Telling Your Story Online: The Power of Story in Doing Business
How to use digital and social media as part of your business strategy.
This one-day course will inspire business leaders and professionals to use digital media and online content to shape a digital narrative online that will empower their work.
The course is led by industry expert Helen Shaw, founder and CEO of the award-winning media company Athena Media based. It takes participants through the architecture of a digital and social media business strategy and gives people the knowledge and tools to create a storytelling and conversational approach to digital marketing using social media platforms and content tools.
Stories and people-led narratives are the winning messages of digital communications and businesses today need to embrace those trends and tools in order to flourish.
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Upon completion of the course participants will receive a resource pack to assist them in implementing a digital strategy and they will have an awareness and knowledge of how brand storytelling works and how it can work for them in their business. They will understand the trends, have access to the research guiding the trends, and will have had a good induction in the key tools and platforms which can assist their strategic goals. They will have a sharper understanding of digital media, marketing and social media skills and a draft digital strategy template to take away with them.
Helen Shaw is a multi award winning producer and director. She runs Athena Media Ltd in MediaCityUk, Salford and The Digital Hub in Dublin and produces content for broadcasters and businesses. She is a digital communications consultant for leading corporations both public and private and a published author on digital media futures and trends. She is a former senior BBC editor. Helen is a Masters graduate in Journalism and completed an advanced research fellowship at Harvard University in global media.
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The workshop covers
- Social media and online content strategy
- Finding and shaping your story as a business online
- Case studies and winning examples
- Digital tools and social media platforms
- How to tell your story online using content
- Online content platforms and tools including short form video and podcasts
- How to measure your strategy
- Implementation plans
- Legal and risk assessment awareness
Who should attend?
It is an ideal workshop for SMEs from all sectors: for communications, digital media and marketing managers as well as those working on brand identity, public relations, advocacy and awareness.It is an ideal introduction to digital business communications skills but anyone already in the field will gain a sharper and more strategic insight to assist their work.