top-up programme at the University of Sunderland.
We ask her about her decision to study at Salford and what she thought of the programme - find out more here.

Links with Industry

The University of Salford grew out of the institutes of the late 19th century that provided a talented, technically proficient and professional workforce to support the UK’s rapidly growing industries. In the 21st century, this still holds strong. Whilst industry has changed significantly, the need for industry-focussed education is equally relevant today.

We teach the skills that employers need and as a result, our graduates enjoy excellent international career prospects.

The curriculum across our postgraduate courses balances academic teaching and professional experience.  Our industry partners give us their input into the curriculum so that the teaching reflects industry’s current and future needs and you develop the skills that employers want.  The Industry Collaboration Project, which forms the final third of your study, is designed to give you real-world experience so you can apply the theory you have learned.

Further Study

Find out more information about research opportunities here.

The whole internship term was great and I have truly enjoyed everything involved. I especially learnt from attending meetings and Skype calls where I was able to brainstorm and contribute to tasks to achieve resolutions. The opportunity allowed me to enhance my CV and further develop my academic knowledge from being able to apply my learning to an industrial environment. This experience has allowed me to really develop my communication skills and taught me to manage and prioritise tasks in order to meet deadlines. The placement has given me great insight into what a career in digital marketing looks like.

Ganesh Khamroi, MSc Marketing, 2018

Facilities

Salford Business School is located at the heart of the University’s Peel campus in the newly refurbished Lady Hale Building, and the Chapman Building, offering state-of-the-art facilities for the Business School’s student learning community and just minutes from Manchester city centre. Chapman is a stylish modern space with six lecture theatres equipped with the very latest technology and large screen displays, a series of communal learning and breakout spaces, plus a Fairtrade café with panoramic views across the campus.

Lady Hale is the home to all dedicated business school student support including the school office, an employability hub, a base for the Business School society, and several open study spaces.

All University of Salford students also have access to the MediaCityUK campus including its study facilities.  MediaCityUK is home to major BBC and ITV departments and over 80 businesses across the creative and digital sectors.  It is recognised as one of the most innovative developments in Britain and is a vibrant place in which to live, work, socialise and study.

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