School - Salford Business School
Subject area - Business and Management
Start Date(s): September; January; March; June; November; July
MSc (one year full-time or two years part-time)
PgDip (eight months full-time or two years part-time)
PgCert (four months full-time, one year part-time)
Part-time - £1, 425 per 30 credit module
UK - £8,550
International - £14,400
- Enhance your employability with this CIM and IDM - approved and accredited course
- Course taught by award winning digital marketing academics
- Gain industry experience by working on live case study assignments, group projects and internships
- Part-time study option
- Overseas study available
- International students can apply
Programme updated for September 2018 entryThis programme has recently been through our regular programme review; this ensures it addresses the current and future needs of students and employers. Applications are now open for our September course.
With the growth of online activity in many areas of life, outstanding digital marketing competency is needed across all business sectors. On this CIM and IDM - approved and accredited programme, developed in consultation with our industry partners, you will extend your existing skills while gaining the digital and social media marketing knowledge needed in today’s demanding digital global economy.
You will look critically at current literature on a wide range of digital marketing theories and issues but the programme is also highly practical. You will work on live case study assignments and group projects while running real-life digital marketing campaigns, applying search and social media marketing techniques to support competitive marketing strategies.
You will be taught by internationally recognised experts based in the Salford Business School Centre for Digital Marketing and also have the opportunity to shadow the University’s own digital marketing team. Looking at the challenges faced by organisations in a dynamic and competitive global environment, you will learn to understand the role that digital marketing plays in addressing these challenges. You will also look at relevant ethical issues, issues of sustainable development, and how digital marketing can support a wider commitment to social justice. In particular, you will develop the range of skills needed to plan, manage and implement a digital marketing plan to support a business strategy.
The course offers a distance learning option through our official partner, the Digital Marketing Institute.
Many of the people on my course are professionals and have worked a few years in the Marketing industry. This is very beneficial and exciting because they talk about and share their experience. I am very lucky to be on that course because everyone is friendly and we have become good friends.
Another great thing about the course is that Salford Business School has many established relationships with industry and students have the opportunity to get involved in job schemes, work placements and gain hands-on experience.Anna Ilieva, MSc Digital Marketing, 2016-18
The programme is block delivered and there are several entry points throughout the year. Students will take the modules below in a sequence dependent on their start date.
The course is delivered in four blocks of intensive study periods. For each block, you study a single module for a 6-week period. Face-to-face teaching is delivered on campus for 6 hours each week. In addition, you will attend the taught element of the Industry Collaboration Project one afternoon a week during the 6-week blocks. During this period, you will also undertake independent study in your own time with online support through the University’s virtual learning environment, Blackboard.
Part time students study alternate modules (one module on, one module off) to complete their degree in two years.
For the final third of your studies, you will work on your Industry Collaboration Project, working with your own or another organisation on a live brief.
Semester 3Industry Collaboration Project (ICP)
This module accounts for the final 60 credits of your degree and gives you the opportunity to examine an issue that is important to an organisation. The Industry Collaboration Project offers four different options: a Work Placement, a three month Internship, the applied Dissertation and, from September 2019, the Entrepreneurship path. You will be allocated a supervisor to mentor you through your chosen project and receive support wherever necessary from the Salford Business School Employability Team. For all options students are encouraged to address a real organisational issue, and to disseminate their work to a wider audience, meaning that you can create real impact through your Industry Collaboration Project.
Through this option, along with applying your theoretical knowledge from the taught elements of the programme, you will develop the transferable skills and qualities required for entrepreneurial behaviour and work on your own innovative business idea. You will reflect on business opportunities, challenges and strategies with the aim of establishing a new businesses, or incorporating entrepreneurial thinking into the management of an existing organisation. The three month Entrepreneurship path will be assessed through the development of an Initial Business Proposal and an 8,500 word Comprehensive Business Proposal accompanied by a 30 minute presentation.