MSc/PgDip/PgCert

Media Psychology

3 good reasons to study Media Psychology at Salford

New media forms are changing the way we live and communicate and there is increasing need to understand media consumption
This is the only dedicated postgraduate programme in the UK to explore the relationships between media and psychology from both academic and professional perspectives
Taught at MediaCityUK at the heart of the creative and digital industries.

You will develop a critical and practical knowledge of the use of psychology to understand how audiences interact with media. The modules explore the psychological effects of media, how media use can be researched and evaluated, and how to communicate with different audiences across different mediums. This course is taught by a multi-disciplinary team of experts in psychology, media and human-computer interaction. It is relevant to those wishing to pursue careers in communications professions or media research.

For more information see our Media Psychology blog and follow us on Twitter.

Course details

This course will allow you to study the effects of media upon the individual and society, and how psychology can be applied to enhance media design and understand media consumption. In doing so you will also discuss issues of ethics, accessibility, understanding diverse audiences, positive uses of media and professional applications.

The full course runs full-time over one year or two years part-time, giving you the chance to exit with the following awards:

Full-time

Postgraduate Certificate: two modules over four months
Postgraduate Diploma: four modules over eight months
Masters: four modules plus a dissertation over one year

Part-time

Postgraduate Certificate: two modules over nine months
Postgraduate Diploma: four modules over two years
Masters: four modules plus a dissertation over three years

Year 1, Semester 1

Professional, Contemporary and Ethical Issues in Media Psychology (30 credits)

In this module you will develop a systematic understanding of the psychological effects of media consumption, the use of psychology and psychologists within media, and issues of ethics and responsibility.

Media Psychology Research Methods (30 credits)

In this module you will develop a rigorous approach to, and comprehensive understanding of psychological research methods in analysing media consumption.

Semester 2

Psychology of Media Communication (30 credits)

You will develop a detailed understanding of the application of psychology to media communication, persuasion and behaviour change, including the use by different audiences of communication technologies.

Psychology of Human Computer Interaction, Usability and User Experience (30 credits)

You will gain a comprehensive understanding of the psychological factors involved in usable, accessible and inclusive designs in technology and understand how humans interact with computers.

Semester 3

Dissertation (60 credits)

The dissertation module is your opportunity to further investigate an aspect of this course through systematic literature review or research project.

Course Enquiries

For course enquiries please call us on:

T: +44 (0) 161 295 4545

Or Email us at:

Home/EU students
E: enquiries@salford.ac.uk

International students
E: international@salford.ac.uk