Tourism is now one of the largest industries in the world and educating responsible managers is a key focus of our tourism courses. Tourism development in harmony with the environment is a core theme.You will have the opportunity to discover more about the local region, as well as other regions, through the modules on this course.
It will prepare you for a variety of employment opportunities in major areas of business.A carefully designed and employer-supported management development programme runs through the first two years of your degree.
All business students study the same modules in the first year of the course. Second and Final year modules are different according to your selected specialism.
Tourism is arguably the world's largest industry, with increasingly less and less of the world untouched by its influence. As such, it operates in highly dynamic and diverse sets of environments. The modern tourism industry requires managers with relevant knowledge and skills, consequently the aim of this course is to produce employable, entrepreneurial, innovative and responsible graduates who can manage the challenges facing the industry. The application of established as well as cutting-edge theory to practical situations at regional, national and global levels provides vocational training and prepares you for a wide range of career opportunities.
During this course you can apply for one-year professional placement. Salford graduates who have completed a placement have higher marks than average and much better employment prospects. All one-year placement positions are paid and many of our students return to their placement company when they finish the course.
In addition this is also the opportunity to study abroad in Canada, Finland, France and Spain. Teaching is primarily in English and all EU exchanges are eligible to receive Erasmus grants.
A systemic approach is taken to the study of tourism from the beginning of the course; you will progress from understanding more fundamental issues in year 1 to strategic considerations in year 3.
You will learn about the need for the integrated provision of tourism (including attractions, events, amenities, access, transport and distribution), and recognise the requirement for tourism development to acknowledge the interests of not only visitors but also a variety of other stakeholders. You will also consider the impacts of tourism, and recognise the need for responsible management in order to maximize its potential and minimize associated problems.
Alongside this, you will develop knowledge of broader associated managerial issues relating to human, information and financial resources, as well as communication, team working, organizational and analytical problem-solving and creative skills; these will form part of an integrated personal development portfolio.
YEAR 1
Principles of Accounting
The aim of the module is to provide students with a theoretical and practical introduction to Accounting. This module will help students understand the fundamentals of basic accounting methods. It will introduce students to the production of financial statements for decision makers in various organizational structures.
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Principles of HRM
This module will provide an insight into the distinct contribution of Human Resource Management policy and practice to employee and organisational performance and success within a UK and international comparative context. It will help students develop an understanding of the interrelationship between the dynamic nature of social relationships within a range of organisations, the broader external environment, and the effective management of human resources and employment relations.
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Principles of Marketing
This module aims to provide an introduction to key foundational aspects of the theory and practice of marketing, which are essential to the long term prosperity of organisations and applicable to all specialisations within business. It will enable students to apply marketing principles to real life marketing situations.
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Principles of Economics
The aim of this module is to introduce students to key concepts in modern economics, in particular the functioning of markets as the foundation of contemporary economies; It will present an overview of the main microeconomic principles of economic behaviour and the main concepts within macroeconomics, and to explore the relationship between these microeconomic principles and macroeconomic concepts.
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Business Statistics
This module enables students to present, evaluate and interpret quantitative data in order to develop a capacity for making business decisions. It will introduce students to the mathematical prerequisites for developing lines of argument and making sound judgements It will help students to develop an awareness of established mathematical and statistical techniques to initiate and undertake critical analysis of information and propose appropriate solutions to business problems.
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Level 4 pathway options choose 1 of 2
Organisations in a Global Environment
This module introduces students to the nature of organising and organisations within a global context. It provides students with a foundational context for the study of the functional areas of business organisation.
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Language
This module further consolidates and develops students’ knowledge of and competence in the foreign language, within the general context of the countries where it is spoken, and more specifically for professional purposes. It further prepares students linguistically and interculturally for work in or relating to a country where the target language is spoken.
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YEAR 2 – Level 5
Professional Development
Building on the embedded skills developed during level 4 of the programme the module aims to enable the student to plan and carry out appropriate professional development activities to increase employability and performance, including self presentation, professional networking, project planning and implementation, team working, influencing and multimedia communication. The module aims to equip the student with the experience required to position themselves in the global employment marketplace.
