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Centre for Digital Business wins Digital Entrepreneur Award

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Centre for Digital Business wins Digital Entrepreneur Award

Friday 10 October 2014

The work of Salford Business School’s Centre for Digital Business in research and digital business projects was recognised last night (Thursday 9 October) at the Digital Entrepreneur Awards 2014, when the Centre won the Large Digital Team of the Year title.

Emphasising its focus on working closely with employers to address real-world business issues, and giving its students the skills and work experience to thrive in industry and as entrepreneurs, Salford Business School was the only educational institution shortlisted for the Awards, which celebrate the best in British internet talent and creativity.

The Large Digital Team of the Year award endorses the Centre for Digital Business’s wide range of activities supporting small and medium-sized businesses both locally and internationally.

One key project is a hub at the University of Salford’s state-of-the-art MediaCityUK campus for workshops and training courses for local business people, who can learn from experts in the application of digital technologies in business, including Business School academics and guest speakers.

Centre members share their research findings with organisations worldwide, including the Passport to Trade 2.0 project, which offers free online training materials for SMEs looking to expand their export business and won a European Search Award earlier this year. They have also worked with Business School postgraduate students to develop a free Massive Open Online Course (MOOC) in the use of search and social media marketing in international business, which won the Little Chip Student category at the Big Chip 2014 Awards.

Centre members have been heavily involved in Knowledge Transfer Partnerships (KTPs), collaborating with local businesses over two years or more to help them improve their competitiveness and productivity, with examples including digital strategy implementation and customer relationship management.

In addition, the Centre for Digital Business led the way in promoting the University’s blogging platform through the launch of the Salford Business School blog, highlighting research, student projects and thought leadership pieces from across the School.

Dr Marie Griffiths, Centre Director, said: “The Centre for Digital Business is made up of a team of internationally-recognised researchers from a wide range of disciplines with a focus on digital, and how technologies are reshaping the way we work and play. We live and breathe technologies – it informs our teaching, our research and how we work alongside businesses.

“There is a strong team ethic in the Centre and this award confirms what we already know, recognising the great work of the Centre members and its relevance to businesses large and small.”

A Google Glass view of the Centre for Digital Business’s Digital Entrepreneur Award win

 

In further recognition of its work, The Centre for Digital Business has also been shortlisted for the UK Social Media Communications Awards, with winners announced on Thursday 23 October, and the UK Search Awards, taking place on Thursday 6 November.

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