Chris Packham launches greener Salford initiative with Velvet

Friday 1 February 2013
Chris plants an apple tree with Reesha Scott and Ryan Shaylor.
Chris plants an apple tree with Reesha Scott and Ryan Shaylor.
Environmentalist and broadcaster Chris Packham today planted the first tree in an arboretum trail at the University of Salford.

Chris was assisted by children from The Friars Primary School, who then went on to plant 100 trees. The event marked the official start of the creation of the vital green space, as part of the on-going Campaign for Trees by SCA owned Velvet tissue.

The finished trail will comprise of a number of different species from around the world in reflection of the university’s own multicultural community and will be accessible for the public to enjoy.

Luxury brand Velvet, which is committed to planting three trees for every one used in tissue production, is creating the trail with charity Trees for Cities, working in conjunction with the Red Rose Forest, in the bid to raise awareness of the importance of trees in urban areas.

This is the third consecutive year that Velvet and Trees for Cities have worked together to transform an urban site into a green community space.

Chris Packham said, “I believe passionately in Velvet Tissue’s Campaign for Trees. It is great to see a responsible brand helping to raise awareness of the importance for trees in urban areas of the UK, which is why I wanted to get involved in the event at the University of Salford.”

Sally Barker, Managing Director of Velvet said: “Velvet is committed to delivering luxury for our consumers and trees for the planet. Our Campaign for Trees is our way of giving something back to the community. So far we have planted hundreds of trees in urban areas and we are proud to be working with Trees for Cities in doing so again.”

Bec Bennett, from the University’s Environment and Sustainability Team, said: “For an urban university, we are very proud of our green and leafy campus. We are pleased to have obtained sponsorship from Velvet’s Campaign for Trees and look forward to improving the campus and our students’ experiences further by creating this fantastic resource.”

Sharon Johnson, Chief Executive of Trees for Cities said: “We’re thrilled to be able to continue to work in partnership with Velvet tissue. This is a fantastic community project and an arboretum trail will be a wonderful addition to the University’s campus for all the Students, teachers and community to enjoy.”

You can see more photos from the event on our Flickr account and for all the latest on sustainability at the University follow our College of Science & Technology accounts on Twitter and Facebook.