Marketing and Services Management

Marketing and Services Management research is organised around a number of thematic areas, in both the private and public sectors - tourism, agriculture and food, international business markets and the branding of political parties.

The core of the work surrounds the consumption of products and services with special emphasis placed on the major differences between cultures and subcultures, ethical consumption, and online shopping.

Areas of expertise include (but are not limited to):

Marketing (theory development):

• Ethnographic approaches to theory development in consumer research
• Ethical consumption
• Collecting and addictive behaviours
• Compulsive purchase behavior
• Cross-cultural ethnocentrism
• Assimilation and purchasing behavior
• Materialism, animosity and purchase involvement
• Boycotting and the intention to purchase
• Switching behaviours; Tourism and consumer behavior
• Ontological development of political branding
• Service dominant logic
• Relationship marketing
• Social psychology theory development

Marketing translational research:

• Obesity and modelling behavioural change NHS policy making
• Marketing interventions and viral networks in social marketing
• Emotional intelligence and sales performance (pharmaceutical industry)
• Churn in the banking sector
• Destination image and place branding
• Sustainable infrastructure for tourism and urban regeneration.

Staff

• Professor Amanda Broderick
• Dr Morvan McEachern
• Professor Peter McGoldrick
• Professor Sunil Sahadev
• Dr Peter Schofield
• Debra Leighton
• Dr Tahir Rashid
• Dr Peter Reeves
• Dr Grazyna Rembielak-Vitchev
• Dr Jonanthan Swift
• Dr Jimmy Wang
• Richard Bell
• Michael Evans
• James Mulkeen
• Neil Robinson 

PhD Study

For more information on applying to do a PhD at the Business School, please see our Business PhD page.