MSc/PgDip International Events Management

All teaching, learning and assessment strategies for postgraduate courses in Salford Business School are based on the following principles:

• Global thinking
• Sustainable practice
  
• Professional success 

The teaching, learning and assessment strategies reflect the delivery mode of the course which is two three-day intensive blocks incorporating 300 student learning hours of which 50 will be direct contact hours. You will be supported during the independent learning period through scheduled meetings and VLE support. The VLE will be used to support lecture and seminar activities with additional reading and student activities plus discussion boards also being utilised.

The use of two three-day block events to deliver each module will enable you to concentrate on one specific subject during the period in which the module is being delivered with the online learning environment providing further support and extending  understanding of a subject.

Assessment

The assessment for each module involves both formative and summative elements. Each module consists of two pieces of summative assessment. Formative assessments with feedback will be provided during the two, three-day intensive teaching blocks, and through student-centred activities which will be presented on the VLE. This will enable you to develop your knowledge and understanding of materials covered in each module.

• Strategic International Business Management   
  
  • Individual coursework 50% 
    
  • Group presentation 40%
    
  • Individual reflection 10%
• Operations and Information Management
  
  • Two individual coursework pieces each 50%
• Project Risk and Procurement
  
  • Two individual coursework pieces each 50%
• Principles and Practices of International Events
  
  • Management Individual coursework 50%
  • Group practical event 50%
• Dissertation  
  OR
• Professional Placement Year (PG)              
  
  • University visitor assessment 20%
    
  • Student interim report 5%
    
  • Work related dissertation 65%

Staff Profile

Dr Tahir Rashid

Dr Tahir Rashid has over 20 years of industrial and higher education experience in the areas of corporate strategy, events and marketing. As a management consultant, Tahir has led government and European sponsored projects to assist public sector organisations, multinationals and SMEs to improve their business and long term strategies.

Tahir has published peer reviewed journal articles and presented research papers at international conferences in the areas of strategy, events and customer relationship marketing on the internet and SMEs.

Qualifications:

• PhD Web-Based Relationship Marketing
• MSc Quality Management
• PGCE in Higher Education
• BSc in Applied Physics and Computer Science

Research Interests:

• Entrepreneurship in events management
• International strategic practices
• Strategic customer centricity
• Web-based relationship marketing

Publications:

• Razaq R., Walters, P. and Rashid, T. (2008) Advanced Event Management: An integrated and practical approach, Sage Publications
• Rashid, T and Robinson, N. (2010) “Crisis and risks in tourism: death takes a holiday – debunking the myth of terrorism and its psychological impact on the tourism industry” International Journal of Tourism Policy, Vol. 3, No. 4, pp.348-353
• Rashid, T (2006) “Relationship marketing and entrepreneurship: south Asian Business in the UK”,The International Journal Entrepreneurship and Small Business Vol.3, No. 3/4, pp.417-426