School - Salford Business School
Subject area - Business and Management
Start Date(s): September; January; March; June; November; July
MSc (one year full-time or two years part-time)
PgDip (eight months full-time or two years part-time)
PgCert (four months full-time, one year part-time)
Part-time - £1,425 per 30 credit module
UK - £8,550
International - £14,400
- Enhance your employability with specialist and in-demand marketing skills on this CIM-approved and accredited course
- Develop your expertise in search and social media marketing
- Put marketing theory into real practice with an exciting Business Innovation Project
- Part-time study option
- Overseas study available
- Work/industrial placement opportunity
- International students can apply
Programme updated for September 2018 entryThis programme has recently been through our regular programme review; this ensures it addresses the current and future needs of students and employers. We have suspended June and July entry but applications are now open for our September course.
Marketing is an exciting and ever-developing discipline where theory and practice continue to evolve as technology opens up new opportunities and consumer behaviour changes. This course will equip you with the latest online and offline marketing knowledge and skills needed to succeed in today’s demanding global economy. While digital marketing forms a core of this programme, you will also look at the theories behind traditional marketing and how online and offline marketing are integrated. In addition, you will look at relevant ethical issues, issues of sustainable development, and how Marketing can support a wider commitment to social justice.
This is a research informed programme with a highly practical slant. During your time with us, you’ll work on live briefs, examining products and services which are highly desirable to consumers, while running real-life campaigns.
The programme is aimed at students who do not necessarily have a background in business or business-related studies, and who wish to develop their knowledge of marketing.
Follow us @SalfordBizSch using #passion4digital.
The course also offers a distance learning option through our official partner Robert Kennedy College, Zurich, Switzerland.
I wanted to pass on my appreciation and thoughts on my time at Salford. I have found the teaching, lectures and whole learning experience excellent and it has fitted in extremely well with my day job. I have taken inspiration from the course and implemented key strategies in social media and international business into my role and this has benefitted my employer greatlyDavid Fradgley, MSc Marketing, 2016-17
The programme is block delivered and there are several entry points throughout the year. Students will take the modules below in a sequence dependent on their start date.
The course is delivered in four blocks of intensive study periods. For each block, you study a single module for a 6-week period. Face-to-face teaching is delivered on campus for 6 hours each week. In addition, you will attend the taught element of the Business Innovation Programme each Wednesday afternoon during the 6-week blocks.
Part time students study alternate modules (one module on, one module off) to complete their degree in two years.
During this period, you will also undertake independent study in your own time with online support through the University’s virtual learning environment, Blackboard.
For the final third of your studies, you will work on your Business Innovation Project, working with your own or another organisation on a live brief.
SEMESTER 3Business Innovation Project (BIP)
This module accounts for the final 60 credits of your degree. You will have the opportunity to select between a live project, placement, internship or dissertation, all of which are designed to accommodate your career aspirations and enhance your professional experience.
You will be allocated a supervisor who will mentor you through the BIP project. You will also have the opportunity to engage with the Student Hub and Student Life. Student Life can help with pre project / placement support for students and opportunities for those going on placement to participate in training workshops to ensure best practice. The Student Hub can helps you to find internships, placements and live projects for your Business Innovation Project.
- Placements can be undertaken in the UK or overseas.
- You can undertake your placements with your sponsor or employing organisation.
- For international students placements are 6 months maximum due to visa restrictions.
- For home/EU students, placements can possibly be extended to 12 months.
- You will be paid a salary for the duration of your placement.