The Psychology of Selling
In a crowded marketplace it is often difficult to stand out from the competition.To truly gain the advantage, we need to completely revolutionise the way we think about sales. The most successful salespeople have a unique understanding of their client relationships, of the buying decision and of the psychology that underpins the whole process of selling.
Carter Corson’s Psychology of Selling workshop is designed for sales professionals working in competitive environments where building strong business relationships can be the difference between success and failure. Get ahead of the competition by learning how to adapt your personal interactions with clients and transform the impression you make on potential buyers.
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You will develop an awareness of the impact of your own and your customers’ personalities, how this affects the relationships you develop and how to read people you have just met. You will discover how to sell effectively to different personalities, how to manage differences in perceived power and how to win the power games that some customers might play. You will learn to understand and manage unspoken expectations and how your behaviour generates perceptions that can affect the relationship. You will also learn how to operate with integrity and generate strong personal impact.
About your facilitator:
Hazel is a founding director of Carter Corson, a Manchester-based firm of business psychologists providing leadership development, assessment and executive coaching in the public and private sectors. With 18 years’ experience of executive recruitment, leadership development and management consultancy, Hazel is a graduate in business and psychology, Chartered Fellow of the CIPD with postgraduate qualifications in management learning, and an expert in human behaviour at work. She has a track record of major transformation in high profile organisations, focusing on leadership, enhanced emotional intelligence, board behaviours and complex change.
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- LEARN about the psychology the underpins great selling
- UNDERSTAND the impact of personality and how to sell to different people
- CREATE a strong first impression and OPERATE with integrity
- BUILD lasting client RELATIONSHIPS
- IMPROVE your ability to covert business opportunities in complex commercial environments