Search & Social Media Marketing (Professional)
Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) are no longer an optional choice for organisations competing for increasingly internet-savvy consumers.
Do you have a digital strategy and a social media policy? Do you know that if you don't manage your social media presence chances are your customers will manage it for you, and not always in a favourable way?
ONECPD's Search and Social Media Marketing training course for Professionals offers in-depth advice for those who already have experience in the field.
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The Search and Social Media Marketing (SSMM) programme comprises two courses: the Foundation, for those who are new to the field of online marketing and the Professional for those with some experience. These courses are delivered in sequence, so that straight after completing the Foundation course you can progress to the Professional level.
In the Professional level course, more focus is placed on developing business’ expectations, project management and advanced SEO practices. Also, a full session is dedicated to Social Media marketing and its integration with online marketing.
The Professional course of Search and Social Media Marketing is aimed at those who are practitioners in the field and would like to increase their knowledge and understanding of advanced online marketing.
- 4:30 – 5:00pm – Refreshments and Informal discussions
- 5:00 – 6:45pm – Training session including hands on practical activities
- 7:00 – 8:15pm – Industry guest speaker talk, discussion and questions
Search & Social Media Marketing – Professional Course – 6 Weeks (1 day per week)
Week 1 - Strategic and operational campaign management
Industry speaker: Aisha Choudhry – Director of Search, Fast Web Media
Week 2 - Advanced Search and Social Media tools, techniques and analysis
Industry speaker: Nikki Stasyszyn – Digital Marketing Manager, RR Donnelley
Week 3 - Building trust: balancing human and technical aspects
Industry speaker: David Nicoll – Social Media Manager at Run2
Week 4 - Social Media and the impact of User Generated Content (UGC)
Industry speaker: Greg Ashton – Digital Strategist at Reason Digital
Week 5 - Campaign reporting and review
Industry speaker: Phil Wright – Head of Analytics at MediaCom i-Lab North
Week 6 - Peer-presentations and Professional review
Final presentations and guest talks
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The Professional Search and Social Media Marketing course covers:
- Keyword research and competition benchmarks
- Social Media research and competition benchmarks
- On-site optimisation
- Off-site optimisation
- Project initiation meeting
- Scoping and setting objectives for Search and Social marketing campaign
- Agree key performance indicators
- Develop a website and social media strategy
- Monitoring and reporting
- Ongoing project management and project review