Salford Business School

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Professor Philip Kitchen

Professor in Marketing

  • Maxwell 603
  • T: 0161 295 2384
  • E: P.J.Kitchen@Salford.ac.uk

Office Times

Please contact me via email for an appointment

Biography

Philip J. Kitchen, PhD, is Professor of Marketing at Salford University Business School, UK. Previously served as Dean of the Faculty of Business and Professor of Marketing at Brock University, Canada; founding chair of Strategic Marketing at Hull University, UK; and Professor of Marketing at Queens School of Management, UK.  He is the Editor of the Journal of Marketing Communications (Routledge). He has  published  20 books and over 150 papers in academic journals in marketing and communications journals around the world.  He is currently a Fellow of the CIM, RSA, HEA, Institute of Directors UK and the Institute of Marketing Science, USA.  He is a Member of the ALCS and the American Association of Advertising (USA).

Teaching

Integrated Marketing Communications

Research Interests

His teaching and research interests lie in integrated marketing communications, corporate communications, promotion management, and marketing management, with a growing interest in marketing theory.

PhD Supervision

I would be interested in supervising future doctoral students in:

the general area of marketing management, marketing communications, corporate communications, public relations, branding or marketing theory.

Qualifications and Memberships

PhD, MBSc, MSc, BA Hons

FinstD, FCIM, FHEA, FRSA

Publications

Books

Kitchen, P.J. Editor (2010) Integrated Brand Marketing and Measuring Returns, Palgrave-Macmillan, Basingstoke.

Schultz, D., Patti, C. and Kitchen, P.J. Editors (2011). The Evolution of Integrated Marketing Communications: The Customer-Driven Marketplace, Routledge: London.  ISBN: 978-0-415-66892-7; http://www.routledge.com/books/details/9780415668927/

Kitchen, P.J. Editor (2013), The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan, Palgrave-Macmillan, Basingstoke.  ISBN: 9780230296831.

Kimmel, AJ. and Kitchen, P.J. Editors (2015), Word of Mouth and Social Media, London: Routledge: London. ISBN: 978-0-15-74380-8.

Kitchen, P.J. and Uzunoglu, E. Editors (2015), Integrated Communications in the Postmodern Era, Basingstoke: Palgrave-Macmillan. ISBN 978-1-137-38853-7.

 

Progression Stage

Kitchen, P.J. Marketing Minds - Builders of the Marketing Discipline, nine volume series under review by Palgrave-Macmillan, Basingstoke. December 2014.

Kitchen, P.J. Communicating Globally: An Integrated Marketing Approach, 2nd edition proposal submitted to Palgrave-Macmillan, Basingstoke. March 2015.

 

Journals Edited

Kitchen, P.J. (Editor, 1994-circa) Journal of Marketing Communications, Routledge Inc, London ISSN: 1352-7266.

 

Articles in Refereed Journals - Papers in Development, Submission, Under Review

‘CSR and Organizational Performance: Analyzing the Mediating Role of Learning Orientation’ submitted to European Journal of Marketing, December, 2015. (with Yahya W.K., Che-Ha, N. and Modh-Said, S.).

 

‘Co-Creating Brand Image and Reputation through Higher Education Stakeholders’ Social Network: Evidence from the UK’ submitted to Studies in Higher Education, September 2015 (with Hafeez, K., Melewar, TC., Foroudi, P., Ageeva, E., Priporas, C., and Pantano, E.).

‘At the Crossroads Between IMC andic: An Integrated Hybrid Perspective for SMEs’ submitted to European Journal of Marketing, August 2015 (with Syed-Alwi, S; Stoian, M.C., Balmer, J,M.T.).

‘IMC Antecedents and the Consequences of Planned Brand Identity in Higher Education’ submitted to European Journal of Marketing, August 2015 (with Foroudi, P.).

‘Revisiting the Global/Local Interface: The Importance of the Local in Advertising’ submitted to Communication Culture and Critique, July 2015 (with Kaptan, C.).

