Leisure and tourism have been combined in this degree to give you the maximum potential in the highly competitive jobs market. Educating responsible managers is a key focus of the course, and sustainability (tourism development in harmony with the environment) is a core theme of all of our tourism courses. This qualification also meets the educational requirement towards a grade of ILAM membership.
Overseas study is available and you can spend up to a year studying at Thompson Rivers University in British Columbia, Canada or studying at one of our partner institutions across Europe, including destinations such as Vichy, France, and Tampere and Helsinki, Finland, all of which offer taught programmes in English.
In addition you can study a language for credit via the University-wide language course and can choose to study Finnish on the Languages For All course, to prepare for an international exchange.
A career in the hospitality and tourism industries offers fantastic opportunities all over the world. Managers with both relevant skills and knowledge are increasingly in demand, consequently the aim of this course is to produce employable, entrepreneurial, innovative and responsible graduates who can manage the challenges facing these industries.
During this course you can apply for a one-year professional placement. Salford graduates who have completed a placement have higher marks than average and much better employment prospects. All one-year placement positions are paid and many of our students return to their placement company when they finish the course.
In addition there is also the opportunity to study abroad in Canada, Finland, France and Spain. Teaching is primarily in English and all EU exchanges are eligible to receive Erasmus grants.
In year 2 you will gain professional work experience. This is further underpinned by relevant theoretical considerations relating to the hospitality and tourism industries.
Year 3 focuses on strategic issues relevant to senior managers. You will also consider contemporary hospitality and tourism issues in depth and there will be the opportunity to focus on individual specialist themes.
Year 2
Management Development Programme II
This module extends the learning in the first year of the course with further focus on personal and career development.
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Principles of Marketing
The module introduces you to the principles of marketing in a business and management context, focusing on the role of marketing within the organisation and its interaction with other business functions. The module also helps you to develop practical marketing abilities.
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Project Management
Project management is widely recognised as one of the most enduring and generic skills in business. You will develop an understanding of effective project management techniques, methods and tools; and a broad range of issues and techniques relating to project management. These include planning, scheduling and resourcing, estimation, risk analysis, budgeting and contracts, tracking and change management, quality, communications, team working and project leadership, use of methods and their relationship to life cycles and project review.
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Accounting Principles
You will gain a theoretical and practical introduction to accounting that covers the fundamentals of accounting methods including the production of financial statements for decision takers within and without various types of organisations.
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Dimensions of Leisure
This module describes the major sociological concepts and analytical perspectives and their application to the study of leisure. You will explore the impact of change on modern society, and its consequences for leisure provision and consumption; and evaluate societal trends and leisure participation patterns. You will also assess the relationships between leisure forms and social conflict.
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Destination Management
This module aims to provide you with an understanding of destinations as a focus of facilities and services designed to meet the needs of tourists. You will understand how destinations develop and compete, and investigate current management practice and modern theories of analysis.
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Year 3
Core Modules
Service Systems Management
You will evaluate the economic, social and technological developments which have resulted in the importance of the service sector; evaluate critically the philosophical debate relating to the differences between manufacturing and service operations; apply and evaluate a variety of forecasting and planning techniques to service delivery systems, and analyse the operational requirements involved in successful service operations management.
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Leisure, Public Policy, Planning and Design
Enables you to discuss key issues in the social and recreational planning process; and evaluate the contribution of public participation to the process. You will assess the roles of planner, architect and manager related to the facilities and services in different strata of the recreation provision hierarchy; articulate design needs and analyse operational problems associated with facility design and provision. You will also evaluate design and special needs issues (access; legislation); and evaluate contemporary issues, for example, best value, and the partner/stakeholder role.
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Tourism Planning and Development
A planned approach helps ensure that tourism developments have a better chance of gaining desirable goals – especially given the complexity of factors affecting tourism situations. This module aims to examine the role of planning in tourism and explore approaches that help ensure a planned approach to tourism developments.
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Corporate Strategy
In this module you will acquire an organisation-wide perspective through exploring strategic planning and processes, and learn to relate strategic models and theories to the real world of organisational success and failure. You will develop your analytical and evaluative skills through problem/case analysis and develop your team working and problem-solving skills to evaluate objectively your peers' performance.
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Management Practice and Research: Dissertation
You will identify and focus on a specialist area of research related to an aspect of your degree programme; execute a substantial piece of independent research and produce a scholarly and critical dissertation.
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Elective Modules
Choose one from:
Rural Tourism: Innovative Products and Marketing
This course runs in one of four European university partner institutions on a yearly cycle, and is funded by the European Union. The aims of the module are to investigate and appraise real life problems of SMEs who work in the field of rural tourism and to evaluate the additional value given by rural tourism to the regional economy. You will learn to appraise the important role of entrepreneurship in the development of rural tourism in the majority of the European regions and investigate how tourism plays an important role in the preservation and enhancement of cultural and natural heritage. You will develop strategies to maximise the benefits of rural tourism.
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Destination Analysis
This course runs in one of three European University partner institutions on a yearly cycle, and is funded by the European Union. The aims of the module are to provide you with the opportunity to focus on the practical application of theory to the analysis of European tourism destinations/attractions/transport systems. You will engage in cross cultural debates on the merits of international destinations and explore the implications of differing cultures. You will gain the experience of learning in a European partner institution, exchange knowledge and become a more effective participant in shared learning environment.
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Business Enterprise Development
This module aims to provide you with the opportunity to identify and apply critical factors in the set up of a business enterprise. You will learn to understand the different aspects of entrepreneurial success and failure, and apply strategy as it relates to human resources management, marketing, accounting and operations. You will critically evaluate the environmental, operational and strategic factors involved in the set up of a business, and appreciate the materials required by a bank or financier in the business set-up.
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Dark Tourism
In this module you will critically appraise the phenomenon of dark tourism and review its increasing importance. You will analyse the sociological, philosophical and anthropological perspectives of dark tourism and consider the role of dark tourism within a larger historical context.
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Management Practice and Research: Management Simulation
This module develops your ability to implement, review and appraise business strategy, objectives and management decisions within the context of a dynamic, competitive market environment. You will develop understanding of the complex interactions that characterise decision-making in organisations, and consequently the importance of thinking beyond a single functional perspective. You will also develop your understanding of the nature and use of planning in dynamic business environments and improve your employability through experience of real-time business decision-making in a simulated environment.
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Language Option
You may continue to study a language.
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