Agata Maccarrone-Eaglen

Senior Lecturer and International Business Coordinator

• Maxwell 606d
• T: 0161 295 2033
• E: A.Maccarrone-Eaglen@salford.ac.uk
• SEEK: Research profile

Monday 02.00 pm – 03.00 pm

Thursday 01.00 pm – 02.00 pm

Friday 11.00 am – 12.00 noon

Agata Maccarrone-Eaglen has developed her academic career after having worked for 20 years in several business sectors in both Italy and England, including the management of import-export organisations and tourism businesses, where she worked in marketing and sales.

Agata is a senior lecturer in Salford Business School and she is completing her PhD in the field of Consumer Behaviour, focusing on the exploration and recognition of Compulsive Buying Behaviour. Her areas of research interest are the psychology of consumption and cross cultural studies in consumer behaviour, tourism and marketing.

Agata’s academic role includes the responsibility for the international academic exchanges of students with other universities in Europe, USA, Australia and Canada. She has also been involved in international marketing and recruitment for the University of Salford for over 5 years in India. She has also been a visiting lecturer in China, Spain, Czech Republic, France, Italy and Finland.

International Marketing – Level 6

Strategic Tourism Marketing – Level 6

Strategic International Business Management – Level Masters

Undergraduate Dissertation Supervision

Postgraduate Dissertation Supervision

Cross-cultural consumer behaviour and marketing

Compulsive buying behaviour and psychology of consumption

Marketing of culture in the tourism industry

Qualifications:

PhD (completion in 2012) – ‘An exploration of the dimensions of compulsive buying behaviour with a cross cultural perspective: A new screener development’

MSc by Research – ‘The role of culture as a product for tourism’

BA (Hons) – International Tourism Management

PGDip – Teaching and Learning in HE

PGRM – Research Methodology

Memberships:

Academy of Marketing Sciences

The Tourism Society

Book chapter:

Schofield, P & Maccarrone-Eaglen, A 2011, 'Nation in transformation: tourism and national identity in the Kyrgyz Republic', in: Tourism and National Identities: An International  Perspective,  Routledge: Abingdon UK, pp.105-120.

Journals:

Maccarrone-Eaglen, A  2009, 'An analysis of Culture as a Tourism Commodity', Tourism Culture and Communication.

Papers in Published Conference Proceedings

Schofield, P & Maccarrone-Eaglen, A & Yesiltas, M 2006, 'Tourism after the 'Tulip' revolution: Akaev's bitter legacy and the prospects for the Kyrgyz Republic', Proceedings of the Tourism in Asia Conference, Leeds Metropolitan University, June 2006.

Eaglen, A & Maccarrone-Eaglen, A 2005, '- Sex Tourism and Chaos, a Complex Systems Approach.', 'Second PolyU China Tourism Forum and Third China Tourism Academy Annual Conference', December 2005, Guangzhou (China).

Maccarrone-Eaglen, A 2005, 'An insight into the product culture as a commodity for Tourism, with the British National Tourist Organisation perspective', - 'Recent developments in Tourism Research', October 2005, Faro (Portugal).

Maccarrone-Eaglen, A & Font, X 2002, 'Ecoturismo, Certificazione ed Accreditazione. Ricerche contemporanee.', - 'Environmental Management in Tourism as a competitive instrument', Lido di Jesolo-Venice (Italy).

Maccarrone-Eaglen, A & Font, X 2002, 'Government support for small firms to access sustainable tourism certification.', - 'Small firms in the tourism and hospitality sectors: an international conference', Leeds (UK).

Maccarrone-Eaglen, A & Font, X 2002, 'Ecotourism Certification and Accreditation. Some effects on the private sector. ', - '4t Congrés Internacional de Medi Ambient d'Andorra', Escaldes (Andorra).

Reports for External International Bodies:

Sanabria, R & Skinner, E & Font, X & Maccarrone-Eaglen-, A & Sallows, M & Frederiksen, M 2002, 'Feasibility Study of Sustainable Tourism Stewardship Council ', - The Ford Foundation, New York (USA).

Maccarrone-Eaglen, A & Font, X 2002, 'Consultation of Member States Ministry of Tourism on feasibility of Sustainable Tourism Stewardship Council', - World Tourism Organization - Madrid (Spain).