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'SalfordUAE' (Part 4): ‘Empowering Women’ in the UAE

Tuesday 21 April 2015

Women demonstrating emotional intelligence in the workplace is an important part of leadership and should be valued by organisations and business, in Abu Dhabi and beyond, says Professor Amanda Broderick, Pro-Vice Chancellor (International Priorities) and Dean of Salford Business School, UK.

Prof Broderick has been promoting workplace gender diversity and equality in Abu Dhabi at two separate events. She was in the country leading a University of Salford delegation to Abu Dhabi, Bahrain and Dubai, following the launch of the University’s first ‘Global Hub’ in Abu Dhabi in May 2014.

Amanda presenting

During the visit, Prof Broderick made history. She became the first woman to address the Abu Dhabi Police Force (ADPF). She spoke passionately on the issue of empowerment and equality, delivering a presentation titled, ‘Organisational Diversity: Challenging thinking, changing practice, achieving success’.

The event took place at the Force’s headquarters in the UAE capital, Abu Dhabi. Addressing an audience of senior police staff and female officers, she said: “Often we talk about women being more emotionally connected than men and that this may not be perceived as a valued quality in the workplace.

Amanda Broderick

“For me, emotional intelligence is an incredibly important part of leadership, for me it is about leadership with authenticity, it is about leading with integrity and it is about expressing the motivations for your leadership and valuing the motivations of others.”

Prof Broderick also said women could simply accept being victims of gender inequality or use the challenges they face as inspiration to make a difference:  “I often hear tales of woe with regards to being overlooked, political challenges, toxic bosses or the lack of appropriate workplace nursing facilities.

“This is something that we are facing on a day-to-day basis and trying to overcome. We can focus on being victims or we can turn that desperation into inspiration, we can turn those challenges into opportunities for learning.”

Amanda Broderick

As well as presenting to the ADPF, Prof Broderick also gave the keynote address at a CBD-NOW Breakfast Seminar. CBD-NOW is a women’s business network that was launched in the new Central Business District of Abu Dhabi with the intention of connecting women based in business district of Abu Dhabi. It has recently been backed by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai

Additional speakers at the event included American Ambassador to Abu Dhabi, Barabra Leaf, international journalist and former ‘Abu Dhabi Arab Woman of the Year’, Manar Al Hinai, and CEO of public relations & marketing company Northern Lights, Victoria Tomlinson.

Women in UAE

Speaking at the breakfast, she offered the attendees five top tips on how to successfully incorporate gender diversity within an organisation and also touched on a number of personal experiences she has herself experienced in the workplace.  She added: “The business case for organisational diversity is solid. The key to it is the different perspectives and the different ways of solving a problem increases innovation.”



This article is part of the 'SalfordUAE' news series, which provides detailed highlights from a University delegation visit to the Middle East region (14-18 March). The visit follows the launch of the University’s first 'Global Hub' in Abu Dhabi in May 2014. The team spent time in Abu Dhabi, Dubai and Bahrain meeting with businesses, industry bodies, universities and catching up with Alumni based across the region.



The series of 'SalfordUAE' articles include:

  • 'SalfordUAE' (Part One): Academic and industry collaboration to shape Salford's future in UAE -

  •  'SalfordUAE' (Part Two): Lady Barbara Judge CBE joins SalfordUAE Advisory Board - 

  • 'SalfordUAE' (Part 3): His Excellency Sheikh Ahmed bin Ateyatalla Al Khalifa honoured by the University of Salford - the first in the GCC -
  • 'SalfordUAE' (Part 4): ‘Empowering Women’ in the UAE