Professor Amanda Broderick

Amanda is the Dean of the College of Business & Law, and boasts  an international academic reputation and a strong record of forging collaborations within world-class higher education and business institutions.

She holds a profound commitment to developing graduates with sustainable, global leadership skills, as evidenced from her development and direction of multiple successful management education programmes and award-winning teaching expertise.

She has enjoyed eighteen years in the HEI sector with significant leadership roles at both pre- and post-'92 UK and international institutions. This breadth and depth of experience has given Amanda a considerable understanding of the global HE marketplace and a rare insight into a cross-section of strategic groupings of UK business schools.

Her research expertise lies in the field of marketing psychology, with particular application to the electronic and international marketplaces. An award-winning researcher, her work has appeared in many leading business journals and she authors two seminal texts in her field.

She consults widely for business, commerce and public policy and is a representative on variety of national and international bodies and committees.

She believes in 'practicing what she preaches' and engages in rigorous research that delivers a transformative contribution to business and society.