Salford Business School

Recognised internationally for teaching and research excellence

Peter Reeves

Dr Peter Reeves


  • Maxwell 608e
  • T: +44(0)1612955720
  • E:
  • SEEK: Research profile

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Dr. Peter Reeves is Lecturer at Salford Business School. He was educated at the University of Birmingham where he earned a Bachelor of Commerce Honours Degree, an MSc in Economic Development Research and Policy and a Doctorate in Commerce. He has held several scholarships most notably the Joseph Chamberlain Scholarship. His main research interests include political marketing and brand marketing.  His work has been published in peer reviewed journals and he is a regular presenter and contributor to major research conferences. His work has been published in journals such as; European Journal of Marketing, Journal of Brand Management and Journal of Non-profit and Public Sector Marketing. He is also Guest Editor for a 2016 special edition of the Journal of Customer Behaviour entitled: Political Marketing: Voters, political parties, candidates and elections. He served on the Editorial (Advisory) Board of the Journal of Marketing Management (2010-2016). Dr. Reeves is a Fellow of the Higher Education Academy (FHEA), Fellow Member of the Academy of Marketing Science and  Member of the Academy of the Marketing (MAM). He is a successful doctoral supervisor, and has  actively supervised varied PhD projects to successful completion.

Dr. Reeves is also a dedicated educator. He is Programme Leader for MSc Marketing and MSc Social Business and Sustainable Marketing. He teaches (in conjunction with academic colleagues) a range of degree modules. These include/ have included at BSc level Marketing Management and Integrated Marketing Communications. At MSc level he also taught Marketing and Services Management, Strategic Marketing Management, Brand Management, Marketing Management, Strategic Management and Managing Customers and Markets. He has taught extensively on the postgraduate block release intensive module delivery at University of Salford Media City Campus, and has considerable expertise in e-learning methodologies. He is an experienced external examiner with external examination appointments to Kingston University (Postgraduate) and New Bucks University (Undergraduate). He has also been external advisor to University of Northampton for the Periodic Subject Review of Marketing and Entrepreneurship programmes.


Research Interests

PhD Supervision My main research interest is in the area of political marketing. I would be interested in supervising future doctoral students in the general areas of: U.K and/ or U.S political marketing/ campaigning


For further information about my publications please see my SEEK Research Profile: