Second and Final Year entry only - BSc (Hons) Business Studies with Marketing Management
- International students can apply
- Work placement opportunity
This course allows you to either specialise or follow an integrated route and the modular design gives you considerable choice.
Structure
Year Two
The second year focus is on the management of business operations and functional areas; this will develop and deepen your understanding of the subjects in which you choose to specialise. You will take modules relating to core areas of management and continue to enhance your management skills as the course unfolds. You may also continue to study a language.
Financial Planning and Control
Building on the year 1 Accounting module, this module develops your understanding of how accounting information can be used by management to plan and control the activities of the organisation. It also gives an appreciation of other uses of accounting information, including an introduction to the Stock Exchange and the City, and the audit process.
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Management Development Programme II
This module extends the learning in the first year of the course with further focus on personal and career development.
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Principles of Marketing
The module introduces you to the principles of marketing in a business and management context, focusing on the role of marketing within the organisation and its interaction with other business functions. The module also helps you to develop practical marketing abilities.
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YEAR 2 ELECTIVES
Choose three from:
Quantitative and Statistical Analysis
You will examine the relevant mathematical aspects of economic analysis that are important for a full appreciation of analytical and quantitative economics.
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Organisational Behaviour
This module will develop a wide-ranging analysis and understanding of the behaviour of people at work as well as the dynamics of work organisations.
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Operations Management I
This module will review the relevant techniques for the analysis and management of business operations, with particular reference to the manufacturing industry. It will also introduce the concept of systems analysis and its relevance to manufacturing, supply, transport and service operations. The module will also examine OM at the tactical level.
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Language Option
You may continue to study a language.
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Optional year
On completion of year 2 you may choose to undertake either a paid placement, or study abroad for a year. If you choose to study abroad you will spend your academic year at one of our partner universities, enhancing your language skills and international business knowledge.
Year Three
You can confirm your original choice of degree or change to any of the other degrees in the suite. You may wish to study a range of modules covering a number of major management functions.
Corporate Strategy
In this module you will acquire an organisation-wide perspective through exploring strategic planning and processes, and learn to relate strategic models and theories to the real world of organisational success and failure. You will develop your analytical and evaluative skills through problem/case analysis and develop your team working and problem-solving skills to evaluate objectively your peers’ performance.
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Consumer Behaviour and Market Research
In this module you will develop your awareness of current issues within consumer behaviour, informed by leading edge research and practice in the field. You will gain a systematic understanding of the various theoretical influences (psychological, social and cultural) upon consumer behaviour; and be able to criticise and synthesise differing approaches to the explanation of consumers’ behaviour towards products/services and marketing communications
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Integrated Marketing Communications
You will learn to identify the major challenges involved in developing marketing strategies in domestic and international markets. You will analyse the main channels of communication both in the domestic and international environment; examine the major communication media taking into account the limitations and restrictions both domestically and internationally; and analyse the major stages involved in developing integrated communication plans.
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International Marketing
This module aims to provide an understanding of the international marketing management process; ensure an appreciation of the various approaches to the internationalisation of business; and give an awareness of those factors which have an effect on a firm’s activities when exporting overseas.
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Services and Relationships Marketing
In this module you will develop a detailed understanding of the marketing management process adopted by a range of public and private sector service organisations; and examine the relationship between strategic and operational marketing management, and the marketing planning process specifically for service organisations. You will develop an understanding of the management of the extended marketing ‘mix’ – product, price, distribution, promotion, physical evidence, people and process as they relate to service organisations; and explore current issues which impact (or have the potential to impact) on the practice of marketing management in service industries.
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Year 3 choices
Choose one from:
Management Simulation
This module develops your ability to implement, review and appraise business strategy, objectives and management decisions within the context of a dynamic, competitive market environment. You will develop understanding of the complex interactions that characterise decision-making in organisations, and consequently the importance of thinking beyond a single functional perspective. You will also develop your understanding of the nature and use of planning in dynamic business environments and improve your employability through experience of real-time business decision-making in a simulated environment.
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The following module is only available to students who have taken the Industrial placement year:
Management Practice and Research: Dissertation
You will identify and focus on a specialist area of research related to an aspect of your degree course; execute a substantial piece of independent research and produce a scholarly and critical dissertation.
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