Expertise: rigour and reputation
At the Centre for Digital Business we aim to produce academically rigorous research that builds our reputation as advisors to local businesses. The members have a broad range of expertise that can be grouped into the following three areas:
Strategic use of digital technologies
Search and social media marketing, social media reputation building, digital media campaigns, Business and IT strategies, e-learning, disruptive technologies, ecommerce, legislation.
Application of digital technologies
Advisors to the North West on the rapidly changing digital landscape
Back office systems, ERPs, CRMs, Web 2.0, cloud computing, social media strategies, mobile apps, on-line shopping, information securities.
Analysis of digital technologies
Big data, privacy, identities, young people and technologies, Facebook ethics, YouTube, mobile use, on-line trust.
The Centre members are able to provide commentary upon any of the above areas of expertise for the media. For media enquiries please contact Press and PR Officer Ben Cawley on +44 (0)161 295 4779 or email@example.com in the first instance.