Digital Media: Video, Audio and Social Technologies

Part-time study available
Based at MediaCityUK
International Students can apply

3 good reasons to study Digital Media: Video, Audio and Social Technologies at Salford:

  • Based at MediaCityUK
  • Developed with advice from North West broadcast companies
  • Great job prospects in an expanding area of future media

Key Information

Start Dates: September

September start
MSc (one year full-time or up to three years part-time)
PgDip (nine months full-time or 18 months part-time)
January start
MSc (16 months full-time or up to three years part-time)
PgDip (one year full-time or up to two years part-time)

Course Summary

You will learn advanced practical production skills alongside developing an understanding of the technologies that underpin future digital media and the production process. After all, digital media technologies are not just a tool, they are also a driver for creativity in many industries. You will learn a set of specialist skills across a range of future media technologies, including audio applications, social technologies, post production practices, and distribution of digital content. You will have live briefs working with industry during the course through your project work.

Related Courses

94% of our postgraduates go on to employment and/or further study within six months of graduating.

DLHE 2010

Course Details

This course has a mix of technological and production modules covering digital media technologies ranging from broadcast television to interactive media via mobiles. The engineering modules cover the skills and understanding used to create and deliver digital media content such as: broadcast engineering standards (e.g. sound and video compression and codecs for HD television) and multi-platform distribution (e.g. multimedia streaming over the internet and mobiles). Production modules encourage creative skills in: television, audio engineering, post production, social media and digital studio post production.

Course Structure

This course has both full-time and part-time routes over two 12 week semesters (plus the third semester or summer period for your dissertation for MSc students)

  • Semester 1 – October to February
  • Semester 2- February to June
  • Semester 3 – June to September (dissertation period)
This module will develop advanced sound recording, editing and processing techniques as well as audio production and audio post production, both within a group and in an individual context. This module covers the tools and techniques used in the audio post production process and how to apply these skills in an original and creative way by developing the advanced skills and techniques needed for sound design, dialogue editing, ADR (automatic dialogue replacement) and Foley work. You will also develop a systematic understanding of mixing for 5.1 surround and to apply these in an original and creative way and be able to develop mastering techniques in stereo and 5.1. On completion you should have the skills and techniques needed to produce broadcast-standard output.
You will learn a range of research techniques appropriate to audio, acoustics and video and the relationship between research questions, research methods and analysis techniques. This will help prepare you for writing your dissertation. Additionally, this module will enable you to gain a systematic understanding of, and an ability to critically evaluate likely future developments in media, in both a technical and commercial context.  Topics covered include: social media, cultural impacts and drivers; consumer markets, digital identity; ethics, privacy, copyright, licensing; content creation, sharing and reuse; digital rights management. This module includes practice-based research techniques as part of your learning.
You will explore the auditory system and understand how this allows humans to perceive different attributes of their soundscape including how the room acoustic affects the listening experience. You will cover common terminology and metrics appropriate to the study of psychoacoustics and room acoustics and be able to apply your knowledge of psychoacoustics, physics and engineering in the design of control rooms and other audio environments. There are a number of mechanisms for delivering audio and video content to an internet audience and you will learn how to critically evaluate these on this module. You will also study the specific requirements and demands of delivering audio and video to users, particularly the demands of this complex and unpredictable environment.
You will be able to demonstrate a variety of 3D animation tools and techniques. You will gain a comprehensive understanding of 3D animation production methods as well as pre-production and post-production processes through research and practice. You will develop the ability to critically evaluate current and on-going developments in the field of 3D animation.
You will develop an advanced level of competence in camera, sound and editing skills relevant to a range of contemporary production through workshop exercises, applied theory and the production of a portfolio of exercise work. You will combine theory and practice of contemporary productions to a specific genre and develop an in-depth knowledge of the range of specialist techniques required to make contemporary productions.
You will learn to advance a range of applied and conceptual skills relevant to current post production and compositing environment practices within modern digital workflows. You will gain an industry knowledge of post production and techniques and practises using a range of diverse software applications. You will demonstrate the use of a range of current professional post production technology to an advanced level to progress critical thinking and intellectual skills to reflect, learn and grow as a successful professional practitioner within a range of media industries. You will understand compositing and the generation of special effects (SFX) within modern industry workflow models.
The project is designed to enable you to carry out, under supervision, an extended individual study into a topic in acoustics, audio or video. The topic to be agreed between yourself and your supervisor. You will be encouraged to demonstrate initiative and project management and bring together the skills, knowledge and understanding from different areas of the course.

Entry Requirements

  • Minimum 2:2 honours degree
  • Degree must contain significant elements of media technology and production

Accreditation for Prior Experiential Learning (APEL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

English Language Requirements

International students must provide evidence of proficiency in English - IELTS 6.5 band score or above are proof of this.

Suitable For

Graduates from a degree discipline that contains significant elements of media technology and production.

International Students - Academic Technology Approval Scheme (ATAS)

International Students are required by the Home Office and/or the Foreign & Commonwealth Office (FCO) to apply for an Academic Technology Approval Scheme (ATAS) Certificate before they begin studying their course. You may need to obtain an ATAS Certificate before you come to the UK in order for you to comply with Home Office regulations. Please refer to your offer conditions.

You can find out if your programme requires an ATAS by checking the FCO website at with your JACS code which will be on your offer letter should you choose to make an application. If you cannot find it please contact International Conversion team at If you have any queries relating directly to ATAS please contact the ATAS team on

You can apply for your ATAS Certificate via this link:


  • Mix of lectures and practical work in post-production studios
  • Individual and group learning
  • Mix of assessment, including portfolio, coursework and examination
  • Emphasis on motivated students' self-study 


100% coursework


Career Prospects

There is an expanding jobs market in new media. Graduates go on to production jobs in television, audio, digital media and emerging technologies.

Fees and Funding

Fees 2014-15

Type of StudyFee
Part-time£922 per 30 credits
Full-time International£12,800

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships and Bursaries

We offer awards to help you study through our:

  • Vice-Chancellor's Excellence Scholarship
  • University of Salford student loyalty discount
  • Country bursary scheme for International students only

There are also other sources of funding available to you.

For more information please see our funding section


We have four compatible digital audio recording studios centred around Protools LE and HD recording systems. Our Audio Suite is equipped with 40 PC workstations for music technology and audio work. Each workstation includes a hardware synthesiser, software synthesisers, audio interface, MIDI sequencer and music technology software including Reason, Reaktor, Pro Tools, Cubase and Audition. There is a 5 kilowatt public address system for sound reinforcement studies.

The specialist video facilities consist of a mixture of solid state HD and DV digital cameras with a number of dedicated PC-based non-linear video editing workstations connected to a server based storage system. Material can be edited using programs such as Final Cut Pro and the Adobe Production Premium package (including Premiere Pro, Photoshop and After Effects). Finished material can be compiled onto DVD, Blu-ray or encoded into a multitude of codecs suitable for web applications such as youtube, or encoded for mobile devices. There are multimedia computer-programming suites to support the web site design studies.

There are also three Craft edit suites with industrial hardware and software; and television studios with HD cameras and green screen capabilities.

Watch our video

Take a guided tour of the University's facilities at MediaCityUK.