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Morven McEachern

Dr Morven McEachern

Reader in Marketing/Director of the Centre for Social Business

Office Times

As per office door


Dr Morven McEachern began her career in agri-food production and research and consultancy where she held management roles. After completing her MSc, she began teaching agri-business at Moulton College, where she developed an interest in food ethics. In 1999, She then moved to Queen Margaret University to take up a post as Lecturer in Retail Business and began her Ph.D. which looked at consumer attitudes towards ethical food production. In 2002, Morven then took up a lecturing position at the University of Salford as a Lecturer in Marketing, where she completed her Ph.D. She then moved to Lancaster University Management School where she held a number of administrative roles, namely Course Director of the MSc Advanced Marketing Management and undergraduate Director of Studies for all Marketing degree courses. After seven years, she returned to Salford Business School as a Reader in Marketing in 2013 to help establish the Centre for Social Business).


PG Contemporary Issues in Consumer Research

PG Social Business

PG Business Innovation Project (Qualitative Research & Analysis)

Research Interests

Morven's research activity focuses on consumption behaviour, ethics and sustainability. She is a member of the Editorial Board for the International Journal of Consumer Studies and has edited various special issues on ethics and sustainability. Using a variety of qualitative and visual research methods, she has published over 25 refereed papers and has a successful record of PhD supervision. She is also a keen documentary film-maker and recently participated in the Association for Consumer Research's Film Festival (

PhD Supervision

I am currently supervising doctoral students on the following topics:

social enterprise within Nigerian beekeepers; SMEs and environmental behaviour; sustainability and certification standards in the clothing sector; SMEs and social value; social enterprise places; consumers and environmental concern.

I would be interested in supervising future doctoral students in:

the general areas of social enterprise, consumer behaviour and ethical consumption; and societal shifts in morality.

Qualifications and Memberships

PhD, MSc, DMS, BTechnol


  • Association for Consumer Research (ACR) – Member
  • European Marketing Academy (EMAC) – Member
  • Academy of Marketing (AOM) – Member
  • The Higher Education Academy – Fellow member
  • Institute for Learning & Teaching (ILT) – Full member


For further information about my publications please see my SEEK Research Profile: