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Courses developed in partnership with business leaders

Search and Social Media Marketing for International Business

This Search and Social Media Marketing for International Business pilot MOOC helps you to develop your individual as well as professional online profile, with a view to enhancing international trade prospects.

Individuals will benefit by having a better-informed digital online profile for career development. Businesses will learn how to develop a more robust online presence and engage with international audiences to enhance international trade prospects.

The MOOC comprises of twelve videos which will contain theoretical background from academic staff, as well as industry insights from key professional speakers. Each video is accompanied by activities, which will help you to put your newfound knowledge into practice.

Ready to start?

Follow these steps:

1. Before you start the course please complete this short MOOC entrance survey.

2. Follow the links below to the individual MOOC videos and activities:

  1. Personal branding online
  2. Twitter
  3. Search Engine Optimisation (SEO)
  4. Use of social media for international business development
  5. Facebook
  6. YouTube
  7. LinkedIn
  8. Google+
  9. Copywriting online
  10. Legal implications of social media
  11. Monitoring and reporting
  12. Blogging

3. Share your experiences and learn from others on Twitter using our #passion4digital hash tag.

4. Complete our MOOC exit survey.

5. Take the next steps and become accredited with our support. Enquire about our study options:

This course was created by Business Innovation Project students on the MSc Marketing course at Salford Business School:

Search and social media for marketing international business team

Pictured left to right: Luis Santos (from Portugal), Maria Camila Villa Jurado (from Colombia), Vanessa Van Huynh (from Vietnam) and Rebecca Lee (from the UK).