The Salford MBA has been designed specifically to develop commercial awareness and to engender the key skills that employers look for in their senior management.
The Salford MBA focuses on enterprise and entrepreneurship and works with local, national and international industry to facilitate change.
The Salford MBA provides a number of entry points in September, November, January, March and May.
You will apply your learning in an individual consultancy project involving genuine external business operational problem solving.
September start - Semester 1
Managing the Competitive Environment - 30 credits
This module is divided into the three key areas of Marketing; Strategy; and Economics.
- In Marketing you will study market orientation and customer focus; segmentation, targeting and positioning; branding; and managing the marketing mix.
- Strategy covers the strategic environment and internal configuration of the organisation; strategic choice; strategic direction; and strategic change.
- Economics involves decision making in firms; goods and financial markets; the labour market; and the goods market in an open economy.
close
You will then choose one of the following two 30-credit modules:
Financial Management and Social Accounting
This module is divided into Corporate Finance; International Finance; Risk Management and Strategic Finance. Corporate Finance looks at valuing shares and companies, financial ethics and capital structure. International Finance covers Government and public finance issues, exchange rate determination and new capitalism. Risk Management covers issues such as insider trading and hedge fund and accounting issues. Strategic Finance includes corporate restructuring, hostile takeover and bankruptcy ethics.
close
Creative Leadership and Managing Creative Teams
This module looks at leadership and strategic change; theories and modules of leadership, team dynamics and creativity; self directed teams; critiquing the literature; and developing skills and competencies for effective leadership.
close
Semester 2
Managing the Organisational Resource - 30 credits
This module is broken down into Organisational Theory and HRM; Finance; and Operations. In Organisational Theory and HRM you will look at the nature of managerial leadership, managerial theories and practices; managing performance, reward management and the ethics of HRM activities. Finance covers understanding accounts, managerial accounting and corporate finance. Operations addresses issues such as management of quality, location and the process layout, management of capacity; and scheduling and inventory management.
close
You will then choose one of the three following 30-credit modules:
Resourcing Learning and Talent Management
This module looks at key trends in leadership and management development; coaching; action learning; self directed learning; management career development; and developing effective teams.
close
Search and Social Media Marketing
In this module you will look at integrated marketing communications strategy; formulating and implementing a digital marketing strategy; and fundamental on-site optimisation including writing content; social media principles; email marketing; advanced SEO techniques; and tracking and measurement.
close
Global Supply Chain Management
This module covers the Forrester/Bull-whip effect; performance measurement; lead time; E-supply chain, lean/agile supply; national distribution centres and international logistics.
close
Semester 3
MBA Business Innovation Live Project - 60 credits
This module will cover Research Methods; CSR and Triple Bottom Line; Entrepreneurship and Innovation; and Project Management. You will gain an in-depth understanding of research strategies and methods of data collection and analysis; strategic CSR and strategies from the Triple Bottom Line; types of innovation, innovation drivers and entrepreneurial process; and project planning, consultancy, problem solving and making presentations.
close
January Start
If you choose to start The Salford MBA in January you will study the same modules as above but in the following order:
Managing the Organisational Resource
Then
Resourcing Learning and Talent Management
Or
Search and Social Media Marketing
Or
Global Supply Chain Management
Then
Managing the Competitive Environment
Then either
Financial Management and Social Accounting
Or
Creative Leadership and Managing Creative Teams
Then
MBA Business Innovation Live Project