MA/PgDip

Art and Design: Product Innovation

Three good reasons to study Art and Design: Product Innovation at Salford:

Introduces the product innovation strategies, processes and methodologies required for success in global markets
Establishes individual expertise in professional practice through live projects set at three strategic levels - innovation leadership, innovation management and innovation practice
Develop consultancy expertise in your preferred product sector - consumer and lifestyle durables, health and wellbeing, leisure and entertainment, sports and experience.

This course addresses the rapid increase in need for new product innovation, which has arisen from prevailing global challenges and opportunities. These challenges are being driven by significant scales of change in market, societal and technological factors. All of which are characterised by an urgent requirement for sustainable progress.

You shall be introduced to a model of innovation practice which is based on global best practice in the field of product innovation. A range of market scenarios shall be explored encompassing commercial and social scenarios. Your theme of research enquiry innovation practice shall align the coursework toward your personal aspirations and interests.

Course details

This course embraces a range and diversity of practices and aims to:

Develop creative, critical, analytical and intellectual competencies appropriate to Masters degree level study, and informed by contemporary professional practice
Develop advanced understanding of research methods in general and those of importance to creative practice and industry in particular
Demonstrate critical reflective writing to enable the identification and evaluation of work based learning or experience based learning and value and accredit the knowledge and skills gained through prior work/experience based learning
Enhance students’ knowledge and understanding of professional and collaborative frameworks appropriate to their individual experiences and objectives, and offer guidance, supervision and support in the development of advanced creative practice
Assist students in developing, extending and applying complex strategies and approaches to the development of creative agendas, providing students with knowledge, skills, and confidence to solve multi-disciplinary problems in the context of art and design
Widen access to Higher Education by providing a student-centred curriculum offering master’s level studies, which recognises and accredits the learning of students through their work/experience-based learning in an appropriate, negotiated, self directed context
Provide the opportunity to develop industry experience and understanding through contact by placement, project and/or contact with professional practitioners.

Course Structure

The course has both full-time and part-time routes, comprising of three or five 14-week semesters, which you can take within one or up to three years respectively:

For the full-time study option:

Semester 1 - October to February

Semester 2 - February to June

Semester 3 - June to September

You will take five core modules and will study one day a week for both full-time and part-time modes. Full-time students will have concentrated module delivery in both the morning and afternoon. Part-time students will only have module delivery in the morning or afternoon, depending on which year of study you are currently in, providing you with the opportunity to work independently on your current project for the remaining half a day a week whilst in attendance at the University.

SEMESTER 1

During the first semester, focus is placed on you investigating and presenting ideas and findings; developing an understanding of research methods; and experiencing different points of view and a broad approach to the subject area.

Importance is placed on developing (1) the ability to manage and present ideas; (2) the ability to integrate research findings and issues within a variety of projects; (3) the ability to analyse, and present findings and outcomes.

Research Methods and Practice (30 credits)

This module identifies core research methods and activities for the art, design and creative and cultural industries sector in order to allow you to develop an individual approach to your postgraduate studies at MA level. Once core principles are established, you can tailor your approach to research and enquiry according to your individual perspectives.

Specialist Practice (30 credits)

This module enables you to identify your place in the context of the notion of specialist practice in the art, design and creative and cultural industries sector. You will define your intentions in terms of your personal programme of self-directed study in order to develop appropriate outcomes that relate to a specialist area of practice.

SEMESTER 2

This semester focuses upon developing the knowledge and ability to explore different theoretical and practical issues relating to a variety of practices in art and design, and the creative and cultural industries.

Creative Contexts (30 credits):

The creative and cultural industries embrace a range of professional subjects. Given the transversality of these industries, it is important for you to have sufficient knowledge about the sector and its wider contexts, enabling you to identify and acquire professional skills within and across relevant sub-sectors. It is also important to enable you to understand and have experience of working in a multidisciplinary environment and an international context.

Practice in context (30 credits):

This module deals with the theoretical and practical issues faced by practitioners in the context of art and design, and the creative and cultural industries. The module supports you in developing new ideas through research and practice and through an appraisal of the context in which they operate. Particular emphasis is placed on contexts that emerge from international perspectives and from contemporary debates around creativity.

SEMESTER 3

This semester focuses exclusively on the dissertation project/major project. The aims of the major project are to offer you the opportunity to critically engage in a major research project in which the emphasis will be on defining, analysing and developing a constructive response to a research question. Linked closely to the core Research Methods module, you are provided with a supporting supervisor and a programmed series of tutorials. Individual tutorials and group discussions are integral to the development of your dissertation.

Negotiated Thesis/Major Project (60 credits)

The dissertation will develop your ability to conduct an original, individual research programme (written or practical) at postgraduate level and to formulate your own conclusions. It will also encourage an extended application of theoretical or practical constructs of an aspect of heritage studies using both primary and secondary source materials.

Course Enquiries

For course enquiries please call us on:

T: +44 (0) 161 295 4545

Or Email us at:

Home/EU students
E: enquiries@salford.ac.uk

International students
E: international@salford.ac.uk