Video, Audio and Social Technologies

Part-time study available
Alternative start dates available
Based at MediaCityUK
International Students can apply

3 good reasons to study Video, Audio and Social Technologies at Salford


Based at MediaCityUK


Developed with advice from North West broadcast companies


Great job prospects in an expanding area of future media

Course Summary

You will learn advanced practical production skills alongside developing an understanding of the technologies that underpin future digital media and the production process. After all, digital media technologies are not just a tool, they are also a driver for creativity in many industries. You will learn a set of specialist skills across a range of future media technologies, including audio applications, social technologies, post production practices, and distribution of digital content. You will have live briefs working with industry during the course through your project work.

Course Details

This postgraduate course offers students, who already have a production technology background, an opportunity to develop high level knowledge, skills and understanding in audio and video technology. The course offers a mix of technological and production modules covering media technologies ranging from sound engineering and sound design to video post production, compositing and visual effects. The social technologies module provides a deeper understanding of audiences’ behaviour, online culture, spreadable media and digital identities. The production modules encourage creative skills in: television, audio engineering and video and audio post production.

Course Structure

This course has both full-time and part-time routes over two 12 week semesters (plus the third semester or summer period for your dissertation for MSc students)

  • Semester 1 – October to February
  • Semester 2- February to June
  • Semester 3 – June to September (dissertation period)

Semester 1

This module will develop advanced sound recording, editing and processing techniques as well as audio production, sound design and audio post production, both within a group and in an individual context. This module covers the tools and techniques used in the audio post production process and how to apply these skills in an original and creative way by developing the advanced skills and techniques needed for sound design, dialogue editing, ADR (automatic dialogue replacement) and Foley work. You will also develop a systematic understanding of mixing for 5.1 surround and to apply these in an original and creative way and be able to develop mastering techniques in stereo and 5.1. On completion you should have the skills and techniques needed to produce broadcast-standard output.
You will learn a range of research techniques appropriate to audio, acoustics and video and the relationship between research questions, research methods and analysis techniques. This will help prepare you for writing your dissertation. Additionally, this module will enable you to gain a systematic understanding of, and an ability to critically evaluate likely future developments in media, in both a technical and commercial context.  Topics covered include: social media, cultural impacts and drivers; consumer markets, digital identity; ethics, privacy, copyright, licensing; content creation, sharing and reuse; digital rights management. This module includes practice-based research techniques as part of your learning.

Semester 2

A series of lectures, seminars and workshops aim to develop production craft specialisms in readiness for production in Semester 2 and 3 if appropriate. The module will examine and enhance the practice and theory of media production advancing students’ creative and technical skills. Where appropriate this would provide opportunities to prepare students for their final Project Module (Semester 3).
You will learn the acoustics of sound propagation in enclosed spaces. You will learn how to design methods of treating such spaces to achieve a desired acoustic result and the limitations of those methods. You will learn how to control the noise isolation of these spaces and the technologies used to realise both noise control and a desired acoustic. A walk-through of an existing studio design and its implementation, that was done by your lecturer, will tie all these strands together so that you can understand the acoustics, engineering  and management required in the successful design of both control rooms and other creative audio environments. In spatial audio, the spatial hearing capabilities of the auditory system are further investigated and spatial audio systems including stereo, binaural, transaural, 5.1, ambisonics and wave field synthesis will be investigated both in terms of theory and practical use. There will be opportunities to audition and experiment with a number of different surround systems during practical sessions in the recording studios, listening room and anechoic chamber.
Through a series of lectures, seminars and tutorials that aim to develop the students' specialisms, the module will examine the practice and theory of media production readying them for pitching their ideas to a panel of academics and industry practitioners, and developing their creative and critical skills through applied theory and practical work.

Semester 3

The aim of the Master's Project is to carry out, under supervision, an extended individual study into a topic in audio, video, other digital media or acoustics. A number of topics will be offered to you to choose from or you could undertake a bespoke topic to be agreed between you and your supervisor. Your project will reflect the skills, knowledge and understanding from different areas of the course and will encourage initiative and project management.

