MBA The Salford MBA

This module is divided into the three key areas of Marketing; Strategy; and Economics.

• In Marketing you will study market orientation and customer focus; segmentation, targeting and positioning; branding; and managing the marketing mix.
• Strategy covers the strategic environment and internal configuration of the organisation; strategic choice; strategic direction; and strategic change.
• Economics involves decision making in firms; goods and financial markets; the labour market; and the goods market in an open economy.

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This module is divided into Corporate Finance; International Finance; Risk Management and Strategic Finance. Corporate Finance looks at valuing shares and companies, financial ethics and capital structure. International Finance covers Government and public finance issues, exchange rate determination and new capitalism. Risk Management covers issues such as insider trading and hedge fund and accounting issues. Strategic Finance includes corporate restructuring, hostile takeover and bankruptcy ethics.

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This module looks at leadership and strategic change; theories and modules of leadership, team dynamics and creativity; self directed teams; critiquing the literature; and developing skills and competencies for effective leadership.

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This module looks at key trends in leadership and management development; coaching; action learning; self directed learning; management career development; and developing effective teams.

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In this module you will look at integrated marketing communications strategy; formulating and implementing a digital marketing strategy; and fundamental on-site optimisation including writing content; social media principles; email marketing; advanced SEO techniques; and tracking and measurement.

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This module covers the Forrester/Bull-whip effect; performance measurement; lead time; E-supply chain, lean/agile supply; national distribution centres and international logistics.

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This module will cover Research Methods; CSR and Triple Bottom Line; Entrepreneurship and Innovation; and Project Management. You will gain an in-depth understanding of research strategies and methods of data collection and analysis; strategic CSR and strategies from the Triple Bottom Line; types of innovation, innovation drivers and entrepreneurial process; and project planning, consultancy, problem solving and making presentations.

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