Dr Weiyue Wang

Lecturer

• Maxwell 511f
• T: 0161 295 5623
• E: w.wang1@salford.ac.uk
• SEEK: Research profile

Thursday 12-4pm (Academic year 2012-2013)

Weiyue Wang is a lecturer in strategy and marketing at Salford Business School, University of Salford, UK. Dr Wang holds a PhD in Marketing from Bradford University School of Management. His research interests are focused on consumer behaviour and psychology, corporate brand management, and organisation-employee relationships. His works have been published in Journal of General Management, Asia Pacific Business Review, Journal of Chinese Economic and Business Studies, among others.

MSc Marketing & Services Management

BSc Principles of Marketing

BSc Integrated Marketing Communications

Dr. Wang's research interests are mainly focused on consumer psychology and behaviour (e.g. consumer ethnocentrism, country-specific animosity, materialism, normative influence, public or private self-consciousness, etc.), organisational studies (e.g. organisational identification, customer orientation, leadership, employees' personality, psychological empowerment, etc.), corporate brand management in higher education

Wang, W., He, H., & Li, Y. 2012. Animosity and willingness to buy foreign products: moderating factors in Chinese consumers’ decision-making. Asia Pacific Business Review. DOI:10.1080/13602381.2011.640133

Balmer, J.M.T., Liao, M.N., & Wang, W. 2010. Corporate brand identification and corporate brand management: how top business schools do it, Journal of General Management 35(4), 77-102.

Song, W. & Wang, W. 2009. Asian currency union? An investigating into China’s membership with other Asian countries, Journal of Chinese Economic and Business Studies , 7(4), 457-476.