Salford Business School

Recognised internationally for teaching and research excellence

Dr Mostafa Mohamad

Lecturer of Information Systems

  • Maxwell Building 617
  • T: +44 0161 295 4305
  • E: m.r.a.mohamad@salford.ac.uk
  • SEEK: Research profile

Office Times

Wednesday - 10-12noon and 1-4pm

Biography

Mo is a system analyst by profession and an action researcher by blood. He has a wide professional and academic experience in the areas of multi-layer systems development, e-Marketing, business modelling, and digital innovation. Before joining Salford Business School, Mo has served as a lecturer at Manchester Business School and Leeds Business School. Formerly, he served 7 years as a supply chain manager in the automotive and telecommunication industries.

During his time at SBS, Mo teaches a number of postgraduate and undergraduate courses in the areas of information management and systems development. Above all, he enjoys supervising PhD candidates in the wide discipline of business technology and Information systems.

Teaching

  • BIP (Master Level)
  • Information Systems (Master Level)
  • Information & Operation Management (Master Level)
  • Principles of Systems Development (UG)
  • BIT 1 & 2 (UG)
  • Qualitative Methods (Doctoral Level)

Research Interests

Philosophy: Systems Thinking, Socio-technical Theory, Sociomateriality, Information Society Theories, Social Network Theories, Political Economy & Neo-institutional Theory, and Critical Theories

Digital Business: e-Commerce, Cloud Computing, Digital Marketing, Innovation Systems, Digital Innovation & Entrepreneurship, Mobile Computing, Big Data Analytics, GIS and ICT4D.

Strategic Management: Base of the Pyramid Models, Strategic Management, SAP, Anthropology, and Development Studies

Research Methods: Action Research, Case Studies, Structural Equation Modelling, Bayesian Statistics, MATLAB, NVIVO, SPSS, and R commander

PhD Supervision

I am currently supervising doctoral students in the area of IS & Society, Big Data analytics, and Mobile Computing.

I am particularly interested in in supervising future doctoral students in:

Philosophy: Systems Thinking, Socio-technical Theory, Sociomateriality, Information Society Theories, Social Network Theories, Political Economy & Neo-institutional Theory, and Critical Theories.

Digital Business: e-Commerce, Cloud Computing, Digital Marketing, Innovation Systems, Digital Innovation & Entrepreneurship, Mobile Computing, Big Data Analytics, GIS and ICT4D.

Strategic Management: Base of the Pyramid Models, Strategic Management, SAP, Anthropology, and Development Studies

Research Methods: Action Research, Case Studies, Structural Equation Modelling, Bayesian Statistics, MATLAB, NVIVO, SPSS, and R commander

 

Qualifications and Memberships

Qualifications:

  • PhD (University of Manchester)
  • MSc (University of Liverpool) - Distinction
  • PGCAP (University of Salford)
  • MA (Cairo University) - Distinction
  • BSc Hons (Cairo University) -Distinction

Memberships:

  • Academy of Management OCIS (2011-Now).
  • British Academy of Management (2014-Now).
  • Fellow of the Higher Education Academy (2013-Now).
  • Centre for Development Informatics (CDI) at the University of Manchester (2009-Now).

Manchester Institute of Innovation Research (MIoIR) (2010-Now)

Publications

Journal Paper:

  • Dron, R. Fenton, A. Mohamad, M. (Under Review) Electronic Word-of-Mouth (e-WOM) and Mobile Fitness Applications. Journal of Management Information Systems. Special Issue for Action Research.
  • Mohamad. M, Wood-Harper, T. Ramlogan, Abe-Oluwadare, T (10th March 2016) How to Make a Better World with Mobile Phones: A Systemic View of Entry Modes and Outreach. International Journal of Social and Organizational Dynamics in IT. 
  • Mohamad, M. Wood-Harper, T. Ramlogan, R. Alhabshi, A. (10th April 2016) Cross-Sector Governance and Inclusive Innovation:Cases from Mobile Finance Industry in the Global South.  International Journal of Social and Organizational Dynamics in IT.
  • Mohamad. M, Clifford, N. Kwalek, P (Accepted 2016). Investigating the flow of Organisational Obstinacy in Collaborative Balanced Scorecard: An Ethnographic Action Research in Public Service. Journal of Management Information Systems. Special Issue for Action Research.
  • Mohamad. M, Wood-Harper, T. Newman, M. (Under review 2015) Information System Development at the BoP: Contextualising and theorization.  Information System Journal.
  • Mohamad. M, Wood-Harper, T. Lyytinen, K.(Under review 2015) Embedded Innovation in Mobile Financial services at the Base of the Pyramid: An Action case to reveal enablers and mechanisms. MISQ Special Issue on innovation and information technology.
  •  Mohamad. M, Wood-Harper, T. Avison, D. (Under review 2015) Mobile Money as an Information Society: Insights from the multiple perspective theory and soft system methodology. Journal of Information Technology.
  • Badewi, A. Mohamad, M. Shehab, E. Wood-Harper, T (Accepted 23rd Feb2015). Business Innovation in ERP Orchestration Theory: Multicasts from the west and East. Journal of Strategic Information System. Available at: http://tinyurl.com/n7lvdcv
  • Mohamad, M. El Alamoudy, S.  Alnuwairan, M, Wood-Harper, T. (Forthcoming April 2014) How Mobile-Based Visuals Operate as Messages of Information for Different Cultures? Action case in the pilgrimage in Saudi Arabia. Action Research Journal. Special Issue for Action Researchers Engaging with New Technologies and Communicational Forms. Available at: http://tinyurl.com/nk3mttw
  • Mohamad, M. (Sep 2011). Mobile Microfinance and Women Empowerment: the case of e-Masary for financial inclusion in Egypt, Strategic foresight, Vol: 2, Issue No: 11, Pp 11-16. Available at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2305205&http://newsletters.clearsignals.org/SFG-ME_Sept2011.pdf