If the course is studied on a part-time basis, only one module per semester is undertaken.

Entry Requirements

  • Minimum 2:2 honours degree
  • Degree must contain significant elements of media technology and production

Accreditation for Prior Experiential Learning (APEL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

English Language Requirements

International students must provide evidence of proficiency in English - IELTS 6.0 (with no element below 5.5) band score or above are proof of this.

Suitable For

Graduates from a degree discipline that contains significant elements of media technology and production. We expect students to already have experience of recording studio practice and video production and post production techniques.

Applicant profile


  • Mix of lectures and practical work in post-production studios
  • Individual and group learning
  • Mix of assessment, including practical coursework and reports/assignment
  • Emphasis on motivated students' self-study


Varied formative and summative assessment strategies, which are aligned to a module's learning outcomes, are used on this programme. The vocational nature of the programme lends itself to coursework assessment. These would typically include the design and production of video, animation or audio products involving both technical and creative skills.

Postgraduate Staff Profile


Career Prospects

There is an expanding jobs market in new media. Graduates go on to production jobs in television, audio, digital media and emerging technologies. Possible career paths include:

  • Broadcast engineer for radio or TV
  • Video production, filmmaking
  • Video post production, compositing, VFX, animation
  • Recording studio, live sound engineer, music production
  • Education
  • Social media specialists
  • Interactive Media content creation

Alumni Profile

Recent graduates from this course have found careers in broadcast, audio and video post-production, convergent technologies (audio, video and new media) and have been employed by companies such as Sky TV, Red Bee and MTV.

Links with Industry

Further Study

Fees and Funding

Fees 2015-16

Type of StudyFee
Part-time£1,012 per 30 credits
Full-time International£13,050

Fees 2016-17

Type of StudyFee
Part-time£1,035 per 30 credits
Full-time International£13,300, part-time £2,217 per 30 credits

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships and Bursaries

We offer awards to help you study through our:

  • Vice-Chancellor's Excellence Scholarship
  • University of Salford student loyalty discount
  • Country bursary scheme for International students only

There are also other sources of funding available to you.

For more information please see our funding section


This degree is based in MediaCityUK, the new home for the BBC, ITV, Coronation Street and parts of the University of Salford. MediaCityUK is located at Salford Quays on the banks of Manchester's historic ship canal. The University has the first four floors of a new, purpose built facility that looks over the water to The Lowry theatre, Imperial War Museum North and the new Coronation Street set. ITV occupy the floors above us, with the three BBC buildings on one side of us and Peel Media Studios on the other.

A number of BBC departments are based at MediaCityUK, having moved from London, including BBC Breakfast, BBC Children's, BBC Radio 5 Live, BBC Future Media and Technology, BBC Learning, BBC Sport and BBC Academy. All of the BBC Manchester operations have also moved to MediaCityUK, including BBC Religion and Ethics, Current Affairs and the BBC Philharmonic.

For more information, check out the Salford MediaCityUK site, the BBC North site, this ITV press release and the main MediaCityUK site.
Here is a summary of our relevant facilities at MediaCityUK:

  • Audio Post Production and Audio Suite - Mac-based suites that run a range of audio software, including Pro Tools, Reason, Cubase and Reaktor. The Post Production suite has a Digidesign Icon D-command desk running Pro Tools.
  • TV Studios - full professional specification studios. Studio A has separate vision and audio control rooms. Studio B allows for a full 3D virtual studio with green screen capabilities.
  • Radio Studios - two radio studios, including a small studio space.
  • Computer Suites - a range of Mac and PC based computer rooms for general computer work. Material can be edited using programmes such as Adobe Production Premium package (including Premiere Pro, Photoshop and After Effects) and Avid Media Composer. DaVinci’s Resolve can be used for colour grading,  Nuke for compositing and Autodesk Maya and 3D Studio Max for creating animations and visual effects.

On the main campus, we also have a Pro Tools equipped studio recording complex consisting of four control rooms and recording areas. Please see this studios link for more detailed information.

Watch our video

Take a guided tour of the University's facilities at MediaCityUK.