Dr Grazyna Rembielak-Vitchev

Senior Lecturer in Marketing, Director of Undergraduate Teaching Programmes in International Marketing and Services Management Unit

• Maxwell 313C
• T: 0161 295 5594
• E: g.rembielak-vitchev@salford.ac.uk
• SEEK: Research profile

Grazyna Rembielak-Vitchev is a Senior Lecturer in Marketing and Undergraduate Teaching courses in International Marketing and Services Management Unit in Salford Business School, with a Doctorate from Warsaw Agricultural University (2004), (now Warsaw University of Life Sciences).

She has fifteen years experience in international collaboration and European Programs in education, and practical marketing expertise, cooperating with industry. Her research interests include: consumer behaviour, services marketing in public and non-public institutions, in particular marketing mix, and consumer satisfaction in case of higher education. Her research has been presented at a number of international conferences and been published in journals. She has also carried out review work for a number of international journals.

Work experience:

Present appointment –     The University of Salford, Salford Business School:

01.01.2007 – present          Full time Senior Lecturer in Marketing

01.09.2012 - present          Director of Undergraduate Teaching    Programmes in International Marketing and Services Management Unit

Previous appointments:

Teaching Positions

01.09.2006 – 31.12.2006   Full time Lecturer in Marketing in the University of Salford, Greater Manchester, United Kingdom

15.11.2005  - 31.08.2006   Associate lecturer in Marketing in Manchester Metropolitan University, United Kingdom.

01.03.1999 - 31.08.2006    Full time senior lecturer (adjunct) in Marketing and full time lecturer in English Language in the University of Management, Czestochowa, Poland

31.10.2002 - 28.02.2003    Full time lecturer in English Language – General and Business, University of Tourism, Czestochowa, Poland.

02.04.2001 - 31.05.2001    Lecturer in Business English in the SAS School of Foreign Languages, Czestochowa, Poland.

18.10.2000 - 31.03.2001    Lecturer in Business English in the OJO School of English, Czestochowa, Poland.

01.10.1997 – 30.06.1999   Teacher of English at the British American School of English, Czestochowa, Poland.

01.10.1993 – 30.06.1994   Teacher of English at Bilingua Language School, Czestochowa, Poland.

Industrial Positions

03.03.2006 – 31.08.2006   Marketing Consultant in a2e Venture Catalysts Limited (“a2e”) in Manchester. Research for introduction of a new product in Poland and Italy.

01.10.2003 – 31.03.2004   Industrial Marketing Specialist at Jawoplast Ceramics Production Company, Czestochowa, Poland – introducing Polish products to Italian markets.

01.04.2003 – 30.09.2003   Services Marketing Consultant at Anta Production-Service Company, Czestochowa, Poland.

Managerial Positions

01.09.2009 – 31.08.2012    Director of School and College Liaison

01.09.2009 – 31.08.2012    Widening Participation Champion

16.04.2007 – 30.08.2009    APL/APEL Coordinator in Salford Business School 

11.12.2006 – 30.08.2009   Director of Admissions in Salford Business School – for undergraduate and postgraduate national and international students.

Principal subjects/occupational skills covered:       

Marketing, Consumer Behaviour, International Business.

The University of Salford - preparation and delivery of teaching:

• MSc Marketing (Full Time): Consumer Behaviour,
• MSc Marketing Management (Part Time): Consumer Behaviour,
• BSc (Hons) Business and Management: International Business,
• Foundation Degree in Business Management: Consumer Behaviour, Marketing Communication.
• Higher National Diploma in Business and Management, and Business and Finance: Consumer Behaviour.
• Personal tutor
• Masters students Dissertation supervision.
• PhD students theses supervision
• Liaising internationally with European institutions in terms of teaching and research.

Previously:

Manchester Metropolitan University:

• Competitive Marketing Strategies, Marketing Organisation,
• Consumer Research,
• Developing Consumer Marketing,
• Principles of Marketing,
• Social Marketing – undergraduate level

 The University of Management, Czestochowa, Poland:

• Marketing,
• Marketing Strategies,
• Social Marketing,
• Consumer Behaviour,
• Research Methods,
• Business English
• undergraduate and postgraduate level,
• Masters students Dissertations supervision,
• liaising internationally with European institutions in terms of teaching and research.

