Salford Business School

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Gerard Ryan

W.Gerard Ryan

Lecturer in Tourism & Events Management

Office Times

Monday 10:30am – 3:00pm

Tuesday 10:30am - 3:00pm


Gerard is a lecturer in tourism & events management.  Prior to teaching, Gerard made a career in events for many years as a professional in a number of different areas.  After a distinguished career as a musician, Gerard became the Events Manager at the legendary Cavern Club in Liverpool with numerous notable achievements during his tenure.

Prior to that, Gerard was the Development Manager for the Merseyside Music Development Agency (MMDA) the first of its kind in the UK where he developed a number of business services for the creative industries.  As part of his under-graduate degree, Gerard co-ordinated the last Liverpool Community Festival in 1999.  Gerard has written and contributed to conference papers, reports, journal articles and international academic projects in areas of events management, the creative industries and training support materials.  Gerard is currently completing an Ed. D focusing on Events Management Education and is an executive member of the Association for Events management Education (AEME).


A range of events management and research related subjects

Research Interests

Events management education

Community events



Many other collaborative and similar topics

Qualifications and Memberships


BA (Hons)




Ryan, W.G. (in press). Events Management awards in the UK in view of First Destination Employment (FDE).  A student perspective.  Event Management, Cognizant (accepted, publication date to be confirmed).

Ryan, W.G. (in press) How do you ‘do’ event management education (EME)?  A case study of event management higher education awards. Event Management, Cognizant (accepted, publication date to be confirmed).

Ryan W.G. (2014) The end of the rainbow? A case study of community events in Liverpool (UK) in: Jepson, A., Clarke, A. Community Festivals and Events; Routledge, Oxon