Salford Business School

Courses developed in partnership with business leaders

Richard Dron

Lecturer in Digital Enterprise & Innovation - Associate Director of EU Admissions - Module Leader, Principles of Systems Development - Enterprise and Innovation Officer

Office Times

Wednesday 10:00 - 12:00 & 14:00 - 16:00 - but please email to arrange an appointment.

Biography

I work within the Business School where I teach across the Business IT undergraduate portfolio of courses and MSc modules in relation to Information Systems, Information Management and Digital Marketing. I specialise in action research that delivers solutions to live industry problems. Professionally, I have worked as a digital project manager encompassing solution architecture, web development and online social media presence. I am a member of the award winning centre for digital business within the business school. My research and consultancy relates to enabling implementation of innovation, processes and technologies in SMEs.

Teaching

I develop and deliver content for both our MSc Search and Social Media Marketing programme and our industry focused Continuing Professional Development Courses. I am responsible for development of new undergraduate modules for final year students covering social media, search engine optimisation (SEO), social media optimisation (SMO) and analytics. As module leader, I develop the course curricula and am responsible for the delivery of the undergraduate Principles of Systems Development module.

Research Interests

My PhD research is looking to develop a framework of activities for enabling SME innovation. I am analysing multiple cases of implementation of innovation in SME business contexts, illustrating how Activity Theory locates innovation within “activity systems”. My research examines how extent Activity Theory can be used as a les for both innovation and implementation in SMEs. I have completed research and have interest in mixed-methods social network analysis (SNA), digital influencer marketing strategies and online communities. I am a member of The Centre For Digital Business: http://www.salford.ac.uk/business-school/business-services/centre-for-digital-business. I am currently completing study for my Postgraduate Certificate in Academic Practice.

Qualifications and Memberships

BA (Hons), English Literature and English Language, 1998

MSc Information Systems Management, 2015

Currently studying for Postgraduate Certificate in Academic Practice

Membership of:

• British Academy of Management

• Academy of Marketing  

Publications

Business IT Strategy in Action: Case Study of #PUPRU • Dec 15, 2016 Global Business Strategy Forum Abstract and presentation for British Institute of Management Conference, December 2015, “Electronic Word-of-Mouth for Mobile Fitness Applications: An Action Case Study”.