Professor Alex Williams

• Adelphi C303
• T: 0161 295 7165
• E: a.j.williams@salford.ac.uk
• SEEK: Research profile

Mon 9.30- 5.00

Tue  9.30- 5.00

Wed 9.30- 5.00

Thu  9.30- 5.00

Fri    9.30- 5.00

I have been both a design & development engineer working for large national corps until 1989, when I undertook an MA in Industrial Design at Central St Martins. Subsequently undertook a PhD in Glasgow, & joined Salford in 1994.

Starting out on the then BSc Product Design & development programme, I have been variously programme leader on MSc Industrial Design, Associate Head Enterprise within Art & design, & more recently Associate Dean Enterprise for CASS.

I have significant experience of both R&D & design practice, having been both a partner in a design consultancy & a regional director for British Design Innovation. I have launched a number of spin-out companies & have led a number of large scale research & development  projects for the ERDF, EPSRC & AHRC, the latter including an investigation into the Future of the UK Design Industry.

On BA Product Design & MSc Design Management.

Specialisation in: manufacturing; New product development; innovation; design industry structure & practice; design management; & design policy

New product development; innovation; design industry structure & business practice; design management; design policy; the Digital Economy

PhD (Design modeling &simulation)

MA Industrial Design

BSc (Hons) Mechanical Engineering

 Editorship

2009 D2B2 2^nd International Design Management Symposium Proceedings, Tsinghua, 2009 (Editors: Williams, Partington & Sun), Adelphi, ISBN 978-0-9552338-2-1

2008 East/West Perspectives on Design Management Issues, (Editors: O’Brien, Williams & Sterry), Design Management Journal, Vol. 3, No. 1, DMI (USA), 2008

2006 D2B 1^st International Design Management Symposium Proceedings, Shanghai, 2006 (Editors: Williams, Hands & O’Brien), Adelphi, ISBN 0-9552338-1-X

Refereed journal papers        

2012 A Comparison of e-Business Models from a Value Chain Perspective, Zhang X, Williams A & Polychronakis Y, EuroMed Journal of Business, Vol 7 No 1, 2012

2011 The Development of a Design Management Model & Issues arising from its Application in the UK & China, Sun Q, Williams A & Evans M, The Design Journal, 14(1), pp112-131, 2011

2008 Strategic New Product Development in Chinese Organizations: A Case Study in the High Technology Sector, Zhang X & Williams A, Design Management Journal, Vol. 3, No. 1, 2008

Journal papers accepted for publication

2012 A Creative Agora: A Model of HE Community Engagement, Williams A & Haywood, P, Gateways: International Journal of Community Research and Engagement, Autumn 2012

Non Refereed Articles

2011 Catch the next ‘K-wave, Williams A, Public Service Review: UK Science & Technology 3, Winter 2011

2008 Enterprise-centred Regeneration & Risk, Williams A.J., New Start Magazine, October 2008

Refereed international conference papers

2009 Engaging Employers in Delivering Design programmes: A Comparative Study of Student Employability between China & the UK, Sun Q, Zhang L, Williams A & Pieniazek M, DesignEd Asia Conference, Hong Kong Polytechnic, 2009

2009 Managing the Design Business of the Future: Implications for the UK Design Industry, Williams A & Sun Q, Tsinghua International Design Management Symposium, Beijing, 2009

2009 Applying Warfare Principles to Design Strategy, Williams A & Kim CS, Tsinghua International Design Management Symposium, Beijing, 2009

2009 Environmental Design within the Korean Electronics Industry, Williams A & Kim YY, Tsinghua International Design Management Symposium, Beijing, 2009

2008 Technology Transfer in Chinese Organisations: Managing Beyond Steady State, Andrew C & Williams A, China Association for Management of Technology (CAMOT) International Conference, Beijing, 2008

2008 Mobilising the Knowledge Base: Working across Boundaries & Institutions in Urban Regeneration, McNamara O & Williams A, INORMS Congress, Liverpool, June 2008

2008 The Development of a Model of Relations within the UK Design Industry, & its Implications for the Management of Design Businesses, Sun Q, Williams A & Evans M, 15th International Product Development Management Conference, Hamburg, June 2008

2007 An Adapted Framework for Articulating Consumer Culture in Experience-driven Retail Environments, Williams A & Lee YJ, DesignEd: International Design Education Conference, Hong Kong, 2007

2006 New Product Development Implementation in Indigenous Chinese Organisations, Zhang X & Williams A, EIASM & IIIS, 13^th International Product Development Management Conference, Milan, 2006

2006 New Consumers In China: The Means End Chain Approach to Market Segmentation & its Implications for Brand Positioning, Sun Q & Williams A, D2B 1^st International Design Management Symposium, Shanghai, 2006

2006 Strategic NPD in Chinese Organisations: A Case Study in the High Technology Sector, Zhang X & Williams A, D2B 1^st International Design Management Symposium, Shanghai, 2006

2006 A Comparative Study of Design Education across HE Institutions within China & the UK, Williams A & Guo F, D2B 1^st International Design Management Symposium, Shanghai, 2006

Books & Chapters

2011 Emergent Issues in the Management of Design, Cooper R & Williams A, in The Handbook of Design Management, (ed: Cooper, Junginger & Lockwood), 2011, Berg Publishing, ISBN 978-1847884886

2009 Design 2020: The Future of the UK Design Industry, Cooper R, Evans M, & Williams A, 2008, ISBN 978-1-8620-233-7

2009 Planning for the Design Business of the Future, Williams A & Cooper R, in Designing for the 21st Century, (ed: Tom Inns),, Autumn 2009, Gower Publishing, ISBN-13: 978-1409402404

2007 The Means End Chain Approach to Market Segmentation & Brand Positioning, Sun Q & Williams A, in Design & Design Management, (ed: Liu GY), Shanghai Jiao Tong University Press, Shanghai, PR China, pp 243-253, ISSN: 9787313050458