BSc (Hons) Marketing

The aim of the module is to provide students with a theoretical and practical introduction to Accounting.  This module will help students understand the fundamentals of basic accounting methods.  It will introduce students to the production of financial statements for decision makers in various organisational structures.

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This module will provide an insight into the distinct contribution of Human Resource Management policy and practice to employee and organisational performance and success within a UK and international comparative context.  It will help students develop an understanding of the interrelationship between the dynamic nature of social relationships within a range of organisations, the broader external environment, and the effective management of human resources and employment relations.

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The aim of this module is to introduce students to key concepts in modern economics, in particular the functioning of markets as the foundation of contemporary economies;  It will present an overview of the main microeconomic principles of economic behaviour and the main concepts within macroeconomics, and to explore the relationship between these microeconomic principles and macroeconomic concepts.

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This module aims to provide an introduction to key foundational aspects of the theory and practice of marketing, which are essential to the long term prosperity of organisations and applicable to all specialisations within business. It will enable students to apply marketing principles to real life marketing situations.

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This module enables students to present, evaluate and interpret quantitative data in order to develop a capacity for making business decisions.  It will introduce students to the mathematical prerequisites for developing lines of argument and making sound judgements  It will help students to develop an awareness of established mathematical and statistical techniques to initiate and undertake critical analysis of information and propose appropriate solutions to business problems.

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This module introduces students to the nature of organising and organisations within a global context.  It provides students with a foundational context for the study of the functional areas of business organisation.

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This module further consolidates and develops students’ knowledge of and competence in the foreign language, within the general context of the countries where it is spoken, and more specifically for professional purposes.  It further prepares students linguistically and interculturally for work in or relating to a country where the target language is spoken.

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  The module aims to provide an introduction to key aspects of the theory and practice of marketing communications. It will enable students to understand and appreciate the decisions needed to design and develop an efficient integrated marketing communications plan and strategy. The module will also apply academic and managerial research in delivering relevant communications concepts. Therefore, the research-informed teaching strategy will enable students to have a solid understanding in the relationship between buyer behaviour, buyer motivations in both consumer and business markets, and the consequent shaping of communications strategy. The module will explain how an organisation communicates with its’ markets and publics through the means of advertising, public relations, direct marketing, sales promotion, personal selling, point-of-purchase, e-communications, etc. Moreover, this module will also enable students to understand the role of branding in marketing communications strategy and how this can impact on an organisation’s marketing strategy.

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This module will develop a student’s ability to initiate, implement, review and appraise management objectives and decisions within the context of a dynamic, competitive market environment.  It will help to  develop an understanding of the complex interactions that characterise decision-making in organisation, and consequently the importance of thinking beyond a single functional perspective.

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Building on the embedded skills developed during level 4 of the programme the module aims to enable the student to plan and carry out appropriate professional development activities to increase employability and performance, including self presentation, professional networking, project planning and implementation, team working, influencing and multimedia communication. The module aims to equip the student with the experience required to position themselves in the global employment marketplace.

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This module introduces students to the operation of legal systems in the global business context and the areas of law that underpin the practice of effective business management.  Students will develop a working knowledge of the law relating to contracts in different business contexts and their effective negotiation.

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The overall aim of the module is to develop a systematic understanding of the management of resources and operations within a global marketplace.. The module will focus on developing an advanced appreciation of the functions and processes within the organisation and their impact on and responsiveness to the external environment in which they operate.

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This module further consolidates and develops students’ knowledge of and competence in the foreign language, within the general context of the countries where it is spoken, and more specifically for professional purposes.  It helps  prepare students linguistically and interculturally for work in or relating to a country where the target language is spoken.

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This module aims to develop students’ understanding of the secondary sources and primary research methodologies available to solve business problems.  In particular, it aims to develop the knowledge and skills required to evaluate published business research and consultancy in relation to its methodology and findings and to prepare viable proposals for future research/consultancy.

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This module enables students to develop high level marketing strategies to deliver growth and expansion in a global environment, incorporating the role of CSR.  It helps students to develop strategic marketing plans to facilitate the delivery of effective, innovative and creative plans and undertake change management programmes.

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This module enables students to understand the nature of services within the business environment.  It develops a detailed understanding of the marketing process adopted by a range of public and private sector service organisations. The module also develops an understanding of relationship marketing and how it contributes to the effectiveness of service organisations whether it be Business to Customer or Business to Business.

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Student’s will acquire an organisation-wide perspective through exploring strategy techniques and processes within the global environment.  The module prepares students for a career in business and management and to develop the next generation manager. It allow students to apply the knowledge and understanding of strategy to a variety of real-world organizations and helps students ability to deploy accurately established techniques of analysis and enquiry, some of which are at the forefront of strategic research and practice.

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This module develops the students’ understanding of the complexity of international marketing with reference to relevant theoretical frameworks, contemporary issues and consumer markets.   It enhances students’ knowledge of strategic marketing practice across different social contexts.  It will also help expand students’ analytical skills of the international marketing planning process in a changing international environment.

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This module equips students with an appreciation and in-depth understanding of the implications of Business Ethics, Corporate Social Responsibility (CSR) and Sustainability within national and international organisations.  This module will also develop students’ knowledge with respect to the importance of the balance between shareholders, stakeholders and the purpose and values of the organisation. It will explore the roles of social and technological innovation in global ethical organisations in order to prepare students for future employability.

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This module will help you develop your listening, speaking and reading skills in the target language.  Students will develop the ability to use the language for practical everyday needs and will be able to write using a basic written language.  The module introduces students to the culture of the countries where the language is spoken.

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