Dr Aleksej Heinze

Senior Lecturer

• Maxwell 511b
• T: 0161 29 55024
• E: a.heinze@salford.ac.uk
• Twitter: @AleksejHeinze
• SEEK: Research profile

Generally the times are as follows, but please email to arrange a mutually convenient time:

• Monday: 2.00pm - 4.00pm
• Tuesday: 2.00pm - 4.00pm
• Thursday: 2.00pm - 4.00pm

I joined the University of Salford in 2003, initially as a Graduate Teaching Assistant, and subsequently as an academic member of staff from January 2006 at the time of the formation of Salford Business School. In addition to my teaching and research projects, I have been active in a number of enterprise roles. These have involved leading and delivering projects for small UK businesses, for example, in the use of Search Engine Optimisation and Social Media Marketing, as well as national and international projects – for example - Passport to Trade 2.0 – a project developing business culture guides, including Social Media Etiquette, across 31 European countries - http://businessculture.org

I am passionate about the use of information systems in business and aim to advance this through my  board membership of the UK Academy for Information Systems (UKAIS). Being a pragmatist, I believe in continuous updating to keep up with the rapid technological changes and I am therefore involved in a number of Knowledge Transfer Partnership (KTPs) and attend regional and national networking events. Teaching an evening course to local enterprises in Search and Social Media Marketing allows me to bring real life examples to my teaching of both undergraduate and postgraduate students on the following courses:

• BSc Business Information Systems
• MSc Information Technology
• MSc Marketing
• Salford MBA

My teaching primarily centres around the use of digital technologies in business. Most of the modules I teach are practical and use problem based learning principles to allow learners to develop a practical understanding of technologies and their potential in business. Examples of my current modules include Search and Social Media Marketing, eCommerce and Information Systems.

I teach across the undergraduate and taught postgraduate Salford Business School courses and supervise postgraduate students. My postgraduate supervision topics are largely in the areas of my current research interests.

My research interests are in the area of disruptive innovation using information technology (IT) and the use of IT in business management. Topics include Enterprise 2.0; Web 2.0, Search marketing and Social Media Marketing.

• BSc (Hons) in Business Information Systems (First Class) – 2003
• Practitioner membership of the Higher Education Academy
• PhD title: ‘Blended Learning: an Interpretive Action Research Study’ - 2008
• PgCert in Higher Education Practice and Research - 2008
• UK Academy for Information Systems (UKAIS) board member since January - 2010

Recent publications (see www.seek.salford.ac.uk for full list)

PhD thesis:

Heinze, A. (2008). Blended Learning: an Interpretive Action Research Study. PhD Thesis, University of Salford, Salford

Journal articles:

Heinze, A., & Procter, C. (2010). The significance of the reflective practitioner in blended learning. International Journal of Mobile and Blended Learning (IJMBL), 2(2), Forthcoming. Available online: http://usir.salford.ac.uk/8823/

Heinze, A., & Heinze, B. (2009). Blended E-Learning Skeleton of Conversation: improving formative assessment in undergraduate dissertation supervision. British Journal of Educational Technology, Special Issue: e-Assessment: developing new dialogues for the digital age, 40(2), 294-305.

Cooper, G. and A. Heinze (2007). "Centralisation of Assessment: meeting the challenges of Multi-year Team Projects in Information Systems Education." Journal of Information Systems Education 18, 3, 345 - 356. Abstract available online: http://www.jise.appstate.edu/Issues/18/V18N3p345-abs.pdf

Whatley, J. and A. Heinze (2007). "Paperless Assessment via VLE: the Pros and the Cons." Innovative Learning in Action 6 (Autumn/Winter 2006): 19. Available online: http://usir.salford.ac.uk/1833/1/ilia_issue6.pdf

Lynch, K., A. Heinze, and E. Scott (2007). "Information technology team projects in higher education: An international viewpoint." Journal of Information Technology Education, 6, 181-198. Available online: http://jite.org/documents/Vol6/JITEv6p181-198Lynch354.pdf

Heinze, A., C Procter, and B. Scott (2007). "Use of Conversation Theory to underpin Blended Learning," International Journal of Teaching and Case Studies, 1, 1 & 2

Book chapter

Lynch, K., Heinze, A., & Scott, E. (2009). Scholarly Collaboration Across Time Zones. In J. Salmons & L. Wilson (Eds.), Handbook of Research on Electronic Collaboration and Organizational Synergy (pp. 237 - 249). London: Information Science Reference (an imprint of IGI Global).

Conferences

Heinze, A, Fletcher , G and Chadwick , C 2010, From search engine optimisation to search engine marketing management: development of a new area for information systems research, in: UK Academy for Information Systems 15th Annual Conference 2010 "Information Systems: Past, Present and Looking to the Future" , 23rd - 24th March 2010, Oriel College, University of Oxford. Available online

Griffiths , M, Heinze, A, Light, B, Kiveal, P and Sethi, T 2010, Facebook, YouTube, MySpace: can Web 2.0 social networking sites nudge the boardroom - the evolution of CRN 2.0 research agenda? , in: UK Academy for Information Systems 15th Annual Conference 2010 "Information Systems: Past, Present and Looking to the Future", 23rd - 24th March 2010, Oriel College, University of Oxford. Available online

Ferneley, E., and Heinze, A. (2009). Research 2.0: improving participation in online research communities. Paper presented at the European Conference in Information Systems.

Ferneley, E., Heinze, A., & Child, P. (2009). Research 2.0: encouraging engagement in online market research communities. Paper presented at the UK Academy for Information Systems (UKAIS).

Heinze, A. and C. Procter (2008). Is Blended Learning a ‘silver bullet’ for part-time mature student education? Paper presented at the Blended Learning Conference 2008. title="http://www.studynet1.herts.ac.uk/intranet/lti.nsf/Teaching+Documents/6BBA342D7724D4A2802578C500510523/$FILE/21Aleksej-Heinze-2008.pdf">Available online.

Lynch, K., A. Heinze, and E. Scott (2007). "Information technology team projects in higher education: An international viewpoint." 2007 Informing Science and Information Technology Conference, Available online

Cooper, G. and A. Heinze (2007). Assessment challenges of Multi Year Team Projects in Information Systems Education. Manchester, Manchester University, UKAIS.

Some of Aleksej's publications are available to download from the institutional repository.