Dr Peter Schofield

Reader in Services Management

• Maxwell 608e
• T: 0161 295 4579
• E: p.schofield@salford.ac.uk
• SEEK: Research profile

Thursday: 12.00 pm  –  4.30 pm

Dr. Peter Schofield was educated in the UK and USA and worked in airport operations management before joining Salford University in 1991. He is an experienced researcher, consultant, teacher and PhD tutor. His main areas of interest are services management, place marketing and consumer behaviour in tourism, events and hospitality.

From 2012:

Principles of Marketing (Level 5)

Consumer Behaviour and Market Research (Level 6)

Introduction to Quantitative Methodology (Doctoral Training Programme)

Questionnaire Design (Doctoral Training Programme)

Introduction to SPSS (Doctoral Training Programme)

Service quality management; service failure and recovery; consumer decision making and behaviour; place marketing; tourism development; quantitative methodology.

BSc (Hons) Geography (First Class), University of Manchester

MA International Business, State University of New York                             

PhD Tourism Management, University of Manchester   

NWRAC Certificate in Education, University of Manchester         

Member, Chartered Institute of Transport (MCIT)

Consumer Behaviour, Marketing, Tourism Management, Hospitality Management, Business Studies.

For further information about my publications please see my SEEK Research Profile: http://www.seek.salford.ac.uk/profiles/SCHOFIELD878.jsp