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Destination Management (Sem 1)
Project Management
This module will help students to develop knowledge and critical understanding of the principles of effective project management within a global business context and the ways in which these principles have developed. It will help to facilitate and understanding of project management skills techniques, methods and tools and their application and limitations.
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Law in a Business Context
This module introduces students to the operation of legal systems in the global business context and the areas of law that underpin the practice of effective business management. Students will develop a working knowledge of the law relating to contracts in different business contexts and their effective negotiation.
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Event Planning and Development
This module provides students with a course of study in the successful delivery of an event and the impact of events enabling students to problem solve within the context of event preparation, execution and post evaluation. It allows students to critically evaluate their performance and contribution to events delivery with reference to the global market. It will also enable students to successfully execute the theoretical aspects of the programme within a real situation, allowing students to develop their project management skills.
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Level 5 Pathway options – Choose 1 of 2
Event Tourism Management
Students will learn how to apply the underlying concepts and principles of event tourism. They will analyse the reasons why organisations within tourism destinations develop and host events and critically evaluate the process of developing event strategies to encourage the tourism potential of a destination, and evaluate the impacts they create.
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Language
This module further consolidates and develops students’ knowledge of and competence in the foreign language, within the general context of the countries where it is spoken, and more specifically for professional purposes. It helps prepare students linguistically and interculturally for work in or relating to a country where the target language is spoken.
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OPTIONAL YEAR
On completion of year 2 you may choose to undertake either a paid placement, or study abroad for a year. If you choose to study abroad you will spend your academic year at one of our partner universities, enhancing your language skills and international business knowledge.
YEAR 3 – Level 6
Business Ethics and Sustainability
This module equips students with an appreciation and in-depth understanding of the implications of Business Ethics, Corporate Social Responsibility (CSR) and Sustainability within national and international organisations. This module will also develop students’ knowledge with respect to the importance of the balance between shareholders, stakeholders and the purpose and values of the organisation. It will explore the roles of social and technological innovation in global ethical organisations in order to prepare students for future employability.
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Applied Business Research and Analysis
This module aims to develop students’ understanding of the secondary sources and primary research methodologies available to solve business problems. In particular, it aims to develop the knowledge and skills required to evaluate published business research and consultancy in relation to its methodology and findings and to prepare viable proposals for future research/consultancy.
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Strategic Management
Student’s will acquire an organization-wide perspective through exploring strategy techniques and processes within the global environment. The module prepares students for a career in business and management and to develop the next generation manager. It allow students to apply the knowledge and understanding of strategy to a variety of real-world organizations and helps students ability to deploy accurately established techniques of analysis and enquiry, some of which are at the forefront of strategic research and practice.
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Service Sector Entrepreneurship (Sem 1)
Level 6 pathway option Sem 2 Choose one of five:
Destination Analysis
This module provides students with the opportunity to focus on the practical application of theory to the analysis of European tourism destinations, attractions and transport systems. It engages students in cross cultural debates on the merits of international destinations and to explore the implications of differing cultures.
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International Conference Tourism
This module enables students to develop a systematic understanding of the operational planning management practices employed to satisfy customer needs in conference tourism destinations in the EU. It will engage students in cross cultural debates on political, economical, sociological and technological developments within the European Union, and to device and sustain relevant arguements. The module helps students to investigate and assess the management and control of conference tourism operating and to transfer operational management principles to conference tourism practice. students with the opportunity to study in a European partner institution, exchange knowledge and become more effective participants in a multidisciplinary and multicultural learning environment.
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Rural tourism: innovative Products and Marketing
This module will provide students with the opportunity to focus on the practical application of theory to the analysis of European tourism destinations/ attractions /transport systems, it will also engage students in cross cultural debates on the merits of international destinations and to explore the implications of differing cultures.
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Services and Relationship Marketing
This module enables students to understand the nature of services within the business environment. It develops a detailed understanding of the marketing process adopted by a range of public and private sector service organisations. The module also develops an understanding of relationship marketing and how it contributes to the effectiveness of service organisations whether it be Business to Customer or Business to Business.
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Language
This module will help you develop your listening, speaking and reading skills in the target language. Students will develop the ability to use the language for practical everyday needs and will be able to write using a basic written language. The module introduces students to the culture of the countries where the language is spoken.
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