Strategic Planning in Action
At the heart of all business and organizational success is a sound and sustainable strategy. Whilst many senior directors and managers hire external consultants to help develop and drive that strategy, the reality is that most can find the answers they are looking for themselves. The issue is “how”?
Our Strategy in Action course provides the tools and processes for managers to understand the nature of customer focused strategy and how to develop a sound and robust strategy process which will provide the foundation for sustainable strategic development. You will not only learn how to understand the strategy process, from environmental scanning to strategic action but also how to run your own internal strategy workshops and facilitation sessions.
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By attending the Strategy in Action course you will learn the fundamentals of creating sound strategies through a clear understanding of the beginning to end strategy process. This tried and tested process is logical, accessible and practical. It will enable you to develop an appreciation of the opportunities and threats facing your business. And, as an added extra, we will share with you tips on how to run your own internal strategy workshop – whether for the whole business, a business unit or department.
The content of this course is as follows:
- Understanding the nature of strategy/customer focused strategy
- Scanning the external environment – the opportunities and threats impacting on your business
- Understanding internal capabilities
- Competitive advantage and industry critical success factors
- Bringing your analysis together – SWOT analysis
- Creating strategies from your SWOT
- Using business models to develop the strategies
- Risk analysis
- How to run an internal strategy session
- The internal session schedule
COURSE LEADER – JULIAN RAWEL
Julian’s career has centred on marketing, strategy and great customer service. He was part of the team that built and floated tour operator Eurocamp; was launch marketing director at The Royal Armouries Museum, Leeds; senior visiting fellow/lecturer at leading business schools; and is now chief executive of Market Echoes alongside his academic activity.
Julian set up Market Echoes to help organisations look at customers from an ‘outside in’ perspective, building and linking every aspect of a business to what customers want; from strategy, marketing, systems and processes to culture and service. He often works with an entire leadership team to provide a common language and way of thinking to look at strategy and marketing – building on his commercial and academic experience.
In academia and training, Julian not only lectures (MBAs, MScs, marketing and strategy) but also carries out market reviews of undergraduate and MBA programmes and has redesigned these to increase student numbers and satisfaction. Julian has been MBA director at Edinburgh University Business School and was executive education director at Bradford University School of Management – both global 100 business schools – and has taught in the UK, Netherlands, Germany, Poland, Greece, Portugal, Spain, Romania, Serbia, Israel and the UAE. He has recently published a book on best practice business school teaching.
A media commentator and blogger, Julian regularly appears on TV and radio and in the press.
The nature of customer focused strategy/Strategic analysis
Registration and Refreshments
Introduction to strategy
Strategic analysis 1 – the business environment
Strategic analysis 2 – internal capabilities
Strategy in Action 1 – group activity
Competitive advantage and critical success factors
Strategy in Action 2 – group activity
SWOT and TOWS analysis
Strategy in Action 3 – group activity
End of day 1
Strategic choices/running a strategy workshop
Using business models to assist making implementing strategic choices
Strategy in Action 4 – group activity
Debrief of group activity
Applying the group activity to your own business
Running your own strategy workshop
Bringing everything together
End of day 2
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On completion of Strategy in Action you’ll benefit from the following skills:
- Understand the nature of customer focused strategy
- Ability to develop a beginning to end strategy process
- Appreciation of how to analyze the business environment
- Match internal capabilities to the business environment
- Create an action based SWOT analysis
- Create and develop strategies
- Understand how to run an internal strategy workshop
Who should attend?
Strategy in Action has been designed for mid-to-senior executives, managers and directors who are responsible for developing organisation – wide, business unit or departmental strategies. Both general and functional managers/directors will benefit.
The course will also empower managers/directors to work with their reports to develop the strategies through appreciation of how to run the strategy process.