Research and enterprise interests:

The areas of research activities: Marketing (Services Marketing – in particular in the Higher Education service, quality systems in Higher Education, Consumer Behaviour, in particular: consumer motivations and satisfaction; Marketing in dairy industry; Experiential Marketing, Experience Economy, Service Dominant Logic), Management, Internationalisation and Globalisation, and Enterprise.

Taking part in internal and external (national and international) research bids

Heavily involved in enterprise, collaborating with industry for many years, acting as an expert and advisor in the field of Marketing.

Present Research Focus:

• ‘Basic’, ‘Performance’ and ‘Excitement’ Factors within the Context of Higher Education An Application of the Three-Factor Structure of Satisfaction to University Students’ Experience.
• Application Of Service Dominant Logic and Experiential Marketing in Higher Education

Education and Qualifications    

• 25.05.2004   PhD in Marketing, Department of Agricultural Economics, Warsaw Agricultural University
• 13.02.2002   MSc in Marketing and Management – Specialisation in Company Management, Wroclaw Technical University.
• 18.03.2002    Postgraduate Diploma in European Union Law and Economy, Wroclaw University.
• 06.07.2000     BEng (Hons) Company Management and Marketing, Wroclaw Technical University.
• 07.07.1998      MA in English Philology, Department of Philology, Institute of English Philology, Wroclaw University.

Scientific activities and results

• 07.02.2012 - present    Member of Editorial Board of Serbian Journal of Management, Serbia
• 20.12.2011 – present   Visiting Lecturer in Marketing in the University of Zilina, Slovak Republic
• 06.12.2011 – present    Member of a Scientific Committee of Human Resources Management and Ergonomics Journal, Slovak Republic
• 06.12.2011 – present    Member of a Scientific Committee of Conference on Human Potential Management in a Company - 2013
• 10.10.2011 – present    Visiting Lecturer in Marketing in the Czestochowa University of Technology in Czestochowa, Poland
• 23.04. 2010 – present    Reviewer for the Journal of Marketing for Higher Education
• 23.04. 2010 - present     Reviewer for the Journal of Marketing Management (ranked 3 stars according to ABS)
• 17. 01. 2010 - present    Reviewer for European Journal of Marketing  (ranked 3 stars according to ABS)
• 01.04.2009 - present      Member of the Academy of Marketing
• 11.12.2007 – present     Visiting Lecturer in Marketing in the University of Life Sciences in Warsaw, Poland.
• 26.11.2007  – present    External expert for the Polish Ministry of Science and Higher Education Programme – Poland 2020 to participate in the Foresight Project, which was activated in Poland to create a plan for the country’s development.
• 09.09.2008 - present       Member of the British Academy of Management

Dr Grazyna Rembielak-Vitchev is an author of one book, two refereed journal papers, seventeen refereed conference papers, twelve other refereed papers, one working paper – a detailed list of publications is available on request.

She presented a number of conference papers at international conferences in Poland, Italy, Czech, and the UK in the field of Marketing, Agriculture, the European Union Integration, Sustainable Development, and Enterprise, and participated in a number of seminars and presentations.

She has been very active in terms of participating in research and exchange programs, in particular in Poland, Italy, and recently established one with Slovak Republic.

She has been taking part in internal and external (national and international) research bids.

She is heavily involved in enterprise, collaborating with industry for many years, acting as an expert and advisor in the field of Marketing.

She is Internationally and Nationally known in the area of Relationship Marketing in the Not-for Profit Sector.           

Research and Enterprise Projects

6.12.2011 – present    Partner in the International Project - VEGA No 1/0067/11 Dynamics and content of decisional processes in motivating human potential – with the University of Zilina, Slovak Republic, and the Czestochowa University of Technology in Czestochowa, Poland

08.01.2008                    won a 12 month Project - Centre for Enterprise and Innovation Research(CEIR) to the Enterprise Competition of the Faculty of Business, Law and the Built Environment- colleagues participating in the Project: Prof. C. Kalantaridis, Dr G. Rembielak-Vitchev - leading, and other participants: V. Caruana, E. Vasilieva -(2008) - won £10.000 for the School

16.03.2007                     won HEIF 3 funding (core HEFCE funding for Academic Enterprise activity) the European Project, worth £1.000 I was on a placement from 16/04/2007 – 30/06/2007 in a SME -  EETTEC Ltd, located in Bolton.

04.08.1999 – 30.09.1999        European Studies Exchange within the framework of the TEMPUS Programme – “Euspen Project” no. AC-JEP-13490-98, Department of Economics, Perugia University, Italy.