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International Events Management

MSc/PgDip/PgCert

School - Salford Business School

Subject area - Business and Management

Start Date(s): September; January; March; June; November; July

Duration:

MSc (one year full-time or two years part-time)
PgDip (eight months full-time or two years part-time)
PgCert (four months full-time, one year part-time)

Fees:

Part-time - £1,425 per 30 credit module

UK - £8,550

International - £14,400

In Brief:

  • With our international focus you will meet the needs of employers in the events industry as the sector continues to develop on a global stage.
  • Combine events management theory and practice to plan deliver live business-facing events as part of your course.
  • Undertake an industry placement or internship focusing on international events activities with the highly motivating Business Innovation Project.
  • Part-time study option
  • Work/industrial placement opportunity
  • International students can apply

Course Summary

You will gain a detailed understanding of the theory and practical applications needed to become a successful events manager in this globally defining industry.

This programme enables you to work on group projects and business simulations designed to improve your experience and practical events management skills. You will learn about the strategies involved in planning and delivering international events from music festivals to corporate hospitality and from business related meetings to conferences and exhibitions. You will also consider the increase in online activity and the virtual experience of live events and how this affects the experience of the customer.

The course also offers a distance learning option through our official partner Robert Kennedy College, Zurich, Switzerland.

Course Details

The programme is block delivered and there are several entry points throughout the year. Students will take the modules below in a sequence dependent on their start date.

The course is delivered in four blocks of intensive study periods. For each block, you study a single module for a 6-week period. Face-to-face teaching is delivered on campus for 6 hours each week. In addition, you will attend the taught element of the Business Innovation Programme one afternoon a week during the 6-week blocks.

Part time day students study alternate modules (one module on, one module off) to complete their degree in two years.

During this period, you will also undertake independent study in your own time with online support through the University’s virtual learning environment, Blackboard.

For the final third of your studies, you will work on your Business Innovation Project, working with your own or another organisation on a live brief.

SEMESTER 1    

The Digital Business and Entrepreneurship module has been designed specifically to equip you with the practical and theoretical skills needed for contemporary business settings; you will gain an understanding of the role of inactive business models (think Uber) that can exploit innovative and disruptive technologies such as drones, robotics, and wearable tech. There is a focus on entrepreneurial skills essential for those starting their own businesses and also for those working in digital business settings.  The module will encourage you to critically assess how social, disruptive and innovative technologies can become key business enablers and facilitate strategic competitive advantages.  
You will learn how organisations communicate with target audiences against the background of dynamic technological and social changes in society. You will also strengthen your understanding of the latest theories, trends and techniques in the use of Search Engine Optimisation (SEO) and Social Media Marketing.

SEMESTER 2    

You will learn about the approaches, skills and methods of effective project management, and the tools and techniques required for planning, control, teamwork, leadership and other key processes. All of these qualities will develop your ability to lead complex projects.
Through this module, you will develop an in-depth understanding of the concept, range, significance, roles, dimensions and characteristics of contemporary international events through a balance of virtual and physical environments. You will work on real event problems and enhance your project planning, problem solving and communication skills.

SEMESTER 3

Business Innovation Project (BIP)

This module accounts for the final 60 credits of your degree.  You will have the opportunity to select between a live project, placement, internship or dissertation, all of which are designed to accommodate your career aspirations and enhance your professional experience.

You will be allocated a supervisor who will mentor you through the BIP project.  You will also have the opportunity to engage with the Student Hub and Student Life. Student Life can help with pre project / placement support for students and opportunities for those going on placement to participate in training workshops to ensure best practice. The Student Hub can helps you to find internships, placements and live projects for your Business Innovation Project.

An advanced-level research pathway based on a real-world business problem.  You will create an initial research proposal (worth 10% of your marks) then produce a 12,000 – 15,000 dissertation for assessment.
This is a group project (teams of 2 to 5 students) examining an organisational problem or opportunity. Students work on sizeable commercial projects, which are broken down by the team.  Live projects reflect the commercial reality of delivering complex commercial projects through the combined efforts of a committed team. You will produce a group presentation and executive report, coupled with an individual 8-10,000 word report for assessment.
This involves working on a company project. You will spend a minimum of three days per week on the project brief with a total of 300 hours being available to complete the project. You will normally be based in the University but will spend significant time in the organisation.  The majority of internships are voluntary unpaid positions, but you will gain significant real-world experience. In many cases students are supported in finding and securing internships with the support of the School’s Employability Hub.  You will produce a 30-40 minute commercial presentation and 10,000 word professional dissertation for assessment.
The placement provides you with the opportunity to gain work experience to support your academic learning.  You will work full time with your employer for four to six months on paid work experience implementing a commercial project.  You will produce a portfolio of work, visitor assessment, presentation and interim report, culminating in a work related dissertation of 10,000 words.  
  • Placements can be undertaken in the UK or overseas.
  • You can undertake your placements with your sponsor or employing organisation.
  • For international students placements are 6 months maximum due to visa restrictions.
  • For home/EU students, placements can possibly be extended to 12 months.
  • You will be paid a salary for the duration of your placement.

Entry Requirements

Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate International Management.  

A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements.  

Where a student has gained a recognised Honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.

Accreditation of Prior Learning (APL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

English Language Requirements

International applicants will be required to show a proficiency in English. An IELTS score of 6.5 (no element below 5.5) is proof of this.

If the English language qualification is slightly below this level candidates may be able to take one of the many English courses available in the University. For more information search for English on Course Finder.

Suitable For

This course is ideal if you are passionate about working in the events industry, and is also highly recommended if you are already working in this sector and want to further your career.

Applicant profile

You should be enthusiastic about being an events coordinator and keen to assist organisations with their project management needs across a range of activities and campaigns in this rapidly growing business sector.

A willingness to travel and flexibility to work as part of a team are also core personal attributes. This programme will suit you if you are creative and have the ability to work with many different types of clients, ranging from international sports stars or celebrities, through to business and political leaders.

Fees 2018-19

Type of StudyFee
Full-time£8,550
Part-time£1,425 per 30 credit module
Full-time International£14,400

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships and Bursaries

For more information please see our funding section

Teaching

Face to face teaching is delivered on campus for two half days each week. In addition, you will attend the taught element of the Business Innovation Programme each Wednesday afternoon during the 6 week blocks, with independent study completed in your own time through the University’s virtual learning environment, Blackboard.  Individual student timetables will be provided during induction week.

Teaching is delivered through a combination of lectures, seminars and tutorials, using a wide range of learning activities.

Assessment

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.

Postgraduate Staff Profile

Dr W. Gerard Ryan

With a background in the music industry I have toured, performed managed, delivered and produced events around the world.  I have designed and delivered Government and European-sponsored projects in Southeast Asia, USA and Europe and led international trade visits.  I have also published peer reviewed journal articles and presented research papers at international conferences in many areas of events including, events management education, supply chain management in events, community events and written many business support documents for SMEs.  I am a member of the AEME Executive and work on behalf of the continued development of events management education.

Employability

Our graduates have gone on to achieve employment in a range of careers in events organisation. You will have the opportunity to develop a specific range of relevant skills, and gain a detailed understanding of professional management practice to suits your specific career goals.

Alumni Profile

I decided that I wanted to complete an internship for my BIP and I sought a company that would present me with a real commercial challenge. When the opportunity to work for Ooberstock presented itself, I couldn’t let it go.

I was tasked with creating a focused commercial brief and bringing it to delivery in 13 weeks. A highlight of my experience included taking part in exhibiting at Imbibe Live, a vibrant meeting place for the “who’s who in the UK drinks industry” at Olympia, London.

I also worked on an independent launch of a customer feedback survey, developing it from A to Z with essential support from the marketing, customer services and design teams.

The knowledge gained from my degree programme helped me become well equipped with relevant skills and tools to approach my project. My internship was a fantastic experience, I was required to work in a live, dynamic business environment and make decisions within the business. The support of my training supervisor was crucial, it encouraged me to go ahead with my own ideas and put them into action.

I can only recommend doing an internship as part of your BIP, but make sure you plan ahead and get your application documents right. Keep in close contact with the Employability Hub, they will give you a better idea of what company would suit you, and provide advice and information. Be prepared for 13 weeks of intense study and work!

Lukas Jahn, graduated 2016

Read more about Lukas’ experience in his blog https://blogs.salford.ac.uk/made-in-salford/2017/01/24/ooberstock-internship-student-experience/

Links with Industry

The University of Salford grew out of the institutes of the late 19th century that provided a talented, technically proficient and professional workforce to support the UK’s rapidly growing industries. In the 21st century, this still holds strong. Whilst industry has changed significantly, the need for industry-focussed education is equally relevant today.

We teach the skills that employers need and as a result, our graduates enjoy excellent international career prospects.

The curriculum across our postgraduate courses balances academic teaching and professional experience. Our industry partners give us their input into the curriculum so that the teaching reflects industry’s current and future needs and you develop the skills that employers want.  The Business Innovation Project, which forms the final third of your study, is designed to give you real-world experience so you can apply the theory you have learned.

Further Study

Find out more information about research opportunities here.

The level of responsibility I was given was very rewarding, and the trust placed in me by the team gave me the ability to grow as a marketing professional and event manager. I also was able to see the effects of my strategy on the brand; being able to recognise the positive impact my work had on the company was a great addition to the experience

Elena Jones, MSc International Events Management - Took part in a work placement at One Stop Social

Facilities

Salford Business School is located at the heart of the University’s Peel campus in the newly refurbished Lady Hale Building, and the Chapman Building, offering state-of-the-art facilities for the Business School’s student learning community and just minutes from Manchester city centre. Chapman is a stylish modern space with six lecture theatres equipped with the very latest technology and large screen displays, a series of communal learning and breakout spaces, plus a Fairtrade café with panoramic views across the campus.

Lady Hale is the home to all dedicated business school student support including the school office, an employability hub, a base for the Business School society, and several open study spaces.

All University of Salford students also have access to the MediaCityUK campus including its study facilities.  MediaCityUK is home to major BBC and ITV departments and over 80 businesses across the creative and digital sectors.  It is recognised as one of the most innovative developments in Britain and is a vibrant place in which to live, work, socialise and study.

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