Advanced Strategic Management Masterclass
“The best way to predict the future is to create it” – Abraham Lincoln
In an increasingly uncertain and complex business world, why do some organisations fail while others succeed? How do you devise and implement a strategy that aligns with your competencies and culture? How do you sustain a competitive advantage?
- £99 + VAT
- Study Time:
- 6 Hours
- Enrolment Length:
- 6 Months
- Course Format:
- Entry Requirements:
- None specific
The Online Advanced Strategic Management course aims to help you answer the above questions by boosting your strategic thinking and leadership skills. This course provides a strategic framework through which your organisational strategy can be integrated and implemented for sustainable strategic success.
The ability to understand and influence the strategy process is an essential requirement of modern management, this online course will give you the foundations to play a key role in developing and executing strategy that are both relevant to the success of your organisation and your own career development.
Learn how to create a strategic vision that will inspire and empower the business – Learn how to analyse your current strategic position – Discover how to develop strategies that will achieve your vision.
Module 1: Advanced Strategic Thinking Introduction
- Strategic Analysis
- Strategy Lenses
- What is Strategy?
Module 2: Your Organisation’s Vision
- Stakeholder Expectations
- Vision and Mission
Module 3: Business Analysis
- Corporate appraisal: gap analysis
- Corporate appraisal: the SWOT
- Portfolio Analysis, GAP & SWOT
Module 4: Market Growth
- Elements of Strategy
- Five Forces Framework
- Rational Models
Module 5: Leadership
- Analysing Organisation Culture
- Strategic business theory emergence
- What makes a successful leader?
Module 6: Your Business Plan
- Business Model
- Cost Structure and strategic performance
- Key Resources
Eileen Roddy is the Dean International of Salford Business School. An enthusiastic, commercially orientated professional, dedicated to the concept of life-long learning and continuing academic and professional development in the global market place.
Eileen is a professional trainer and qualified lecturer in Accounting and Strategic Management, involved in creating dynamic products and services for CIMA Students and Members to support their study of the qualification and mandatory Continuing Professional Development (CPD) requirements.
She is a strong and successful proponent of partnership through mutually beneficial engagement and resources leverage, by combining the strategic vision and operational resources of educational, professional and commercial organisations in the provision of high quality yet flexible blended learning