 

Book Contribution:

  • Mohamad. M, Wood-Harper, T. Ramlogan, R, R. (Dec 2014). Mobile Financial Services at the Base of the Pyramid: A Systemic view for Cross-Sector Governance and Embedded Innovation. In Zhao, J. De Pablos, P. &Tennyson, R. Organizational Innovation and IT Governance in Emerging Economies. IGI Global. Available at:http://tinyurl.com/npwvfdb
  • Mohamad. M, Wood-Harper, T. Ramlogan, R, R. (Dec Sep 2014). Entry Modes and the Impact of Mobile Microfinance at the Base of the Pyramid: Scenarios of 'My Village Phone' in Egypt. In Zhao, J. De Pablos, P. &Tennyson, R. Organizational Innovation and IT Governance in Emerging Economies. IGI Global. Available at: http://tinyurl.com/q4wg64u
  • Mohamad. M, Wood-Harper, T. Ramlogan, R, R. (Dec Sep 2014) Multiview of Mobile Money System Development at the Base of the Pyramid: Case of e-Masary in Egypt after the Revolution. In Wadhwa, M & Harper, A. Advances in Business Information Systems and Analytics (ABISA). IGI Global.Available at: http://tinyurl.com/jvvnuvl

Working Papers:

  • Mohamad. M, Wood-Harper, T. Ramlogan, R, R. (Sep 2014) Multiview of Virtual Currency Adoption and Systemic Risks: An Action Research on Service Businesses in the UK. Working paper for funding, The Cryptocurrency, The SWIFT Institute London, UK. Available at: http://tinyurl.com/pgmvbpo or DOI: 10.13140/2.1.3952.3843 
  • Mohamad, M. (August 2011) HIV treatment at the Bottom of the Pyramid: Case of Cipla in South Africa. Manchester Business School Research Paper No. 43. Available at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2306366

 

Conference Papers:

  • Mohamad. M. Dron, R. (Jan 2106) Electronic Word of mouth for mobile fitness application: An action case study. Peedings of  British Academy of Management, Norwich Business School, University of East Anglia, Volume: E-business and E-government Special Interest Group. DOI: 10.13140/RG.2.1.3584.2645
  • Mohamad. M. The Challenge for Future Sustainable            Development in Power Sector.  Proceedings of the                World Association for  Sustainable Development, King's College London,  UK, Volume: 14th International Annual Conference.  DOI: 10.13140/RG.2.1.3366.1521
  • Mohamad. M, Wood-Harper, T. Ramlogan, R, R. (2014). Mobile Money System Development at the Base of the Pyramid: Multiperspectives of Networked Virtual Collaboration. In Proceedings of the AOM Meeting 2014. Convention Centre,   Philadelphia, USA. Available at: http://tinyurl.com/o8mn5cs
  • Mohamad, M. (4th August 2013). Multiple perspectives of Mobile Money Systems Development: Case of e-Masary in Egypt. Proceedings of the AOM Meeting 2013, Orlando, FL, USA.Available at: https://www.escholar.manchester.ac.uk/item/?pid=uk-ac-man-scw:215029
  • Mohamad, M. (12 June 2013). Using The Base Of The Pyramid Strategy As Lens For Cross-Sector Collaboration In Financial Inclusion: Case Of e-Masary For Mobile Financial Services, Proceedings of the Critical Management Studies, ICT4D Stream, Manchester, UK. Available at: https://www.escholar.manchester.ac.uk/jrul/item/?pid=uk-ac-man-scw:203571
  • Mohamad, M. (2012). Base of the Pyramid Value Chain As Lens For Cross-sector Collaboration in Mobile Financial Services, Proceedings of the AOM Meeting 2012, Boston, USA. Abstract available at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2305283
  • Mohamad, M. (May 2011). Exploring Accountability and Enterprise at Mobile Microfinance Initiatives, Proceedings of the 4th Annual Information Studies Postgraduate Symposium, Manchester Metropolitan University-UK. Available at: http://infosymposium.files.wordpress.com/2011/05/mostafa-mohamad.pdf
  • Mohamad, M. (2011). Exploring Accountability and Enterprises at the Bottom of the Pyramid: Case Study for Mobile Microfinance in Egypt. Proceedings of the 2nd International Conference on Entrepreneurial Networking and Learning within Regional Economies; Waterford, Ireland, UK. Available at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2305239
  • Mohamad, M. (2010). Non-Bank Microfinance at the Bottom of the Pyramid: case study of “My Village” by Vodafone Egypt. Manchester Finance Conference. Manchester business School, UK

Enterprise:

  • Go-Business is a business simulation that offers friendly use games that can be delivered in Level 4-6 modules.  So far, our division secured 6ks last year and this year we are expecting 5ks from the staff innovation challenge, and another 5ks internally. Please contact me to showcase the technology and see if it is  feasible for your module. It is most useful for A&E, OM, and  marketing.