‘Intercultural Service Encounters: A Systemic Review and Conceptual Framework on Trust Development’ submitted to Journal of Strategic Marketing, July 2015 (with Leonidou, E.).

‘The Construct of Brand Equity: Dimensions and Outcomes in the Context of Mexican Fashion Consumers’ submitted to Journal of Business Research , July 2015 (with Foroudi, P., Gupta, S., Melewar, T.C., Foroudi, M. and Lopez, J.E.).

‘Cues Used by Customers in Evaluating Corporate Logos in Service Firms: An Empirical Study of Financial Institutions in the UK and Malaysia’, submitted to European Journal of Marketing, July, 2015 (with Foroudi, P., Melewar, T.C., Gupta, S. and Foroudi, M.).

 ‘Conceptualising and Managing Corporate Logos: A Qualitative Study’ submitted to International Journal of Advertising, April 2015 (with Foroudi, P. Melewar, T.C.)

‘Online Purchasing: The Role of Web Experience Factors’ submitted to International Journal of Information Management, April 2015 (with Salleh, N.A.M., Norbani C.H., and Mohd-Any, A.)

 ‘Customer Perceived Quality, Relationship Quality and Business Loyalty in a B2B Organisation’ submitted to Industrial Marketing Management, June 2014 (with Che-Ha, N).

‘Employee Brand Commitment in the Service Industry: Does it Matter for a Chain of Luxury Hotels in Malaysia?’ under amendment (with Alwi,S.F.S. and da Silva, R.V.).

‘Replication and George the Galapagos Tortoise’ submitted to International Journal of Advertising, under amendment, (with Schultz, D.E. and Kerr, G.).

 

Articles in Refereed Journals - Papers Published

 

‘Sustainability and Differentiation: Understanding Materiality from the Context of Indian Firms’ published online by Journal of Business Research, July 2015 (with Nishant, R. and Goh, M.). (FNEGE: 3; ABS: 3*).DOI: 10.1016/j.jbusres.2015.10.075

‘Variability in Marketing Communication’s Research and an Editorial Request for Replication Studies’, Journal of Marketing Communications, 17, 1-2, 2016.

‘IMC - An Integrative Review’, International Journal of Advertising, published online January 2016 (with Tafesse, W). http://dx.doi.org/10.1080/02650487.2015.1114168.

‘How to Promote Relationship-Building Leadership at Work? A Comparative Exploration of Leader Humor Behavior between North America and China, The International Journal of Human Resource Management,  (with Yang, I. and Bacquel-Jentjens, S.). (FNEGE: 3; ABS: 3*). Published on iFirst, October 2015 (FNEGE: 3; ABS: 3*), http://dx.doi.org/10.1080/09585192.2015.1089065.

‘Meaningful Obstacles Remain to Standardization of International Services Advertising’, International Journal of Commerce and Management, , (with Kanso, A.M. and Nelson R.A.) for 25 (4) 2015, 490-511. http://dx.doi.org/10.1108/IJCoMA-10-2013-0108

‘Marketing Communications in a Post-Modern World’ Journal of Business Strategy, 36 (5), 2015, 34-42 (with Proctor, T.). (FNEGE: 2*) . http://dx.doi.org/10.1108/JBS-06-2014-0070.

‘Innovation and Cause Related Marketing Success: A Conceptual Framework and Propositions’, Journal of Services Marketing, 29 (5) 2015: 354-366 (with Christofi, M., Leonidou, E., Vrontis, D., and Papasolomou, I.). (FNEGE: 3; ABS: 2*). http://dx.doi.org/10.1108/JSM-04-2014-0114

‘Integrated Marketing Communication: Making it Work at a Strategic Level’, Journal of Business Strategy, 36 (4),34 – 39  (with Burgmann, I.) FNEGE: 2*).  http://dx.doi.org/10.1108/JBS-05-2014-0052 (FNEGE 3).

‘Does Traditional Advertising Theory Apply to the Digital World: A Replication Analysis Questions the Relevance of the ELM’, Journal of Advertising Research, published online 2015 (with Kerr, G., Schultz, D., Mulhern, F., and Beede, P.). (ABS: 3*). http://dx: DOI.10/2501/JAR-55-2-000-000.

