A Salford student’s work has hit newsstands across the UK after she won a nationwide competition to design the front cover of Cosmopolitan.
Third year BA (Hons) Graphic Design student Abygail Bradley became the first member of the public to design the iconic magazine’s cover in its 41-year history when she scooped top prize in the Ultimate Young Creative Talent competition.
The competition brief asked for a front cover concept that reflected the Cosmopolitan Ultimate Women of the Year Awards and Abygail’s distinctive lipstick kisses design impressed a judging panel that included Cosmo’s Editor-in-Chief Louise Court and Creative Director Stuart Selner.
Having dug deep through her makeup drawer for a range of lipsticks, Abygail enlisted the lips of all the inspiring women in her life, giving her minimal design a big message.
She explained: “My design was inspired by the idea that everybody has a different perspective on what makes an ultimate woman. The lipstick print is like a fingerprint, unique to every woman. The beauty of it is that these kisses could be from women of any race, size, age or background – it’s accessible for everyone.”
After winning the competition, Abygail worked with the Cosmo editorial team to finalise the front cover. Louise Court said: “Abygail’s fun design was simple, eye-catching and memorable. Our Ultimate Women of the Year Awards celebrate everything Cosmopolitan represents: amazing, smart, inspiring women and men. Abygail is a thoroughly worthy winner.”
Abygail received the Ultimate Young Creative Award in front of a host of inspirational women and celebrities at the Ultimate Women of the Year Awards, where she received the red carpet treatment, a new outfit and a full makeover.
“Winning has been fantastic and my design will definitely be a big part of my portfolio,” she said. “It’s a proud moment knowing something I have designed will be seen in print by thousands of people, especially in one of the country’s most successful magazines and one that I read myself.”
She is quick to acknowledge the impact her time at the University of Salford has had on her design skills and creativity. “I have learnt a lot in my time at Salford, especially on presenting my work professionally and having confidence in my ideas,” she said.
“There is a lot of feedback and constructive criticism which is important in such a competitive industry. My University projects have also helped me to learn to think outside the box and go big with ideas. With the front cover design I knew I wanted something that was very minimal but had a huge message behind it.”
She continued: “I’ve realised that the magazine industry is challenging and really appeals to me as a designer. I loved being a part of the editorial team while I was there – it really showed me a possible future career for myself I hadn’t really considered before.”