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Digital Marketing Executive

Last updated: 17 Oct 2018

  • Reports to: Head of Digital Learning
  • Salary: Competitive
  • Department: Marketing
  • Locations: Salford, Greater Manchester

About Us

Salford Professional Development helps delegates to achieve their career goals through lifelong learning and development programmes that draw upon over years of educational excellence.

Continued professional development (CPD) is fundamental to career progression, helping people to learn new skills, keep up with the changing demands of the workplace and gain valuable qualifications in the process.

With this in mind, Salford Professional Development has been established with the aim of consolidating the University’s expertise in this area, providing a wide selection of courses that have been designed specifically to further the careers of those who study with us.

About the Role

Overview

Salford professional Development Ltd (SPD) was formed as a wholly owned subsidiary of the University of Salford in 2012 and provides non-accredited learning and commercial focus to the University of Salford.  SPD Group has 3 separate business units within it.  

ONECPD. ONECPD focuses on continuous professional development and similar training courses across a range of subjects, preferably but not exclusively, aligned with programmes offered by the University of Salford.  It also delivers a number of events and conferences, and is  building  its  international  presence  in  conjunction  with  the  University’s priorities.

UNITEMPS. Since January 2017, Unitemps, a student employment agency has been operating under the SPD umbrella.  This reflects a desire to promote further growth in additional Business Units with student facing teaching, learning and development using SPD’s Infrastructure  as  a  foundation  for  such  evolution.

SALFORD DIGITAL LEARNING.  Salford Digital Learning is the most recently established business unit, designed to provide access to learning programmes via an online learning platform.

Role Detail

Role Purpose

Salford Professional Development (SPD) are seeking a creative and passionate Digital Marketing Executive to join our fast-paced company at a time of exciting growth. The role holder will take responsibility for the marketing presence of our newly formed online learning business unit, Salford Digital  Learning.

The role holder will utilise their knowledge of the full marketing mix to produce engaging and results driven campaigns across a multitude of channels including email, social, content and paid advertising.

Duties & Responsibilities

The Digital Marketing Executive role is to fulfil the following duties and responsibilities:

  • Plan, write and optimise content for both organic and paid for social media campaigns in line with branding guidelines
    Identify personas and the best route to market                  
  • Manage and maintain the online learning website                  
  • Plan and executive an SEO strategy; ensuring the site is fully optimised to achieve #1 organic ranking for key search terms that are relevant to the brand and services                  
  • Work with digital designer to produce relevant online and offline marketing material                  
  • Develop and deliver excellent email marketing campaigns to increase engagement and reach                    
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments                  
  • Produce and edit videos, podcasts, webinars, blogs and other digital content to online sites                    
  • Monitor digital performance to track behaviour and effectively manage campaigns based off reporting                  
  • Working closely with internal teams and stakeholders to ensure content is aligned to business objectives and maximum exposure for both the brand and organisation is reached                  
  • Utilise knowledge of Google Adwords to create engaging and high performing PPC campaigns; consistently adapting to ensure best CPC is achieved                  
  • Report performance on a weekly basis to key stakeholders across the organisation                  

This role detail is a guide to the work you will initially be required to undertake.  It may be changed from time to time to meet changing circumstances.  It does not form part of your Contract of Employment.

Behaviours

SPD have identified ten key behaviours which are those which are most effective in helping to achieve our strategy. They are the vehicle which underpins all of the changes we wish to make. The behaviours are a framework of language to enable effective conversations and interactions to take place, particularly  around  performance,  development  and  talent  management.
What behaviours are key to this role?

  • Connecting - Consciously connects with people to build trusting relationships over time and helps others to form networks that will support them in their work and learning                  
  • Learning - Takes personal responsibility for their learning journey and actively contributes to SPD’s learning culture and the learning experience of its team                  
  • Co-Creating - Works with and through others to generate the best possible ideas and solutions for SPD and its staff                  
  • Aligning - Focuses on what is in the best interests of SPD and its team and positively aligns to the SPD strategy                  

Person Specification

Qualifications

The successful candidate should have: Essential/ Desirable Tested by*
A, I, P, T

Qualification in Marketing                                                

Essential A, I

Educated to degree level                                                

Essential A, I

Background & Experience

The successful candidate should have: Essential/ Desirable Tested by*
A, I, P, T

Knowledge of GDPR within both B2B and B2C                                        

Desirable A, I

Knowledge of multi-channel marketing                                        

Desirable A, I

Knowledge and experience of marketing principles                                        

Essential A, I

Target driven and proven track record of hitting targets                                        

Essential A, I

Experience of digital marketing activities to drive online conversions and lead generation                                        

Essential A, I

Knowledge

The successful candidate should have demonstrable knowledge of: Essential/ Desirable Tested by*
A, I, P, T

Creating, implementing and reviewing digital and offline marketing campaigns                                

Essential A, I

Adobe Creative Suite skills                                

Desirable A, I

Knowledge of online learning market                                

Desirable A, I

Skills & Competencies

The successful candidate should demonstrate: Essential/ Desirable Tested by*
A, I, P, T

Strong communication skills                        

Essential A, I

Being organised with the ability to plan, prioritise, manage and track numerous concurrent activities to deliver work on time;                        

Essential A, I

Repeated effort and tenacity when overcoming a number of obstacles to achieve a result;                        

Essential A, I

The ability to gather, collate and analyse information effectively from a range of sources to present and offer knowledgeable workable solutions;                        

Essential A, I

Work effectively as a team member, making others aware of information that may be useful to them and effectively interacting with stakeholders and partners                        

Essential A, I

A = Application form I = Interview, P = Presentation, T = Test

Application Details

Those interested in applying for this role should send a CV and covering letter (no more than 300 words) detailing how they meet the person specification to careers-spd@salford.ac.uk

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of any protected characteristics of the Equality Act 2010
.

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