‘The Tour De France: Corporate Sponsorship and Doping Accusation, Journal of Business Strategy, 36 (2), 2015  41-48 (with Blumrodt, J.). (FNEGE: 2*) http://dx.doi.org/10.1108/JBS-04-2014-0046

‘Long Term Evolution Mobile Services and Intention to Adopt: A Malaysian Perspective’,  Journal of Strategic Marketing, 27  ‘Long Term Evolution Mobile Services and Intention to Adopt: A Malaysian Perspective’, published online by  Journal of Strategic Marketing, 27 (3) 643-654 (with Roy, M. and Che-Ha, N.). (ABS: 2). http://dx.doi.org/10.1080/0965254X.2014.1001869

 ‘The Elaboration Likelihood Model: Review, Critique and Research Agenda’, European Journal of Marketing, 48 (11-12), 2014, 2033-2050 (with Kerr, G., Schultz, D.E., McColl, R. and Pals, H.).  http://dx.doi.org/10.1108/EJM-12-2011-0776 (ABS: 3*).

‘Exploring Key Antecedents of Purchase Intentions Within Different Services’, Journal of Services Marketing, 28 (7), 2014, 595-606 (with Hong-Youl Ha., Akamavi, R.K. and Swinder, J.).  ISI Impact Factor: 1.071. DOI: http://www.emeraldinsight.com/doi/abs/10.1108/JSM-01-2013-0025. (ABS: 2*)

‘The Effects of Information at Tourism Destinations: A Model Proposal’ The Marketing Review,14 (2) 2014, 111-129; (with Ortega, E., and Rodriguez, B.). DOI: http://dx.doi.org/10.1362/146934714X14024778816797. (ABS: 1*)

‘Projecting Corporate Brand Image and Behavioural Response in Business Schools: Cognitive or Affective Brand Attributes?’, Journal of Business Research, 67 (11) 2014, 2324-2336  (with Alwi, S.F.A.). DOI information: 10.1016/j.jbusres.2014.06.020 (ABS: 3*)

‘WOM and Social Media: Presaging Future Directions for Research and Practice’, Journal of Marketing Communications, 20 (1-2) 2014; 5-20 (with Kimmel, A.J.). http://www.tandfonline.com/doi/full/10.1080/13527266.2013.797730 (ABS: 2*)

‘Coupon Redemption: A Cross Segment Analysis’ Marketing Intelligence and Planning, (with Alwi, D. and Norbani, C.D.), 32 (1) 2014, 66-88. *(ABS: 1*).

‘Is IMC More Than Just an Acronym?’  essay in honor of Professor Eduardo Brioschi in Communicative Business, December, 2013, 15-25 (with Schultz, D.). ISBN: 978-88-343-2713-5.

 

Articles in Refereed Journals - Papers Published

 

‘Sustainability and Differentiation: Understanding Materiality from the Context of Indian Firms’ published online by Journal of Business Research, July 2015 (with Nishant, R. and Goh, M.). (FNEGE: 3; ABS: 3*).DOI: 10.1016/j.jbusres.2015.10.075

‘Variability in Marketing Communication’s Research and an Editorial Request for Replication Studies’, Journal of Marketing Communications, 17, 1-2, 2016.

‘IMC - An Integrative Review’, International Journal of Advertising, published online January 2016 (with Tafesse, W). http://dx.doi.org/10.1080/02650487.2015.1114168.

‘How to Promote Relationship-Building Leadership at Work? A Comparative Exploration of Leader Humor Behavior between North America and China, The International Journal of Human Resource Management,  (with Yang, I. and Bacquel-Jentjens, S.). (FNEGE: 3; ABS: 3*). Published on iFirst, October 2015 (FNEGE: 3; ABS: 3*), http://dx.doi.org/10.1080/09585192.2015.1089065.

‘Meaningful Obstacles Remain to Standardization of International Services Advertising’, International Journal of Commerce and Management, , (with Kanso, A.M. and Nelson R.A.) for 25 (4) 2015, 490-511. http://dx.doi.org/10.1108/IJCoMA-10-2013-0108

‘Marketing Communications in a Post-Modern World’ Journal of Business Strategy, 36 (5), 2015, 34-42 (with Proctor, T.). (FNEGE: 2*) . http://dx.doi.org/10.1108/JBS-06-2014-0070.

‘Innovation and Cause Related Marketing Success: A Conceptual Framework and Propositions’, Journal of Services Marketing, 29 (5) 2015: 354-366 (with Christofi, M., Leonidou, E., Vrontis, D., and Papasolomou, I.). (FNEGE: 3; ABS: 2*). http://dx.doi.org/10.1108/JSM-04-2014-0114

‘Integrated Marketing Communication: Making it Work at a Strategic Level’, Journal of Business Strategy, 36 (4),34 – 39  (with Burgmann, I.) FNEGE: 2*).  http://dx.doi.org/10.1108/JBS-05-2014-0052 (FNEGE 3).

‘Does Traditional Advertising Theory Apply to the Digital World: A Replication Analysis Questions the Relevance of the ELM’, Journal of Advertising Research, published online 2015 (with Kerr, G., Schultz, D., Mulhern, F., and Beede, P.). (ABS: 3*). http://dx: DOI.10/2501/JAR-55-2-000-000.

‘The Tour De France: Corporate Sponsorship and Doping Accusation, Journal of Business Strategy, 36 (2), 2015  41-48 (with Blumrodt, J.). (FNEGE: 2*) http://dx.doi.org/10.1108/JBS-04-2014-0046

‘Long Term Evolution Mobile Services and Intention to Adopt: A Malaysian Perspective’,  Journal of Strategic Marketing, 27  ‘Long Term Evolution Mobile Services and Intention to Adopt: A Malaysian Perspective’, published online by  Journal of Strategic Marketing, 27 (3) 643-654 (with Roy, M. and Che-Ha, N.). (ABS: 2). http://dx.doi.org/10.1080/0965254X.2014.1001869

 ‘The Elaboration Likelihood Model: Review, Critique and Research Agenda’, European Journal of Marketing, 48 (11-12), 2014, 2033-2050 (with Kerr, G., Schultz, D.E., McColl, R. and Pals, H.).  http://dx.doi.org/10.1108/EJM-12-2011-0776 (ABS: 3*).

‘Exploring Key Antecedents of Purchase Intentions Within Different Services’, Journal of Services Marketing, 28 (7), 2014, 595-606 (with Hong-Youl Ha., Akamavi, R.K. and Swinder, J.).  ISI Impact Factor: 1.071. DOI: http://www.emeraldinsight.com/doi/abs/10.1108/JSM-01-2013-0025. (ABS: 2*)

‘The Effects of Information at Tourism Destinations: A Model Proposal’ The Marketing Review,14 (2) 2014, 111-129; (with Ortega, E., and Rodriguez, B.). DOI: http://dx.doi.org/10.1362/146934714X14024778816797. (ABS: 1*)

‘Projecting Corporate Brand Image and Behavioural Response in Business Schools: Cognitive or Affective Brand Attributes?’, Journal of Business Research, 67 (11) 2014, 2324-2336  (with Alwi, S.F.A.). DOI information: 10.1016/j.jbusres.2014.06.020 (ABS: 3*)

‘WOM and Social Media: Presaging Future Directions for Research and Practice’, Journal of Marketing Communications, 20 (1-2) 2014; 5-20 (with Kimmel, A.J.). http://www.tandfonline.com/doi/full/10.1080/13527266.2013.797730 (ABS: 2*)

‘Coupon Redemption: A Cross Segment Analysis’

Marketing Intelligence and Planning, (with Alwi, D. and Norbani, C.D.), 32 (1) 2014, 66-88. *(ABS: 1*).

‘Is IMC More Than Just an Acronym?’  essay in honor of Professor Eduardo Brioschi in Communicative Business, December, 2013, 15-25 (with Schultz, D.). ISBN: 978-88-343-2713-5.