Salford Business School

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Dr Aleksej Heinze

Senior Lecturer

Office Times

Generally 10.00 am – 4.30 pm Monday to Friday

Please email to book an appointment.


Aleksej is a Senior Lecturer with a wealth of lecturing experience in a variety of subjects mostly concerned with the use of Information Technologies to benefit business. In addition to his teaching, he has been active in a number of management and leadership roles including Co-Director of the Centre for Digital Business and Social Media Champion at Salford Business School.   

He has a breadth of experience of working on projects with small local organisations for example, in the use of Search Engine Optimisation and Social Media Marketing, as well as on national and international projects – for example - Passport to Trade 2.0 – a project developing business culture guides, including Social Media Etiquette, across 31 European countries -

Working in multinational teams he has developed online learning material in the areas of Enterprise Cultural Heritage and regional innovation policy practice. Most recently, he has been working on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project to develop a series of MOOCs (Massive Open Online Courses) in Digital and Social Media Marketing -

Being a pragmatist, he believes in innovation and “practicing what he preaches” through a number of consultancies such as Knowledge Transfer Partnership (KTPs) and the supervision of real live student projects. He is also Head of the Advisory Board at SEMTA (Search Engine Marketing Trade Association).


He teaches at all levels – commercial training courses such as Search and Social Media Marketing as well as the SEO and SMO Essentials.

Undergraduate module mainly on

BSc Business Information Technology

Postgraduate modules mainly on

He is also a supervisor for several PhD students

Research Interests

Aleksej’s research interests are in the area of disruptive innovation using information technology (IT) and the use of IT in business management. Topics include Enterprise 2.0; Web 2.0, Search marketing and Social Media Marketing.

PhD Supervision

I am currently supervising doctoral students on the following topics:

Digital and Social Media Marketing; specifically viral video marketing, ethics of search engine optimisation, social media based online brand communities, use of online learning in education.

Qualifications and Memberships


  • BSc (Hons) in Business Information Systems (First Class) – 2003
  • Practitioner membership of the Higher Education Academy
  • PhD title: ‘Blended Learning: an Interpretive Action Research Study’ - 2008
  • PgCert in Higher Education Practice and Research - 2008
  • IDM Award in Search Marketing (with Distinction) - 2014  
  • UK Academy for Information Systems (UKAIS) Member - 2010
  • Institute of Direct and Digital Marketing (IDM) Member - 2013
  • Head of the Advisory Board at Search Engine Marketing Trade Association (SEMTA) - 2014  


Full list of publications ( )

Heinze, A, Ferneley, E and Child, P 2013, 'Ideal participants in online market research: Lessons from closed communities' , International Journal of Market Research, 55 (6) , pp. 769-789.

Griffiths, M, Heinze, A and Ofoegbu, AC 2013, 'The real SAP® Business one cost: A case study of ERP adoption in an SME' , International Journal of Management Practice, 6 (2) , pp. 199-215.

Heinze, A., and Procter, C. (2010). The significance of the reflective practitioner in blended learning. International Journal of Mobile and Blended Learning (IJMBL), 2(2), Forthcoming. Available online:

Heinze, A., and Heinze, B. (2009). Blended E-Learning Skeleton of Conversation: improving formative assessment in undergraduate dissertation supervision. British Journal of Educational Technology, Special Issue: e-Assessment: developing new dialogues for the digital age, 40(2), 294-305.

Cooper, G. and A. Heinze (2007). "Centralisation of Assessment: meeting the challenges of Multi-year Team Projects in Information Systems Education." Journal of Information Systems Education 18, 3, 345 - 356. Abstract available online:

Lynch, K., A. Heinze, and E. Scott (2007). "Information technology team projects in higher education: An international viewpoint." Journal of Information Technology Education, 6, 181-198. Available online:

Heinze, A., C Procter, and B. Scott (2007). "Use of Conversation Theory to underpin Blended Learning," International Journal of Teaching and Case Studies, 1,