Centre for Sports Business

The Centre for Sports Business' work is judged 4* (world leading) at REF 2014: "The case study on the Player Performance Index for Professional Football was assessed as outstanding in terms of reach and significance" (Business and Management REF 2014 panel feedback).

The Centre promotes research and consultancy in sports statistics and analytics, sport finance, sport law and the economics of sport. It boasts a continued record of world-renowned research with its members publishing their work in top-rated academic journals.

The Centre particularly welcomes PhD proposals in any area of statistics, economics in sports or sport law. To discuss a PhD, business or study proposal, please contact the Director, Professor Chris Brady, on 07956 575278 or c.brady@salford.ac.uk.

For media enquiries please contact Press and PR Officer Ben Cawley on +44 (0)161 295 4779 or b.cawley@salford.ac.uk.  Out of hours the Press Office can be contacted 24/7 on 07733 307409.

If you want to receive forthcoming research findings, reports and papers, please send your details to sportsbusiness-sbs@salford.ac.uk.


In addition to producing outstanding research, the Centre is committed to providing consulting services on a wide-range of topics to industry partners.

Members of the Centre have worked on projects with, Barclays Premier League, EA SPORTS, Football Association, Press Association, Football DataCo, NPower Championship and British Cycling.

Example projects include:

  • The EA SPORTS Player Performance Index, the official ratings system of the Barclays Premier League
  • Forecasting and modelling for the gambling industry
  • Statistical analysis of survey data, for example, Ipsos MORI report “British Survey of Children, the National Lottery and Gambling”
  • Monitoring of the randomness of National Lottery games
  • Investigation into corruption in sport for the Central Council of Physical Recreation (now known as the Sport and Recreation Alliance)