Dr Gaynor Bagnall

Dr Gaynor Bagnall

Senior Lecturer in Sociology of Culture

Office Times

Monday 9.30am – 11.30am


In 1998 after completing her PhD at Salford on the ‘Production and Consumption of Heritage Sites’, Gaynor moved to a lecturing post at LJMU, before returning to the University as a Senior Lecturer in 2006. Since arriving at Salford Gaynor has worked in a number of academic leadership roles, and is currently Director of Admissions for the School. She has also been the Principal Investigator on a number of externally funded research projects in the area of audiences and digital media, and culture-led regeneration and community engagement.


Connected Lives (Module Leader)

Culture Power and Identity

Popular Culture

Qualitative Research Methods

Regenerating Communities

Research Interests

Gaynor’s main area of research is culture, consumption and identity. Within this she has a particular interest in audiences and digital media, museums and heritage, social and cultural capital, culture-led urban regeneration and community engagement, and social and cultural life in cities. She has researched and published widely on these topics, from an investigation into the performativity of museum audiences, to an exploration of what it means to belong ‘locally’ in a global world.  

Currently, Gaynor is the Principal Investigator of the project, Imperial War Museum: Applying social media models to cultural collections, which is funded by the Digital R & D Fund for the Arts, (co-investigators G Crawford, V Gosling, & B Light).

She is also co-investigator on London Symphony Orchestra: Audience Research, funded by AHRC/NESTA/Arts Council, with G Crawford (PI), V Gosling, & B Light

Recently, Gaynor co-directed the Hefce funded research project ‘Writing Lives: ‘Engaging Communities through Arts’, which was part of the award winning Urban Regeneration: Making A Difference programme.

Gaynor is also the founder and convenor of the British Sociological Association, Museums and Society Study Group.

Qualifications and Memberships


Member of British Sociological Association


Bagnall, G, Light, B, Crawford G, & Gosling, V, (2013) IWM: Social Interpretation Project, Digital R & D Fund for the Arts, http://www.nesta.org.uk/library/documents/Academic_report_Social_Interpretation2.pdf

Bagnall, G & Rowland, A (2011), 'The Imperial War Museum North: a Twenty-first  Century Museum?', in: Kilby, J & Rowland, A (eds.), The Future of Memory, Oxford: Berghahn.

Kokosalakis, C, Bagnall, G Selby, M, (2009) ‘Strategic Approaches to Culture, Tourism and Regeneration in Liverpool’, in Caudwell, J (ed) Tourism & Leisure: Local Communities and Local Cultures in the UK, Eastbourne: LSA

Longhurst, B & Smith, G & Bagnall, G & Crawford, G & Ogborn, M (2008), Introducing Cultural Studies, Second edition, Harlow: Pearson.

Bagnall, G (2007), ''Performance and Performativity at Heritage Sites', in: in L,Smith (ed) Cultural Heritage: Critical Concepts in Media and Cultural Studies, London: Routledge.

Savage, M., Bagnall, G. & Longhurst, B. (2005) Globalization & Belonging, London: Sage.