Fashion graduates’ designs sold in Urban Outfitters stores

Wednesday 20 November 2013
Kate Hinchcliffe's winning design

Salford fashion graduates Kate Hinchliffe and Joanne Miller have won a competition to have their designs sold in Urban Outfitters stores, launching their careers on an international stage.

Urban Outfitters partnered with ARTS THREAD, the world's leading network for new creatives, on a unique series of design competitions called ‘Make It’. They asked fashion students from across the globe to design the perfect party outfit for the Winter Holiday 2013 collection, and five winning designs were selected to be produced and sold exclusively at Urban Outfitters stores.

The ‘ARTS THREAD X UO Make It’ Holiday collection includes a chiffon tunic dress by Kate Hinchliffe and a silky jacket by Joanne Miller, providing the talented designers with a cash prize and global exposure.

Kate said: “The design for Urban Outfitters was taken from my final university collection, which was called Apartment Apparel. It's quite surreal, but really exciting at the same time. I've just recently graduated so it’s amazing. The dress has already sold-out online!”

Urban Outfitters invited the winners to an awards party at their store in New York. Joanne said:  “It’s overwhelming. I couldn’t take it for the first couple of weeks! I was just busy doing things, and then all of a sudden I’d be like, ‘Oh my god! I’m going to New York!’ It’s been really exciting.”

ARTS THREAD Co-founder Alex Brownless said: “Together Urban Outfitters and ARTS THREAD have a common goal, which is democratic and based solely upon design talent. It really doesn’t matter who you are, where you are from or, for that matter, which university or school you have studied at, as genuine talent will never go unnoticed!”

To find out more about the winners of the competition, go to this link