Business Networking Skills Workshop
In the twenty first century, being good at what you do is no longer enough to ensure promotion, grow your business or win new clients!
Done well, business networking is an incredibly powerful tool for business development; however as a strategy for customer acquisition, revenue generation or customer retention, it is often misunderstood, misused or ignored altogether.
As part of management development training, organisations have now woken up to the importance of communication skills, more especially the ability to build enduring relationships with managers, peers and particularly with existing clients and new business prospects.
Please register interest below and we will keep you updated
Why These Skills Are Important To You
Many of today’s executives are growing up with social media and e-communications tools as the standards for business networking and building business relationships. Whilst highly efficient for certain purposes, this technology is nonetheless diluting the interpersonal skills employees must have to engage clients, prospects, stakeholders and the public at large effectively.
High quality client contact is expensive and could be a waste of valuable resources in time and money if the event is poorly planned and executed. Add to this the inexperienced, reticent networker, uncomfortable with face time, grappling to make conversation, stumbling from one awkward moment to another, or maybe remaining safely in the background talking with colleagues. You watch helplessly as the opportunity costs of the event run through your fingers.
Of course not everyone is born to be socially adept, but these skills, the skills that make you a confident and effective networker can be learned – and in a very fun and engaging way
Benefits of Training to You and Your Organisation
Changing the way you think about business development and in particular the relationships you make with other people will result in better opportunities and more income.
Gain self-confidence and develop a range of processes and interpersonal skills to help you interact with strangers, and make new connections, with ease.
Alongside building the relationships that will help you grow your referral-based income this training and development program is about making you and your firm/organisation attractive to people in a way they hadn't realised before.
This proven and well-structured training course will help you create the habits to increase your results, work hand-in-hand with your mainstream marketing and equip you with the techniques to find and create more business opportunities, with less stress, than the average networker.
Part 1 – 3 ½ hours: How to Become a Confident Effective Networker
- Defining what networking is (…and what isn’t it?)
- Strategies for getting people to like you
- Creating a powerful first impression
- Reviewing the 10 personal skills and personality traits of impeccable networkers
- Revealing the 8 Steps to Networking Mastery
- The principles impeccable networking; helping others; helping ourselves; identifying referral partners Preparation and planning Covering invitation handling, the event and related logistics plus mental, physical and personal preparation
- How to approach strangers (including ice-breaking openers)
- Small Talk …and ensuring you never again run out of things to say
- Why you need an elevator pitch and how to create a compelling proposition
- Effective questioning techniques, and understanding the 4 questioning zones
- Spotting an opportunity and what to do next (including what to avoid)
- Protocol for the business card exchange
- Special Feature – Includes the renowned Working the Room master class
- During this entertaining and interactive 1 hour master class, delegates will learn how to:
- Recognise the dynamics of the ‘networking landscape’ when entering a room and how to be in command and control of this environment
- Understand the various group formats
- Better understand apparent rudeness and how to deal with it
- Join and leave groups easily
- Move-on (from even the ‘sticky’ guest) with respect and courtesy
- Recognise the many, often unseen, options and choices available to you, which can reduce your stress
- Act as the Host of a conversational group and welcome other people into it
- Protect senior executives from being monopolised
Part 2 – 2 ½ hours: How to Professionally Follow-up on New Business Contacts
- Understanding the importance of follow-up to your personal brand and your corporate reputation
- Considering the consequences of not following up
- Recognising and avoiding displacement activities
- Destroying your fears of the follow-up call
- Planning and preparing for the call
- Preparing for the 4 things that can happen when you make the call
- Being ready for the 6 responses when you ask for a meeting
- Developing confident and effective scripts for the voicemail or the gatekeeper
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The communication skills and networking tips revealed in this management development training will ensure that delegates:
- Understand the role and importance of Networking to visibility, reputation and business growth
- Be familiar with the basics and principles of impeccable networking
- Be aware of the key elements of planning and preparation for any/all business networking events
- Understand why it is better to listen than to talk
- Know how to make a powerful first impression
- Have a framework to develop a compelling elevator pitch
- Understand how to effectively frame questions in order to gain clear, full, answers which reveal where the opportunities to do new or more business exist
- Learn business networking etiquette
- Know how to work a room with increased self-confidence, ensuring you leave with those all important business contacts and industry intelligence
- Have an increased awareness of how to influence your personal presence and business brand in your marketplace
- Earn the right to and know how to follow-up with potential business contacts after business networking events and to feel more comfortable making the all-important, but often nerve-racking, follow-up call
Who should attend?
Join this workshop if you are in a client facing role (irrespective of seniority) with a responsibility for: Business development / sales
Customer acquisition or customer retention events (or related activities) with clients or prospects
Promotion of your corporate brand and the business activities of your organisation
Representing your firm at any type of business or corporate hospitality event or you feel you will benefit from having powerful techniques and tactical skills at your disposal to ensure you get the best out of all business interactions and situations
It is likely that middle and senior managers will benefit most, from a commercial perspective, given the type of relationships they will be developing on behalf of their organisations.
New entrants to the workplace, or those identified for fast-track development, will also derive significant benefits (and will deliver improved value to your organisation), by understanding the long term importance of business networking, their impact as ambassadors of your brand and by recognising the advantages to be gained from building and cultivating an engaged network of professional contacts from early-on in their careers