Developing TV Formats
This course will enable those working In Content Production at any level within television and multi-platform media to understand how to initiate and develop new programme ideas with a realistic chance of appealing to commissioners in their own country or to be developed for the worldwide market.
The global market in TV formats is worth many millions of dollars and creating the next international hit is a high prize.
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Delivered by one of the UK’s foremost media trainers, with a background in Television Production, alongside industry experts, this is an engaging and practical course that offers participants to develop a deep understanding and enhance their employability and production skills.
The course will analyse successful global TV formats both in entertainment and factual genres and will consider the role of two screening and how to include social media and other multi platform content in an idea.
Using practical exercises in writing and pitching treatments and studying real industry case studies you will learn how to evaluate and exploit the market opportunity. You will practice creative thinking strategies and brainstorming activities in your team and learn how develop idea into a written programme proposal. You will pitch your idea to a BBC/ ITV Executive and receive professional feedback on its future potential.
Course Tutor- Ric Michael
Ric Michael is an innovative and experienced media writer, producer and media trainer with a successful track record of ground-breaking work in music, live literature, comedy and television. As Head of Development at leading UK TV production company, Baby Cow, he established a reputation for bringing through and nurturing new talent – skills he uses in delivering creative media modules at Salford University’s digital MediaCityUK campus.
Analyse what makes a programme format an international success Consider how developers compete in the multi million pound TV format market by looking at success stories.
Learn and practice creative thinking strategies and brainstorming techniques in groups. Decide programme idea to be developed
Learn formatting techniques and develop the programme idea into a written treatment.
Anyone in the media and TV in particular wanting to generate new programme ideas and develop formats for the global media market.
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By the end of the course successful participants should be able to
- Successfully analyse and deconstruct existing entertainment and factual formats and their market potential.
- Understand the essential elements of TV formats, including multi-platform extensions and other components.
- Develop a range of suitable creative thinking strategies that are able to be used within groups or when working solo.
- Write programme treatments.
- Pitch formatted ideas.
Who should attend?
Media Professionals who work within development and or entertainment / factual.