This course is aimed at students who do not necessarily have a background in business or business-related studies, and who wish to develop their knowledge of marketing. At Salford we integrate marketing theory and practice through four core modules in order to provide you with a critical understanding of marketing in both commercial and non-commercial sectors. We are approved and accredited by the Chartered Institute of Marketing (CIM), which means that as graduates you will be eligible for direct entry onto the CIM’s Professional Postgraduate Diploma, subject to you also obtaining appropriate senior marketing management experience.
This course provides a critical understanding of the marketing function and its place in the development of effective organisational strategies in both commercial and non-commercial sectors, and of the role of marketing in relation to broader social trends.
Semester 1
Marketing and Services Management
A wide-ranging analysis of the issues involved in managing the strategic marketing management functions within a variety of organisation types but particularly in a service context. Emphasis is placed on a relationship approach to the management of customers for the development of marketing theory and practice.
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Contemporary Issues in Consumer Research
Enhance your awareness of the importance of understanding consumers in the development of marketing strategy and in the wider context of sustainable business. You will gain an in-depth understanding of contemporary issues in both consumer behaviour and marketing intelligence.
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Semester 2
Search and Social Media Marketing
Evaluate how organisations communicate with various target audiences in the context of dynamic changes within society – both technological and social. You will develop your understanding of the latest theories, trends and techniques in the use of Search Engine Optimisation (SEO) and Social Media Marketing.
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Marketing International Business: Branding, Communication and Relationships
Develop your understanding of the various communications methods used to establish and maintain cross-cultural relationships with a variety of stakeholders. You will gain an overview of culture as a basis on which to develop the themes of international branding, marketing communications and business relationship development.
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Semester 3
Business Innovation Project
Choose one from:
- Six Month Work Placement: an integrated period of work-based learning in a suitable organisation, as agreed by Salford Business School
- Assessed Internship: a one-to-three month monitored work or service/volunteer experience agreed by Salford Business School, in which you will have specified learning goals and will need to actively reflect on what is being learned throughout the experience
- Live Project: work as part of a team on a project provided by a UK or international business organisation. The allocation of teams and responsibilities will be dependent on the type of organisation
- Dissertation: a conventional dissertation of 12,000 to 15,000 words, consisting of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations
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Part-time
Part-time students will be able to register for individual modules as part of CPD. The following is an example of how the course could be taken on a part-time basis over three years:
Year 1
Semester 1
Marketing Services and Management - 30 credits
Semester 2
Search and Social Media Marketing - 30 credits
Year 2
Semester 1
Contemporary Issues in Consumer Research - 30 credits
Semester 2
Marketing International Business: Branding, Communication and Relationships - 30 credits
Year 3
Semesters 1 & 2
Business Innovation Project
