University of Salford Manchester

Career-changing SEO & social media course comes to MediaCityUK

Friday 13 January 2012
A social media marketing and search engine optimisation (SEO) course run by Salford Business School has now come to the University of Salford’s new state-of-the-art facility at MediaCityUK.

Starting on 26 January, the Manchester SEO and Social Media Marketing course provides the key knowledge and skills people need to work in the growing SEO and social media marketing industry. Participants have the opportunity to learn from leading experts in the Manchester SEO community and the programme leads to internationally-recognised certification by the Search Engine Marketing Professionals Organisation (SEMPO), all offered right at the heart of the region’s digital and media economy.

Anthony McLoughlin from Burnley graduated from the course in November last year and has already found that it has helped him completely change his career path for the better.

While working as a technical clerk at a conservatory roofing company, he began to take an interest in digital marketing. He explained: “I didn't mind my job, but I knew it wasn't what I wanted to do with my life. I started to read up about Pay Per Click advertising and then progressed into taking an interest in SEO. I found it so interesting that I decided I wanted to develop a career in the SEO industry.”

Commuting from home once a week and participating in online discussions and self study using the online training material from SEMPO, it was not long until Anthony was able to write a blog post about a career in SEO using his newly gained knowledge and skills.

“The Search & Social Media Marketing course has helped me tremendously,” Anthony continued. “Before the course I barely knew anything about SEO and social media marketing, and now I can talk confidently about the subjects and give advice to people.”

And, it was not long until Anthony was offered a job as a Digital Project Co-ordinator at Burnley-based Tone Digital Marketing Agency.

“Learning from industry speakers from the Manchester SEO community was the main highlight of the course,” he said. “They gave me some fantastic advice and inside knowledge that only people in the industry know, and I'm adopting the advice and ‘secrets’ in my new role right now.”

Further information about the course and details of how to book are available at www.searchmarketing.salford.ac.uk.